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Increasing Business Revenue of Student Entrepreneurs of Faculty of Engineering of UNNES through IT-Based Marketing Media Creation Training

Jurnal Panjar: Pengabdian Bidang Pembelajaran · Vol. 5 No. 2 (2025) · hlm. 103–107

DOI
10.15294/panjar.v5i2.37252
ISSN
2809-4778, 2656-2405
Terbit
2025-09-09
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Several problems that arise from the Entrepreneurship Education program at UNNES: 1) inadequate knowledge and understanding of student entrepreneurs of FT Unnes in the area of Digital Marketing, 2) only 50% of student entrepreneurs of FT Unnes were knowledgeable in product marketing technology. Based on the above-mentioned descriptions, the community services being conducted were: 1) Introduction of several media related to social media and marketplaces. 2) Demonstrating simulations in the use of digital business marketing applications. The program was attended by student entrepreneurs of FT Unnes who had a business for at least 1 year; a total of 48 persons. This program was held on July 18, 2023, at Building E7 FT UNNES. The resource person in this occasion was the owner of CV Bapak Pucung. The program outcome indicated an increase in students’ knowledge from the average pre-test score of 68 to 82 in the post-test. The assessment illustrated that 40% of students’ works were in the very good category, 40% were in good category, and 20% were in quite good category.

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  • University of Brawijaya
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Sita NurmasitahAfiliasi tidak diketahui5
Farida FitrianiAfiliasi tidak diketahui4
Indah Selfiana PutriAfiliasi tidak diketahui4
Kayla Putri LegawaAfiliasi tidak diketahui4
Ridainisa Dwi ListianaAfiliasi tidak diketahui4
Rosa NefiAfiliasi tidak diketahui4
Selvi Hasnita HasanahAfiliasi tidak diketahui4
Musdalifah MusdalifahAfiliasi tidak diketahui4
Sicilia SawitriAfiliasi tidak diketahui3
Adhi KusumastutiAfiliasi tidak diketahui3
Alila OliviaAfiliasi tidak diketahui2
Annisa MawaliaAfiliasi tidak diketahui2
Ashiffa Fatikha AmaliaAfiliasi tidak diketahui2
Ayesha Nabila MithalindaAfiliasi tidak diketahui2
Aufa Manda DefintaAfiliasi tidak diketahui2
Dhea Aprilia ChairunnisaAfiliasi tidak diketahui2
Queenasyifa QueenasyifaAfiliasi tidak diketahui2
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Hemalia Ayu RahmadiansyahAfiliasi tidak diketahui2
Intan Aulia PutriAfiliasi tidak diketahui2
Queenasyifa Sakinata ElbyAfiliasi tidak diketahui2
Ayesha NabilaAfiliasi tidak diketahui2
Octavina AzuraAfiliasi tidak diketahui2
Firyal Usda RafilaAfiliasi tidak diketahui2
Wanda Anggi YuniartiAfiliasi tidak diketahui2
Vivian Nur AngellitaAfiliasi tidak diketahui2
Ade Novi Nurul IhsaniAfiliasi tidak diketahui2
Taofan Ali AchmadiAfiliasi tidak diketahui2
Muh Fakhrihun NaamAfiliasi tidak diketahui2
Aryo Baskoro UtomoAfiliasi tidak diketahui2
Okta PurnawirawanUniversity of Brawijaya1
Anik MaghfirohAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/panjar/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Increasing Business Revenue of Student Entrepreneurs of Faculty of Engineering of UNNES through IT-Based Marketing Media Creation Training</dc:title>
	<dc:creator xml:lang="en">Rachmawati, Rina</dc:creator>
	<dc:creator xml:lang="en">Prasetyaningtyas , Wulansari </dc:creator>
	<dc:creator xml:lang="en">Saputro , Godham Eko </dc:creator>
	<dc:creator xml:lang="en">Nurhayati, Ifa </dc:creator>
	<dc:subject xml:lang="en">marketing media, student entrepreneurs, business revenue</dc:subject>
	<dc:description xml:lang="en">Several problems that arise from the Entrepreneurship Education program at UNNES: 1) inadequate knowledge and understanding of student entrepreneurs of FT Unnes in the area of Digital Marketing, 2) only 50% of student entrepreneurs of FT Unnes were knowledgeable in product marketing technology . Based on the above-mentioned descriptions, the community services being conducted were: 1) Introduction of several media related to social media and marketplaces. 2) Demonstrating simulations in the use of digital business marketing applications. The program was attended by student entrepreneurs of FT Unnes who had a business for at least 1 year; a total of 48 persons. This program was held on July 18, 2023, at Building E7 FT UNNES. The resource person in this occasion was the owner of CV Bapak Pucung. The program outcome indicated an increase in students’ knowledge from the average pre-test score of 68 to 82 in the post-test. The assessment illustrated that 40% of students’ works were in the very good category, 40% were in good category, and 20% were in quite good category. </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-09-09</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/panjar/article/view/37252</dc:identifier>
	<dc:identifier>10.15294/panjar.v5i2.37252</dc:identifier>
	<dc:source xml:lang="en">Jurnal Panjar: Pengabdian Bidang Pembelajaran; Vol. 5 No. 2 (2025); 103-107</dc:source>
	<dc:source>2809-4778</dc:source>
	<dc:source>2656-2405</dc:source>
	<dc:source>10.15294/panjar.v5i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/panjar/article/view/37252/7295</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Jurnal Panjar: Pengabdian Bidang Pembelajaran</dc:rights>
</oai_dc:dc>