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Analysis of The Marketing Model of Rafting Sports Tourism in Parakan Kondang Sumedang

ACTIVE: Journal of Physical Education, Sport, Health and Recreation · Vol. 14 No. 1 (2025) · hlm. 234–238

DOI
10.15294/active.v14i1.22864
ISSN
2460-724X, 2252-6773
Terbit
2025-02-28
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This research is motivated by problems in rafting which aims to analyze the marketing model of rafting activities in Parakan Kondang, Sumedang City. This study uses a qualitative method with a case study design. Data collection techniques are interviews and documentation accompanied by data validation in the form of triangulation techniques, and data processing using Nvivo 15 software. The subjects of the study were 3 people including the Disparbudpora, business owners, and part-time students. The results of the Word Frequency Query found during the interview were widely discussed such as rafting sports tourism, promotional media, facilities, and sports tourism packages. Positive implications include, with the analysis of the marketing model for white water rafting sports tourism in Parakan Kondang, white water rafting sports tourism contributes to tourism in the Sumedang area. Based on the researcher’s analysis, this digital marketing model is a marketing model used by rafting sport tourism in Parakan Kondang Sumedang to increase the number of tourists.

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36 penulis · 83 tautan kepenulisan bersama · 5 lintas organisasi

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  • Indonesia University of Education
  • Hasanuddin University
  • Syarif Hidayatullah State Islamic University Jakarta
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Rekan penulisOrganisasiArtikel bersama
Dewi SusilawatiIndonesia University of Education6
Rubby SyihabuddinIndonesia University of Education2
Aam Ali RahmanIndonesia University of Education2
Encep SudirjoIndonesia University of Education2
Tedi SupriyadiIndonesia University of Education2
A. R. Feliansyah WigunaIndonesia University of Education2
Agung BahtiarIndonesia University of Education2
Satrio WahyudiIndonesia University of Education2
Muhammad RizalSyarif Hidayatullah State Islamic University Jakarta1
Suryadi LambaliHasanuddin University1
Nuralamsyah IsmailHasanuddin University1
- Muhammad Agil Nur RiyanIndonesia University of Education1
Anggi Setia LengkanaIndonesia University of Education1
Tatang MuhtarIndonesia University of Education1
Moh Ginanjar SahuriIndonesia University of Education1
Hikmat HidayatIndonesia University of Education1
Januar RiyadiIndonesia University of Education1
Rezky Purnama PutraIndonesia University of Education1
Ayi SuhermanIndonesia University of Education1
Entan SaptaniIndonesia University of Education1
Yudha Munajat SaputraIndonesia University of Education1
Amung Ma’munIndonesia University of Education1
Nuryadi NuryadiIndonesia University of Education1
Rizan JulianIndonesia University of Education1
Muhammad Nur AlifIndonesia University of Education1
Surya Janwar MaulanaIndonesia University of Education1
Adang SudrazatIndonesia University of Education1
Elga AlviyanaIndonesia University of Education1
Muhamad Rizki AdityaAfiliasi tidak diketahui1
Berlian GustiaridaIndonesia University of Education1
Bintang Aura DewiIndonesia University of Education1
Dewi SusilawatiIndonesia University of Education1
Aditya NugrahaIndonesia University of Education1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/peshr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Analysis of The Marketing Model of Rafting Sports Tourism in Parakan Kondang Sumedang</dc:title>
	<dc:creator xml:lang="en">Darmeswara Rosidin</dc:creator>
	<dc:creator xml:lang="en">Indra Safari</dc:creator>
	<dc:creator xml:lang="en">Rizal Ahmad Fauzi</dc:creator>
	<dc:subject xml:lang="en">Rafting</dc:subject>
	<dc:subject xml:lang="en">Marketing</dc:subject>
	<dc:subject xml:lang="en">Sports Tourism</dc:subject>
	<dc:description xml:lang="en">This research is motivated by problems in rafting which aims to analyze the marketing model of rafting activities in Parakan Kondang, Sumedang City. This study uses a qualitative method with a case study design. Data collection techniques are interviews and documentation accompanied by data validation in the form of triangulation techniques, and data processing using Nvivo 15 software. The subjects of the study were 3 people including the Disparbudpora, business owners, and part-time students. The results of the Word Frequency Query found during the interview were widely discussed such as rafting sports tourism, promotional media, facilities, and sports tourism packages. Positive implications include, with the analysis of the marketing model for white water rafting sports tourism in Parakan Kondang, white water rafting sports tourism contributes to tourism in the Sumedang area. Based on the researcher’s analysis, this digital marketing model is a marketing model used by rafting sport tourism in Parakan Kondang Sumedang to increase the number of tourists.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/peshr/article/view/22864</dc:identifier>
	<dc:identifier>10.15294/active.v14i1.22864</dc:identifier>
	<dc:source xml:lang="en">ACTIVE: Journal of Physical Education, Sport, Health and Recreation; Vol. 14 No. 1 (2025); 234-238</dc:source>
	<dc:source>2460-724X</dc:source>
	<dc:source>2252-6773</dc:source>
	<dc:source>10.15294/active.v14i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/peshr/article/view/22864/3666</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 ACTIVE: Journal of Physical Education, Sport, Health and Recreation</dc:rights>
</oai_dc:dc>