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Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language

Rainbow: Journal of Literature, Linguistics and Culture Studies · Vol. 9 No. 2 (2020) · hlm. 187–195

DOI
10.15294/rainbow.v9i2.39987
ISSN
2721-4540, 2252-6323
Terbit
2020-10-29
Penerbit
English Department, Faculty of Languages and Arts, Universitas Negeri Semarang
Bahasa
eng

Abstrak

The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.

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  • Universitas Jambi
  • Universitas Sumatera Utara
  • Universitas Syiah Kuala
  • State University of Medan
  • Universitas Muhammadiyah Sumatera Utara
  • Universitas Islam Negeri Ar-Raniry
  • National Research and Innovation Agency
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Rekan penulisOrganisasiArtikel bersama
Irga SafiraUniversitas Sumatera Utara1
Ely Hayati NasutionUniversitas Sumatera Utara1
Yulianus HarefaUniversitas Sumatera Utara1
Dian Marisha PutriUniversitas Sumatera Utara1
Mulyadi MulyadiUniversitas Sumatera Utara1
Amrin SaragihState University of Medan1
Yusni Khairul AmriUniversitas Muhammadiyah Sumatera Utara1
Fitri KhairunnisaAfiliasi tidak diketahui1
Boy IndrayanaUniversitas Jambi1
Fitri KhairunnisaUniversitas Jambi1
Ali SadikinUniversitas Jambi1
Agus SubagyoUniversitas Jambi1
Robi HendraUniversitas Jambi1
Hansein Arif WijayaUniversitas Jambi1
Muhammad Hafizh FauzanUniversitas Jambi1
Dian Arisandy Eka Putra SembiringUniversitas Jambi1
Lely MardiyantiUniversitas Jambi1
Mizaj Iskandar UsmanUniversitas Islam Negeri Ar-Raniry1
Azhari YahyaUniversitas Syiah Kuala1
Adwani AdwaniUniversitas Syiah Kuala1
Ahyar Ari GayoNational Research and Innovation Agency1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/rainbow/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language</dc:title>
	<dc:creator>Ginting, Sinta P Amelia</dc:creator>
	<dc:creator>Rangkuti, Rahmadsyah</dc:creator>
	<dc:creator>Yusuf, Muhammad</dc:creator>
	<dc:description xml:lang="en-US">The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.</dc:description>
	<dc:publisher xml:lang="en-US">English Department, Faculty of Languages and Arts, Universitas Negeri Semarang</dc:publisher>
	<dc:date>2020-10-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/rainbow/article/view/39987</dc:identifier>
	<dc:identifier>10.15294/rainbow.v9i2.39987</dc:identifier>
	<dc:source xml:lang="en-US">Rainbow : Journal of Literature, Linguistics and Culture Studies; Vol 9 No 2 (2020): Rainbow: Journal of Literature, Linguistics and Culture Studies; 187-195</dc:source>
	<dc:source>2721-4540</dc:source>
	<dc:source>2252-6323</dc:source>
	<dc:source>10.15294/rainbow.v9i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/rainbow/article/view/39987/17249</dc:relation>
</oai_dc:dc>