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THE PHENOMENON OF CONSUMER FLEXING OF BRANDED PRODUCTS FOR MEMBERS OF LEGISLATIVE ON SOCIAL MEDIA

Law Research Review Quarterly · Vol. 12 No. 2 (2026) · hlm. 617–644

DOI
10.15294/lrrq.v12i2.43537
ISSN
2716-3415
Terbit
2026-01-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The practice of flaunting a luxurious lifestyle among public officials through social media has drawn widespread attention, indicating a shift in political communication and self-representation patterns that have the potential to influence public trust and shape a consumerist culture in society. This phenomenon is problematic because it not only touches on social and ethical dimensions but can also lead to legal consequences related to the principles of propriety, integrity, and responsibility through the position obtained. This research has an urgency to legal studies that have not been optimally comprehensive and requires a special study regarding the relationship between officials' flexing with legal principles, government ethics, and social norms in the digital era. This study uses a qualitative method with a normative juridical approach and is supported by non-doctrinal studies through social concept analysis, with data collection techniques in the form of library studies of laws and regulations, legal doctrine, and relevant literature. The results of the study indicate that the flexing phenomenon is influenced by the theory of symbolic consumption and social dramaturgy in the form of the use of modern lifestyles as a means of image formation and status legitimacy. The originality of this research lies in the link between consumer flexing behavior and the legal ethics of public officials in the digital age. This study concludes that there is a need to strengthen ethical regulations and social media oversight mechanisms for legislators.

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  • State University of Semarang
  • Diponegoro University
  • Fatoni University
  • National Taiwan Ocean University
  • University of Technology Malaysia
  • Universiti Teknologi MARA
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Rekan penulisOrganisasiArtikel bersama
Dewi SulistianingsihState University of Semarang2
Ayup Suran NingsihState University of Semarang2
Permata Intan MaharaniState University of Semarang2
Yuli Prasetyo AdhiDiponegoro University1
Irawaty IrawatyState University of Semarang1
Rahayu Fery AnitasariState University of Semarang1
Eko MukmintoState University of Semarang1
Widhiyanto WidhiyantoState University of Semarang1
Edward Michael Harapan SimangunsongState University of Semarang1
Hafidz DaffaState University of Semarang1
Samuel Adi NugrohoState University of Semarang1
Ubaidillah KamalState University of Semarang1
Kresna Adi PrasetyoState University of Semarang1
Lilis Eka LestariState University of Semarang1
Winarsih WinarsihState University of Semarang1
Ratih DamayantiState University of Semarang1
Mutmainah Nur QoiriState University of Semarang1
Destika Santi Putri SarfitriState University of Semarang1
Jamaluddin Jamal MuhsenFatoni University1
Ratna LaniatiState University of Semarang1
Irawaty IrawatyState University of Semarang1
Diandra Preludio RamadaState University of Semarang1
Taih-Cherng LirnNational Taiwan Ocean University1
Sang Ayu Putu RahayuState University of Semarang1
Tegar Islami PutraState University of Semarang1
Nurul FibriantiState University of Semarang1
Rizky Andeza PrasetyaUniversity of Technology Malaysia1
Harumsari Puspa WardhaniState University of Semarang1
Adil Putra HaryakusumaState University of Semarang1
Norhaini Binti NionUniversiti Teknologi MARA1
Kevin Fausta ZahranState University of Semarang1
Allecya Nor Malita SariState University of Semarang1
Shofiyani Musbikhatil KhasanahState University of Semarang1
Almira Qurrotul AiniState University of Semarang1
Farida Hesti PratiwiState University of Semarang1
Grace Shella Michelle Ermina NdunState University of Semarang1
Iqlina UlaState University of Semarang1
Amelia Yogi OktavianaState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/snh/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">THE PHENOMENON OF CONSUMER FLEXING OF BRANDED PRODUCTS FOR MEMBERS OF  LEGISLATIVE ON SOCIAL MEDIA</dc:title>
	<dc:creator xml:lang="en">al banani, sabet</dc:creator>
	<dc:creator xml:lang="en">Fidiyani, Rini</dc:creator>
	<dc:subject xml:lang="en">Flexing Behavior</dc:subject>
	<dc:subject xml:lang="en">Consumer Behavior</dc:subject>
	<dc:subject xml:lang="en">Branded Products</dc:subject>
	<dc:subject xml:lang="en">Legislators</dc:subject>
	<dc:description xml:lang="en">The practice of flaunting a luxurious lifestyle among public officials through social media has drawn widespread attention, indicating a shift in political communication and self-representation patterns that have the potential to influence public trust and shape a consumerist culture in society. This phenomenon is problematic because it not only touches on social and ethical dimensions but can also lead to legal consequences related to the principles of propriety, integrity, and responsibility through the position obtained. This research has an urgency to legal studies that have not been optimally comprehensive and requires a special study regarding the relationship between officials' flexing with legal principles, government ethics, and social norms in the digital era. This study uses a qualitative method with a normative juridical approach and is supported by non-doctrinal studies through social concept analysis, with data collection techniques in the form of library studies of laws and regulations, legal doctrine, and relevant literature. The results of the study indicate that the flexing phenomenon is influenced by the theory of symbolic consumption and social dramaturgy in the form of the use of modern lifestyles as a means of image formation and status legitimacy. The originality of this research lies in the link between consumer flexing behavior and the legal ethics of public officials in the digital age. This study concludes that there is a need to strengthen ethical regulations and social media oversight mechanisms for legislators.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-01-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/snh/article/view/43537</dc:identifier>
	<dc:identifier>10.15294/lrrq.v12i2.43537</dc:identifier>
	<dc:source xml:lang="en">Law Research Review Quarterly; Vol. 12 No. 2 (2026): Articles in press; 617-644</dc:source>
	<dc:source>2716-3415</dc:source>
	<dc:source>10.15294/llrq.v12i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/snh/article/view/43537/8762</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Law Research Review Quarterly</dc:rights>
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