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Juridical Review of Singer’s Voice Publicity Rights in AI Use on Digital Media Platform

Law Research Review Quarterly · Vol. 12 No. 6 (2026) · hlm. 3404–3436

DOI
10.15294/lrrq.v12i6.59280
ISSN
2716-3415
Terbit
2026-07-15
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The development of Artificial Intelligence (AI) has significantly transformed the creative industry. One emerging phenomenon is the use of AI voice cloning technology, which enables the replication of singer's voices without the direct involvement or consent of the original voice owners. This practice raises complex legal issues, particularly concerning the protection of singer's right of publicity as part of their personal and commercial identity. This study examines two primary issues: the juridical review of singer's right of publicity in Indonesia and the forms of legal liability arising from the use of AI on digital media platforms. This research employs a normative juridical method with statutory and conceptual approaches, utilizing primary legal materials in the form of relevant legislation and secondary legal materials derived from legal literature and scientific journals. The results indicate that Indonesia has not yet explicitly regulated the protection of singer's voices as an object of right of publicity. However, legal protection may be afforded through the analogy of existing regulations, namely the Copyright Law (UUHC), the Personal Data Protection Law (UU PDP), and the Electronic Information and Transactions Law (UU ITE), as well as through civil liability mechanisms, including cease and desist notices (somasi) and tort claims based on PMH in accordance with the applicable legal provisions. Given the absence of specific regulations governing publicity rights, amendments to the Copyright Law (UUHC) are necessary to ensure effective legal protection and legal certainty for stakeholders in the creative industry, particularly singers, in the era of artificial intelligence.

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  • State University of Semarang
  • Diponegoro University
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Rekan penulisOrganisasiArtikel bersama
Waspiah WaspiahState University of Semarang2
Rodiyah RodiyahState University of Semarang2
Kartika Fajar CahyaniState University of Semarang2
Adinda Ratna PertiwiState University of Semarang2
Bayu BimantaraState University of Semarang2
Shalisha Danica PangaribuanState University of Semarang2
Giovanni Helennia ChastineState University of Semarang2
Safa NurfebriyantiState University of Semarang2
Shavia Hana NoviatantriState University of Semarang2
Irawaty IrawatyState University of Semarang1
Rahayu Fery AnitasariState University of Semarang1
Safira MaharaniState University of Semarang1
Dewi SulistianingsihState University of Semarang1
Yuli Prasetyo AdhiDiponegoro University1
Hafiz Rafi UddinState University of Semarang1
Renard Kananda DiptaState University of Semarang1
Muhamad Fajar IrfandiState University of Semarang1
Hanifah Is’aadState University of Semarang1
Yessi AinurohwatiAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/snh/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Juridical Review of Singer’s Voice Publicity Rights in AI Use on Digital Media Platform</dc:title>
	<dc:creator xml:lang="en">Sisca Mustika Tiara</dc:creator>
	<dc:creator xml:lang="en">Andry Setiawan</dc:creator>
	<dc:subject xml:lang="en">Right of Publicity</dc:subject>
	<dc:subject xml:lang="en"> Artificial Intelligence</dc:subject>
	<dc:subject xml:lang="en">Singer's Voice</dc:subject>
	<dc:subject xml:lang="en">Digital Media Platform</dc:subject>
	<dc:description xml:lang="en">The development of Artificial Intelligence (AI) has significantly transformed the creative industry. One emerging phenomenon is the use of AI voice cloning technology, which enables the replication of singer's voices without the direct involvement or consent of the original voice owners. This practice raises complex legal issues, particularly concerning the protection of singer's right of publicity as part of their personal and commercial identity. This study examines two primary issues: the juridical review of singer's right of publicity in Indonesia and the forms of legal liability arising from the use of AI on digital media platforms. This research employs a normative juridical method with statutory and conceptual approaches, utilizing primary legal materials in the form of relevant legislation and secondary legal materials derived from legal literature and scientific journals. The results indicate that Indonesia has not yet explicitly regulated the protection of singer's voices as an object of right of publicity. However, legal protection may be afforded through the analogy of existing regulations, namely the Copyright Law (UUHC), the Personal Data Protection Law (UU PDP), and the Electronic Information and Transactions Law (UU ITE), as well as through civil liability mechanisms, including cease and desist notices (somasi) and tort claims based on PMH in accordance with the applicable legal provisions. Given the absence of specific regulations governing publicity rights, amendments to the Copyright Law (UUHC) are necessary to ensure effective legal protection and legal certainty for stakeholders in the creative industry, particularly singers, in the era of artificial intelligence.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-07-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/snh/article/view/59280</dc:identifier>
	<dc:identifier>10.15294/lrrq.v12i6.59280</dc:identifier>
	<dc:source xml:lang="en">Law Research Review Quarterly; Vol. 12 No. 6 (2026): Special Edition Part 2; 3404-3436</dc:source>
	<dc:source>2716-3415</dc:source>
	<dc:source>10.15294/lrrq.v12i6</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/snh/article/view/59280/10748</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Law Research Review Quarterly</dc:rights>
</oai_dc:dc>