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Factors Affecting Fashion Education Students’ Entrepreneurial Interest in Fashion Brand Development

TEKNOBUGA: Jurnal Teknologi Busana dan Boga · Vol. 14 No. 2 (2026) · hlm. 259–264

DOI
10.15294/teknobuga.v14i2.41997
ISSN
2528-7087, 2085-4056
Terbit
2026-02-27
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Entrepreneurial interest in developing a fashion brand represents a crucial competency for Fashion Design students in responding to the increasing competitiveness of the fashion industry. Such interest is shaped by multiple factors related to students’ attitudes, experiences, and entrepreneurial readiness. This study aims to examine the factors influencing fashion education students’ entrepreneurial interest in fashion brand development. A quantitative approach with a descriptive research design was employed. The population consisted of Fashion Design Education students at Universitas Negeri Semarang, with a sample of 50 students selected for analysis. Data were collected using a structured questionnaire based on a Likert scale. The collected data were analysed using descriptive statistics and simple linear regression with the assistance of IBM SPSS Statistics 26. The findings indicate that the influencing factors were categorized as high, with a mean score of 78.48 (SD = 7.285). Students’ entrepreneurial interest in developing fashion brands was also high, with a mean of 78.30 (SD = 9.702). These results suggest that students demonstrate strong interest, motivation, and readiness to establish independent fashion brands. Instrument validity and reliability testing confirmed high internal consistency, indicating that the data were suitable for further statistical analysis.

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24 penulis · 36 tautan kepenulisan bersama · 3 lintas organisasi

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  • State University of Semarang
  • Hasanuddin University
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Rekan penulisOrganisasiArtikel bersama
Wulansari PrasetyaningtyasState University of Semarang2
Devina Permatatika PrabowoState University of Semarang1
ADHI KUSUMASTUTIState University of Semarang1
Zidny NafilaState University of Semarang1
Citra OktavikaState University of Semarang1
Himmatul UlyaState University of Semarang1
Musdalifah MusdalifahHasanuddin University1
Sicilia SawitriState University of Semarang1
RORO HASINA AHMADState University of Semarang1
Siska NovitasariState University of Semarang1
KHOIROTUN NURIYAHState University of Semarang1
Amelia SetiawatiAfiliasi tidak diketahui1
Kayla Wulansari WijayaState University of Semarang1
Rhivo Essay Rama YuhermanState University of Semarang1
Intan Nur AiniState University of Semarang1
Vidia Dwi AnjaniState University of Semarang1
Anggita Astiyanti PutriState University of Semarang1
Kathrina Rizky AnandaState University of Semarang1
Dwi Nugroho SusantoState University of Semarang1
Ifa NurhayatiState University of Semarang1
Godham Eko SaputroState University of Semarang1
Frisca PriscilliaState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/teknobuga/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Factors Affecting Fashion Education Students’ Entrepreneurial Interest in Fashion Brand Development</dc:title>
	<dc:creator xml:lang="en">Ningsih, Riska Widiya </dc:creator>
	<dc:creator xml:lang="en">Rachmawati, Rina</dc:creator>
	<dc:subject xml:lang="en">Entrepreneurial interest</dc:subject>
	<dc:subject xml:lang="en">fashion brand development</dc:subject>
	<dc:subject xml:lang="en">student attitudes and readiness</dc:subject>
	<dc:description xml:lang="en">Entrepreneurial interest in developing a fashion brand represents a crucial competency for Fashion Design students in responding to the increasing competitiveness of the fashion industry. Such interest is shaped by multiple factors related to students’ attitudes, experiences, and entrepreneurial readiness. This study aims to examine the factors influencing fashion education students’ entrepreneurial interest in fashion brand development. A quantitative approach with a descriptive research design was employed. The population consisted of Fashion Design Education students at Universitas Negeri Semarang, with a sample of 50 students selected for analysis. Data were collected using a structured questionnaire based on a Likert scale. The collected data were analysed using descriptive statistics and simple linear regression with the assistance of IBM SPSS Statistics 26. The findings indicate that the influencing factors were categorized as high, with a mean score of 78.48 (SD = 7.285). Students’ entrepreneurial interest in developing fashion brands was also high, with a mean of 78.30 (SD = 9.702). These results suggest that students demonstrate strong interest, motivation, and readiness to establish independent fashion brands. Instrument validity and reliability testing confirmed high internal consistency, indicating that the data were suitable for further statistical analysis.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-02-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/teknobuga/article/view/41997</dc:identifier>
	<dc:identifier>10.15294/teknobuga.v14i2.41997</dc:identifier>
	<dc:source xml:lang="en">TEKNOBUGA: Jurnal Teknologi Busana dan Boga; Vol. 14 No. 2 (2026); 259 - 264</dc:source>
	<dc:source>2528-7087</dc:source>
	<dc:source>2085-4056</dc:source>
	<dc:source>10.15294/teknobuga.v14i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/teknobuga/article/view/41997/8519</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 TEKNOBUGA: Jurnal Teknologi Busana dan Boga</dc:rights>
</oai_dc:dc>