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Comparing Political Campaign Strategies of PDIP and PKS in the 2024 Legislative Election in Banyumas, Indonesia

Unnes Political Science Journal · Vol. 10 No. 1 (2026) · hlm. 1–14

DOI
10.15294/upsj.v9i2.35482
ISSN
2621-6272, 2549-0737
Terbit
2026-06-03
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study examines the campaign strategies carried out by PDIP and PKS in the legislative elections 2024 in Banyumas Regency. Campaign strategies have a significant influence on candidate victory in the election. Data were obtained through in dept interviews and direct observation of key informations, namely the management of the PDIP and PKS DPDs in Banyumas regency. The results of the study show that the campaign startegies carried out by PDIP and PKS are almost the same in the 2024 legislative elections in Banyumas regency, although there are difeferences. PDIP and PKS both use social media such as Twitter, Facebook, Instagram, TikTok. The campaign message conveyed to constituents is also the same, namely the welfare of the community. The difference is PDIP in determining communicators with in the election winning institution (BP Pemilu) and PKS uses a campaign team. PDIP's target is the millenial generation, gen Z, new voters while PKS is more on the general public.

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  • Sultan Agung Islamic University
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Rekan penulisOrganisasiArtikel bersama
Dyka Uswatun KhasanahSultan Agung Islamic University1
Muhamad AfandiSultan Agung Islamic University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/upsj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Comparing Political Campaign Strategies of PDIP and PKS in the 2024 Legislative Election in Banyumas, Indonesia</dc:title>
	<dc:creator xml:lang="en">Sari, Yunita Ratna</dc:creator>
	<dc:creator xml:lang="en">Rohmah, Neneng Sobibatu </dc:creator>
	<dc:creator xml:lang="en">Perdani, Titis </dc:creator>
	<dc:subject xml:lang="en">Banyumas</dc:subject>
	<dc:subject xml:lang="en">Campaign strategies</dc:subject>
	<dc:subject xml:lang="en">Legislative elections</dc:subject>
	<dc:subject xml:lang="en">PDIP</dc:subject>
	<dc:subject xml:lang="en">PKS</dc:subject>
	<dc:description xml:lang="en">This study examines the campaign strategies carried out by PDIP and PKS in the legislative elections 2024 in Banyumas Regency. Campaign strategies have a significant influence on candidate victory in the election. Data were obtained through in dept interviews and direct observation  of key informations, namely the management of the PDIP and PKS DPDs in Banyumas regency. The results of the study show that the campaign startegies carried out by PDIP and PKS are almost the same in the 2024 legislative elections in Banyumas regency, although there are difeferences. PDIP and PKS both use social media such as Twitter, Facebook, Instagram, TikTok. The campaign message conveyed to constituents is also the same, namely the welfare of the community. The difference is PDIP in determining communicators with in the election winning institution (BP Pemilu) and PKS uses a campaign team. PDIP's target is the millenial generation, gen Z, new voters while PKS is more on the general public.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-06-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/upsj/article/view/35482</dc:identifier>
	<dc:identifier>10.15294/upsj.v9i2.35482</dc:identifier>
	<dc:source xml:lang="en">Unnes Political Science Journal; Vol. 10 No. 1 (2026); 1-14</dc:source>
	<dc:source>2621-6272</dc:source>
	<dc:source>2549-0737</dc:source>
	<dc:source>10.15294/upsj.v10i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/upsj/article/view/35482/10745</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Unnes Political Science Journal</dc:rights>
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