Adaptive Electoral Strategies of Gerindra in the 2024 Presidential Election in Jepara, Indonesia

Rafly, Tegar Muhammad; Munandar, Moh. Aris

doi:10.15294/upsj.v9i1.47581

Jurnal

Adaptive Electoral Strategies of Gerindra in the 2024 Presidential Election in Jepara, Indonesia

Unnes Political Science Journal · Vol. 9 No. 1 (2025) · hlm. 92–110

DOI: 10.15294/upsj.v9i1.47581
ISSN: 2621-6272, 2549-0737
Terbit: 2025-05-22
Penerbit: Universitas Negeri Semarang
Bahasa: eng

Abstrak

The 2024 Presidential Election in Indonesia revealed increasingly dynamic electoral competition shaped by interactions between national political narratives and local political contexts. In Jepara Regency, Prabowo–Gibran won the presidential election despite Gerindra not being the dominant legislative party and despite the strong electoral presence of PPP and PDI-P, creating a political anomaly that challenges conventional assumptions about party strength and presidential voting behavior. Previous studies have focused on candidate branding, digital campaigns, coalition politics, and organizational communication but have not explained electoral variation within the same party organization across different local contexts. This study analyzes Gerindra’s adaptive electoral strategy across three sub-districts with contrasting electoral outcomes in Jepara Regency. Using a qualitative comparative approach based on interviews, documentation, triangulation, and SWOT analysis, the study finds that campaign effectiveness depended on contextual adaptation integrating organizational mobilization, psychological framing, sociological networks, coalition cooperation, and local political communication. The findings contribute to the concept of adaptive electoral strategy by explaining how political organizations adjust campaign resources and communication to heterogeneous local political environments.

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State University of Semarang
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Rekan penulis	Organisasi	Artikel bersama
Muhammad Nizar Rohman	State University of Semarang	1
Najma Nuraisyah	State University of Semarang	1
Aliffya Dwi Yulita	Afiliasi tidak diketahui	1
Mochammad Nizar Izra	State University of Semarang	1
Sunarto Sunarto	State University of Semarang	1
Salsha Ananda	State University of Semarang	1
Wahyu Benny Mukti Setiawan	State University of Semarang	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/upsj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en">Adaptive Electoral Strategies of Gerindra in the 2024 Presidential Election in Jepara, Indonesia</dc:title>
	<dc:creator xml:lang="en">Rafly, Tegar Muhammad </dc:creator>
	<dc:creator xml:lang="en">Munandar, Moh. Aris </dc:creator>
	<dc:subject xml:lang="en">adaptive electoral strategy</dc:subject>
	<dc:subject xml:lang="en">gerindra party</dc:subject>
	<dc:subject xml:lang="en">presidential election</dc:subject>
	<dc:subject xml:lang="en">local political context</dc:subject>
	<dc:subject xml:lang="en">comparative political analysis</dc:subject>
	<dc:subject xml:lang="en">jepara regency</dc:subject>
	<dc:description xml:lang="en">The 2024 Presidential Election in Indonesia revealed increasingly dynamic electoral competition shaped by interactions between national political narratives and local political contexts. In Jepara Regency, Prabowo–Gibran won the presidential election despite Gerindra not being the dominant legislative party and despite the strong electoral presence of PPP and PDI-P, creating a political anomaly that challenges conventional assumptions about party strength and presidential voting behavior. Previous studies have focused on candidate branding, digital campaigns, coalition politics, and organizational communication but have not explained electoral variation within the same party organization across different local contexts. This study analyzes Gerindra’s adaptive electoral strategy across three sub-districts with contrasting electoral outcomes in Jepara Regency. Using a qualitative comparative approach based on interviews, documentation, triangulation, and SWOT analysis, the study finds that campaign effectiveness depended on contextual adaptation integrating organizational mobilization, psychological framing, sociological networks, coalition cooperation, and local political communication. The findings contribute to the concept of adaptive electoral strategy by explaining how political organizations adjust campaign resources and communication to heterogeneous local political environments.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-05-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/upsj/article/view/47581</dc:identifier>
	<dc:identifier>10.15294/upsj.v9i1.47581</dc:identifier>
	<dc:source xml:lang="en">Unnes Political Science Journal; Vol. 9 No. 1 (2025); 92-110</dc:source>
	<dc:source>2621-6272</dc:source>
	<dc:source>2549-0737</dc:source>
	<dc:source>10.15294/upsj.v9i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/upsj/article/view/47581/10112</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Unnes Political Science Journal</dc:rights>
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