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Marketing Politik Pasangan Hendrar Prihadi – Hevarita Gunaryanti Rahayu Dalam Pilkada Tahun 2015 Di Kota Semarang

Unnes Political Science Journal · Vol. 1 No. 1 (2017) · hlm. 29–38

DOI
10.15294/upsj.v1i1.19851
ISSN
2621-6272, 2549-0737
Terbit
2017-01-15
Penerbit
Universitas Negeri Semarang
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0/

Abstrak

Political marketing are all means used in political campaigns to influence voters' choices. The purpose of this study was to determine: 1) Political marketing applying pair Hendi - Ita in the elections of 2015 in the city of Semarang. 2) Supporting and inhibiting factors. Test the validity of the data using triangulation. Data analysis was performed through four grooves namely the collection, reduction, presentation and verification of data. The results showed that 1) Pair-ita Hendi can apply with good political marketing. This is evidenced in which the couple did not take a long time and is difficult to embed the political image as the figure that has been known by the public. The images-images that are sold in the nomination, campaign and political promises. 2) The supporting factors that figure and track record, the incumbent, the bearer party support for the winning team and a team of volunteers, to build a network-based organization and network with community leaders. Whereas the inhibiting factor that is limiting the open campaign. The proposed recommendation is 1) The election of pair-Ita Hendi as Mayor and Deputy Mayor of Semarang from 2015 to 2020 they had to run what has been promised. 2) Need to political education for the community that pilihanya according to the thinking and logical consideration.

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  • Jenderal Soedirman University
  • State University of Semarang
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  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Tijan TijanAfiliasi tidak diketahui6
Sunarto SunartoAfiliasi tidak diketahui3
Puji LestariJenderal Soedirman University3
Iwan Hardi SaputroAfiliasi tidak diketahui3
Dhea Okta ArdhaniAfiliasi tidak diketahui2
Sumarno SumarnoAfiliasi tidak diketahui2
Suyahmo SuyahmoAfiliasi tidak diketahui2
Setiajid SetiajidAfiliasi tidak diketahui2
Slamet Sugi RahayuAfiliasi tidak diketahui1
Mike Meida DiningrumAfiliasi tidak diketahui1
Dewi Liesnoor SetyowatiState University of Semarang1
Hartati Sulistyo RiniAfiliasi tidak diketahui1
Hamdan Tri AtmajaAfiliasi tidak diketahui1
Misbahudin AzharAfiliasi tidak diketahui1
Fadly HusainAfiliasi tidak diketahui1
Erisandi ArditamaAfiliasi tidak diketahui1
Iwan HardiAfiliasi tidak diketahui1
Aprilia Rizki SaputriAfiliasi tidak diketahui1
Nur HalimahAfiliasi tidak diketahui1
Erlin YoanndariAfiliasi tidak diketahui1
Novia Wahyu WardhaniAfiliasi tidak diketahui1
Widiyah ZilviaAfiliasi tidak diketahui1
Melia Dwi UtamiAfiliasi tidak diketahui1
Alifa Nurul TafrichaAfiliasi tidak diketahui1
Suprayogi - -Afiliasi tidak diketahui1
ARIF INDIARTOAfiliasi tidak diketahui1
RAHMA FERDIANAAfiliasi tidak diketahui1
BAHRAIN DWI MASITHOAfiliasi tidak diketahui1
Alfiah Nur HidayaniAfiliasi tidak diketahui1
Muhammad LuthfiAfiliasi tidak diketahui1
Moh Aris MunandarAfiliasi tidak diketahui1
Akhmad Lutfi NaharAfiliasi tidak diketahui1
Catur Teguh P.Afiliasi tidak diketahui1
Doni SaputroAfiliasi tidak diketahui1
Noorochmat IsdaryantoAfiliasi tidak diketahui1
Nota Vianta SembiringAfiliasi tidak diketahui1
Nur Kholish Ali RizqiAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/upsj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Marketing Politik Pasangan Hendrar Prihadi – Hevarita Gunaryanti Rahayu Dalam Pilkada Tahun 2015 Di Kota Semarang</dc:title>
	<dc:creator>Larasanti, Firna</dc:creator>
	<dc:creator>Susanti, Martien Herna</dc:creator>
	<dc:creator>Suhardiyanto, Andi</dc:creator>
	<dc:description xml:lang="en-US">Political marketing are all means used in political campaigns to influence voters' choices. The purpose of this study was to determine: 1) Political marketing applying pair Hendi - Ita in the elections of 2015 in the city of Semarang. 2) Supporting and inhibiting factors. Test the validity of the data using triangulation. Data analysis was performed through four grooves namely the collection, reduction, presentation and verification of data. The results showed that 1) Pair-ita Hendi can apply with good political marketing. This is evidenced in which the couple did not take a long time and is difficult to embed the political image as the figure that has been known by the public. The images-images that are sold in the nomination, campaign and political promises. 2) The supporting factors that figure and track record, the incumbent, the bearer party support for the winning team and a team of volunteers, to build a network-based organization and network with community leaders. Whereas the inhibiting factor that is limiting the open campaign. The proposed recommendation is 1) The election of pair-Ita Hendi as Mayor and Deputy Mayor of Semarang from 2015 to 2020 they had to run what has been promised. 2) Need to political education for the community that pilihanya according to the thinking and logical consideration.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2017-01-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/upsj/article/view/19851</dc:identifier>
	<dc:identifier>10.15294/upsj.v1i1.19851</dc:identifier>
	<dc:source xml:lang="en-US">Unnes Political Science Journal; Vol 1 No 1 (2017): January; 29-38</dc:source>
	<dc:source>2621-6272</dc:source>
	<dc:source>2549-0737</dc:source>
	<dc:source>10.15294/upsj.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/upsj/article/view/19851/9379</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 Unnes Political Science Journal</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0/</dc:rights>
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