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ANALISIS PEMASARAN CASSIAVERA DENGAN PENDEKATAN STRUCTURE, CONDUCT DAN PERFORMANCE (SCP) DI KABUPATEN KERINCI

JALOW | Journal of Agribusiness and Local Wisdom · Vol. 3 No. 2 (2020) · hlm. 44–51

DOI
10.22437/jalow.v3i2.11618
ISSN
2621-1300, 2621-1297
Terbit
2020-12-31
Penerbit
Program Studi Agribisnis bekerja sama dengan PERHEPI
Bahasa
en

Abstrak

ABSTRACT Product information dissemination (3) Marketing costs in marketing channel I of Rp.340.80/kg, on marketing channel II in the amount of Rp. 303.13/kg and in marketi This study aims to (1) Describe cassiavera marketing channels in Kerinci Regency, (2) Analyze the structure, behavior and market performance of cassiavera in Kerinci Regency, (3) Analyze cassiavera marketing efficiency in Kerinci Regency. The study was conducted in Kerinci Regency with a total of 30 respondents. Marketing Channel Description is done by describing several marketing channels. Market Structure Analysis is used with several indicators, namely the number of sellers and buyers, barriers to market entry, the nature of the product, market information. Marketing efficiency analysis is done by analyzing market performance through marketing margins, farmer's share, and profit ratios. The results showed that (1) There were Cassiavera three marketing channels in Kerinci Regency, channel I (Farmer-PPD-PPKec-PPKab-Exporter Company), marketing channel II (Farmer-PPkec-PPKab-Exporter Company), marketing channel III (Farmer-PPKab-Exporter Company), (2) Market Structure leads to oligopic markets, homogeneous product characteristics, high market entry barriers and non-transparent ng channel III Rp. 469.66/kg. Marketing Margin Calculation in each channel shows that the biggest marketing margin in marketing channel III is Rp 1,500.00/kg, in marketing channel I is Rp.1,045.50/kg and in marketing channel III is Rp.1000.00/kg. The profit/cost ratio obtained in marketing channel I was 2.18%, in marketing channel II the profit/cost ratio was 2.23% and the profit/cost ratio in channel III was 2.19%. Farmer's Share in marketing channel I was IDR 67.36%, in marketing channel II was 68.25% and in marketing channel III was 66.15%. From all marketing channels, it is found that marketing channel II is an efficient cassiavera marketing channel.

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  • Universitas Jambi
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Endy EffranUniversitas Jambi2
Zakky FathoniUniversitas Jambi2
W. ElfajriAfiliasi tidak diketahui1
R. KartikaAfiliasi tidak diketahui1
Yuskar YuskarAfiliasi tidak diketahui1
Dewi Sri NurchaeniUniversitas Jambi1
Riri Oktari UlmaUniversitas Jambi1
Saidin NainggolanUniversitas Jambi1
Adlaida MalikUniversitas Jambi1
Iin Widya NingsihUniversitas Jambi1
Fitra YusafriyaniUniversitas Jambi1
Dewi Sri NurchainiUniversitas Jambi1
Fendria SativaUniversitas Jambi1
Tut Wuri ErgayaUniversitas Jambi1
Nurlina NurlinaUniversitas Jambi1
Yusma DamayantiUniversitas Jambi1
Rosa MayshintaUniversitas Jambi1
Yulismi YulismiUniversitas Jambi1
Windiyanta Br GintingUniversitas Jambi1

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JALOW/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">ANALISIS PEMASARAN CASSIAVERA DENGAN PENDEKATAN STRUCTURE, CONDUCT  DAN PERFORMANCE (SCP) DI KABUPATEN KERINCI</dc:title>
	<dc:creator xml:lang="en">Hardiyanti, Wika</dc:creator>
	<dc:creator xml:lang="en">Wahyuni, Ira</dc:creator>
	<dc:creator xml:lang="en">Rahman, A</dc:creator>
	<dc:subject xml:lang="en">Market Structure, Market Behavior, Market Performance, Efficiency</dc:subject>
	<dc:description xml:lang="en">ABSTRACT
Product information dissemination (3) Marketing costs in marketing channel I of Rp.340.80/kg, on marketing channel II in the amount of Rp. 303.13/kg and in marketi&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; This study aims to (1) Describe cassiavera marketing channels in Kerinci Regency, (2) Analyze the structure, behavior and market performance of cassiavera in Kerinci Regency, (3) Analyze cassiavera marketing efficiency in Kerinci Regency. The study was conducted in Kerinci Regency with a total of 30 respondents. Marketing Channel Description is done by describing several marketing channels. Market Structure Analysis is used with several indicators, namely the number of sellers and buyers, barriers to market entry, the nature of the product, market information. Marketing efficiency analysis is done by analyzing market performance through marketing margins, farmer's share, and profit ratios.
&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; The results showed that (1) There were&amp;nbsp; Cassiavera three marketing channels in Kerinci Regency, channel I (Farmer-PPD-PPKec-PPKab-Exporter Company), marketing channel II (Farmer-PPkec-PPKab-Exporter Company), marketing channel III (Farmer-PPKab-Exporter Company), (2) Market Structure leads to oligopic markets, homogeneous product characteristics, high market entry barriers and non-transparent ng channel III Rp. 469.66/kg. Marketing Margin Calculation in each channel shows that the biggest marketing margin in marketing channel III is Rp 1,500.00/kg, in marketing channel I is Rp.1,045.50/kg and in marketing channel III is Rp.1000.00/kg . The profit/cost ratio obtained in marketing channel I was 2.18%, in marketing channel II the profit/cost ratio was 2.23% and the profit/cost ratio in channel III was 2.19%. Farmer's Share in marketing channel I was IDR 67.36%, in marketing channel II was 68.25% and in marketing channel III was 66.15%. From all marketing channels, it is found that marketing channel II is an efficient cassiavera marketing channel.</dc:description>
	<dc:publisher xml:lang="en">Program Studi Agribisnis bekerja sama dengan PERHEPI</dc:publisher>
	<dc:date>2020-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JALOW/article/view/11618</dc:identifier>
	<dc:identifier>10.22437/jalow.v3i2.11618</dc:identifier>
	<dc:source xml:lang="en">JALOW | Journal of Agribusiness and Local Wisdom; Vol. 3 No. 2 (2020): Journal Agribusiness and Local Wisdom; 44 - 51</dc:source>
	<dc:source>2621-1300</dc:source>
	<dc:source>2621-1297</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JALOW/article/view/11618/10486</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2020 JALOW | Journal of Agribusiness and Local Wisdom</dc:rights>
</oai_dc:dc>