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Coffee development strategy in the surrounding areas of Kerinci Seblat National Park (case study of Lempur Village)

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah · Vol. 6 No. 3 (2018) · hlm. 371–376

DOI
10.22437/ppd.v6i3.6049
ISSN
2355-8520, 2338-4603
Terbit
2018-12-29
Penerbit
Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study aimed to analyze the coffee development strategy in the surrounding areas of Kerinci Seblat National Park (KSNP). The study was conducted in Lempur Village, as one of the villages bordering KSNP. Primary data was obtained from coffee farmers and secondary data was obtained from relevant agencies. SWOT analysis was used and the data were analyzed descriptively. The study found that the main strategy in the development of coffee in Lempur Village was the expansion of the coffee marketing area. In addition to that, other strategies are needed, such as giving information about branding and guidance for independent export, promotion both through print, electronic, and social media, using better quality coffee seeds, optimizing the use of information technology to support marketing, maximizing the empowerment of farmer institutions, optimizing coffee farming management and providing training in product innovation and diversification to increase value added in production.

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JES/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Coffee development strategy in the surrounding areas of Kerinci Seblat National Park  (case study of Lempur Village)</dc:title>
	<dc:creator xml:lang="en">Hodijah, Siti</dc:creator>
	<dc:creator xml:lang="en">Delis, Arman</dc:creator>
	<dc:description xml:lang="en">This study aimed to&amp;nbsp;analyze the coffee development strategy in the surrounding areas of Kerinci Seblat National Park&amp;nbsp;(KSNP).&amp;nbsp;The study was conducted in Lempur Village, as one of the villages bordering KSNP. Primary data was obtained from coffee farmers and secondary data was obtained from relevant agencies. SWOT analysis was used and the data were analyzed descriptively. The study found that the main strategy in the development of coffee in Lempur Village was the expansion of the coffee marketing area. In addition to that, other strategies are needed, such as giving information about branding and guidance for independent export, promotion both through print, electronic, and social media, using better quality coffee seeds, optimizing the use of information technology to support marketing, maximizing the empowerment of farmer institutions, optimizing coffee farming management and providing training in product innovation and diversification to increase value added in production.</dc:description>
	<dc:publisher xml:lang="en">Program Magister Ilmu Ekonomi  Pascasarjana Universitas Jambi</dc:publisher>
	<dc:date>2018-12-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JES/article/view/6049</dc:identifier>
	<dc:identifier>10.22437/ppd.v6i3.6049</dc:identifier>
	<dc:source xml:lang="en">Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol. 6 No. 3 (2018): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; 371 - 376</dc:source>
	<dc:source>2355-8520</dc:source>
	<dc:source>2338-4603</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JES/article/view/6049/6177</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2018 Siti Hodijah, Arman Delis</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>