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The Moslema entrepreneurship and product innovation: Its impact on market orientation and performance of small and medium enterprises

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah · Vol. 8 No. 4 (2020) · hlm. 397–404

DOI
10.22437/ppd.v8i4.10702
ISSN
2355-8520, 2338-4603
Terbit
2020-11-07
Penerbit
Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The development of entrepreneurship in a country is inseparable from the participation and role of women.Women's participation as an entrepreneur has increased quite sharply over the past decade and it turns out that the role is increasingly significant not only in developed countries but also in developing countries.This research aims to analyze the influence of Moslema entrepreneur and product innovation on market orientation and performance of SMEs.The research design uses a sample survey design with a quantitative approach. The population of this study is Islamic women entrepreneur who engaged as business owner called Moslema entrepreneur. Total sample amount of 86 people.The data analysis tool uses pathways analysis. The results showed that there is a significant influence between product innovation on performance and entrepreneurship on performance. Meanwhile this study stated that market orientation variables do not act as intervening variables. Thus, Moslema entrepreneurship needs to improve to increase performance. Moslema entrepreneurs must always innovate in marketing their products to consumers. Moreover, this research is expected to contribute empirically to strategic decision-making by SMEs.

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  • Universitas Jambi
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Lucky Enggrani FitriUniversitas Jambi7
Sylvia Kartika Wulan BhayangkariUniversitas Jambi6
Zulfanetti ZulfanettiUniversitas Jambi6
Ade Perdana SiregarUniversitas Jambi6
Husni HasbullahUniversitas Jambi5
Sigit IndrawijayaUniversitas Jambi5
Novita SariAfiliasi tidak diketahui5
Dwi KurniawanAfiliasi tidak diketahui4
Tona Aurora LubisUniversitas Jambi4
Suswita RozaUniversitas Jambi4
Heriberta HeribertaUniversitas Jambi4
Dwi KurniawanUniversitas Jambi4
Garry Yuesa RosyidUniversitas Jambi4
Ridhwan RidhwanUniversitas Jambi4
Erida EridaUniversitas Jambi3
Idham KhalikUniversitas Jambi3
Ade Titi NifitaUniversitas Jambi3
Yenny YuniartiUniversitas Jambi3
Rista Aldilla SyafriUniversitas Jambi2
Rizky Azika RamadhanUniversitas Jambi2
Sry RositaUniversitas Jambi2
Johannes JohannesUniversitas Jambi2
Prasetyo NurhidayatUniversitas Jambi2
Auliza OktariUniversitas Jambi2
Johannes SimatupangUniversitas Jambi2
Musnaini MusnainiUniversitas Jambi2
Wahyu Juari SetiawanUniversitas Jambi1
Dahmiri DahmiriAfiliasi tidak diketahui1
Idham Khalik Idham KhalikAfiliasi tidak diketahui1
Husni Hasbullah Husni HasbullahAfiliasi tidak diketahui1
Widyanti FitriUniversitas Jambi1
Rohman WillianUniversitas Jambi1
Fitri WidiastutiUniversitas Jambi1
Indra JayaUniversitas Jambi1
Zamzami ZamzamiUniversitas Jambi1
Helen ParkhurstUniversitas Jambi1

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JES/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Moslema entrepreneurship and product innovation: Its impact on market orientation and performance of small and medium enterprises</dc:title>
	<dc:creator xml:lang="en">Octavia, Ade</dc:creator>
	<dc:creator xml:lang="en">Dahmiri, Dahmiri</dc:creator>
	<dc:creator xml:lang="en">Wijaya, Panggita</dc:creator>
	<dc:creator xml:lang="en">Sriayudha, Yayuk</dc:creator>
	<dc:subject xml:lang="en">Business performance</dc:subject>
	<dc:subject xml:lang="en">Innovation</dc:subject>
	<dc:subject xml:lang="en">Islamic entrepreneurship</dc:subject>
	<dc:subject xml:lang="en">Moslema entrepreneurship</dc:subject>
	<dc:description xml:lang="en">The development of entrepreneurship in a country is inseparable from the participation and role of women.Women's participation as an entrepreneur has increased quite sharply over the past decade and it turns out that the role is increasingly significant not only in developed countries but also in developing countries.This research aims to analyze the influence of Moslema entrepreneur and product innovation on market orientation and performance of SMEs.The research design uses a sample survey design with a quantitative approach. The population of this study is Islamic women entrepreneur who engaged as business owner called Moslema entrepreneur. Total sample amount of 86 people.The data analysis tool uses pathways analysis. The results showed that there is a significant influence between product innovation on performance and entrepreneurship on performance. Meanwhile this study stated that market orientation variables do not act as intervening variables. Thus, Moslema entrepreneurship needs to improve to increase performance. Moslema entrepreneurs must always innovate in marketing their products to consumers. Moreover, this research is expected to contribute empirically to strategic decision-making by SMEs.</dc:description>
	<dc:publisher xml:lang="en">Program Magister Ilmu Ekonomi  Pascasarjana Universitas Jambi</dc:publisher>
	<dc:date>2020-11-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JES/article/view/10702</dc:identifier>
	<dc:identifier>10.22437/ppd.v8i4.10702</dc:identifier>
	<dc:source xml:lang="en">Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol. 8 No. 4 (2020): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; 397 - 404</dc:source>
	<dc:source>2355-8520</dc:source>
	<dc:source>2338-4603</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JES/article/view/10702/6610</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2020 Ade Octavia, Dahmiri Dahmiri, Panggita Wijaya, Yayuk Sriayudha</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>