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Performance analysis of local brand organic cosmetics marketing as an effort to develop the Jambi regional economy

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah · Vol. 10 No. 4 (2022) · hlm. 251–270

DOI
10.22437/ppd.v10i4.17238
ISSN
2355-8520, 2338-4603
Terbit
2022-10-31
Penerbit
Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for strengthening Jambi regional economic growth. A regional economic growth model based on marketing performance with brand image and mediated by brand trust in startup businesses. The test evidence shows that: (1). directly brand trust has a positive and significant effect on brand image and marketing performance (2) the direct effect of brand trust on brand image is greater than the effect on marketing performance. (3) The indirect effect shows that brand trust in marketing performance through brand image is significantly positive. (4) brand image partially mediates between brand trust and marketing performance for new local product businesses as a strengthening of sustainable regional economic growth.

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  • Universitas Jambi
  • Universitas Muhammadiyah Jambi
  • Universitas Halu Oleo
  • University of Pembangunan Nasional Veteran Jawa Timur
  • Universitas Antakusuma
  • Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
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Rekan penulisOrganisasiArtikel bersama
Syahmardi YacobUniversitas Jambi6
Abdul Latief AbadiAfiliasi tidak diketahui2
Luqman Qurata AiniAfiliasi tidak diketahui2
Dorce Banne PabungaUniversitas Halu Oleo1
Ahid HidayatUniversitas Halu Oleo1
Nasrullah DaliAfiliasi tidak diketahui1
Erwin HadisantosoAfiliasi tidak diketahui1
Wiwik HandayaniUniversity of Pembangunan Nasional Veteran Jawa Timur1
Wahyudan Iswara PradityaUniversity of Pembangunan Nasional Veteran Jawa Timur1
Sonia DaraUniversitas Jambi1
Tona Auora LubisAfiliasi tidak diketahui1
Ade Erma SuryaniUniversitas Jambi1
Yayuk SriayudhaUniversitas Jambi1
Suswita RozaUniversitas Jambi1
Rian DaniUniversitas Islam Negeri Sulthan Thaha Saifuddin Jambi1
Deka VeronicaUniversitas Muhammadiyah Jambi1
Irmanelly IrmanellyUniversitas Muhammadiyah Jambi1
Zulfina AdrianiUniversitas Jambi1
Sonia RisyafaniUniversitas Jambi1
Tassya Fitri Ramadhani TassyaUniversitas Jambi1
Sella Afrian ListiUniversitas Jambi1
Mayang salva AdetiaAfiliasi tidak diketahui1
wanda wardanaAfiliasi tidak diketahui1
Sylvia Kartika Wulan B.Afiliasi tidak diketahui1
Hendriyaldi HendriyaldiUniversitas Jambi1
Johannes JohannesUniversitas Jambi1
M. ArjunAfiliasi tidak diketahui1
Satria Afnan PranataAfiliasi tidak diketahui1
Ade OctaviaUniversitas Jambi1
Jotha ScordaAfiliasi tidak diketahui1
Muawin MuawinAfiliasi tidak diketahui1
Dandi PranataAfiliasi tidak diketahui1
Sabrina MaharaniAfiliasi tidak diketahui1
Arifin Noor SugihartoAfiliasi tidak diketahui1
Asri Andrias H erman BaloAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JES/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Performance analysis of local brand organic cosmetics marketing as an effort to develop the Jambi regional economy</dc:title>
	<dc:creator xml:lang="en">Musnaini, Musnaini</dc:creator>
	<dc:creator xml:lang="en">Suryani, Lilis</dc:creator>
	<dc:creator xml:lang="en">Irsyad, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Asrini, Asrini</dc:creator>
	<dc:creator xml:lang="en">Mudhita, Ida Ketut</dc:creator>
	<dc:subject xml:lang="en">Brand image</dc:subject>
	<dc:subject xml:lang="en">Brand trust</dc:subject>
	<dc:subject xml:lang="en">Marketing performance</dc:subject>
	<dc:subject xml:lang="en">Sustainable economic growth</dc:subject>
	<dc:description xml:lang="en">This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for strengthening Jambi regional economic growth. A regional economic growth model based on marketing performance with brand image and mediated by brand trust in startup businesses. The test evidence shows that: (1). directly brand trust has a positive and significant effect on brand image and marketing performance (2) the direct effect of brand trust on brand image is greater than the effect on marketing performance. (3) The indirect effect shows that brand trust in marketing performance through brand image is significantly positive. (4) brand image partially mediates between brand trust and marketing performance for new local product businesses as a strengthening of sustainable regional economic growth.</dc:description>
	<dc:publisher xml:lang="en">Program Magister Ilmu Ekonomi  Pascasarjana Universitas Jambi</dc:publisher>
	<dc:date>2022-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JES/article/view/17238</dc:identifier>
	<dc:identifier>10.22437/ppd.v10i4.17238</dc:identifier>
	<dc:source xml:lang="en">Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol. 10 No. 4 (2022): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; 251 - 270</dc:source>
	<dc:source>2355-8520</dc:source>
	<dc:source>2338-4603</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JES/article/view/17238/15020</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Musnaini Musnaini, Lilis Suryani, Asrini Asrini, Ida Ketut Mudhita</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>