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Innovation model for MSMEs recovery business strategy: Lessons from tourism area during the COVID-19 pandemic

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah · Vol. 10 No. 3 (2022) · hlm. 189–198

DOI
10.22437/ppd.v10i3.18136
ISSN
2355-8520, 2338-4603
Terbit
2022-08-31
Penerbit
Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study aims to analyze the performance of MSMEs in tourist areas in Jambi Province by integrating innovation models and recovery strategies during the COVID-19 pandemic. The research was conducted in several main tourist areas in Jambi Province. The population in this study were all MSME entrepreneurs in the selected tourist area, with a sample of 151 entrepreneurs. The data is sourced from interviews (questionnaire-based) with MSME entrepreneurs and in-depth interviews with MSME entrepreneurs, the Jambi Provincial Tourism Office, and the Jambi Province Industry and Trade Office. The data were analyzed with the SEM-PLS analysis tool. The analysis found that competitive strategy and innovation positively affected the productivity of MSMEs. Likewise, productivity has a positive effect on the performance of MSMEs. Furthermore, there are three main strategies to recover the MSME business: digitizing business, controlling and assessing supply chains, and utilizing business assistance from the government.

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  • Universitas Jambi
  • Universitas Alma Ata
  • State University of Semarang
  • Kementerian Pariwisata
  • Afiliasi tidak diketahui
  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Tona Aurora LubisUniversitas Jambi8
Muhammad Haris SaputraUniversitas Jambi8
Sry RositaUniversitas Jambi3
Dian Mala Fithriani AiraUniversitas Jambi2
Dwi KurniawanUniversitas Jambi1
Ningsi TrilianahUniversitas Jambi1
Dahmiri DahmiriUniversitas Jambi1
Husni HasbullahUniversitas Jambi1
Rohman WillianUniversitas Jambi1
Firmansyah FirmansyahUniversitas Jambi1
Novita SariUniversitas Jambi1
Maryati NingsihUniversitas Jambi1
Sylvia Kartika DhamayantiUniversitas Jambi1
Shofia AminUniversitas Jambi1
SumarniAfiliasi tidak diketahui1
RAJA SARAH FATRICIAAfiliasi tidak diketahui1
Edward EdwardUniversitas Jambi1
Raja Sarah FatriciaAfiliasi tidak diketahui1
Sumarni SumarniUniversitas Alma Ata1
Rendi Aditya AlfanzaUniversitas Jambi1
Mugi RahayuState University of Semarang1
Idham KhalikUniversitas Jambi1
Sigit IndrawijayaUniversitas Jambi1
Almuluk Fajar ZuhriUniversitas Jambi1
Ade OctaviaUniversitas Jambi1
Jul Kono SihombingUniversitas Jambi1
Nur HasanahUniversitas Jambi1
Putri Amelia WiratamaUniversitas Jambi1
Besse WediawatiUniversitas Jambi1
Andika Dwi LarecsaAfiliasi tidak diketahui1
Rachmawati Annisaa RamadhaniAfiliasi tidak diketahui1
Muhammad SafriUniversitas Jambi1
Asih Retno PungkiUniversitas Jambi1
Nur Izatil HasanahKementerian Pariwisata1
Sylvia Kartika Wulan BhayangkariUniversitas Jambi1
Agus SolikhinUniversitas Jambi1
Melsa SrikandiUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JES/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Innovation model for MSMEs recovery business strategy: Lessons from tourism area during the COVID-19 pandemic</dc:title>
	<dc:creator xml:lang="en">Fitriaty, Fitriaty</dc:creator>
	<dc:creator xml:lang="en">Elliyana, Dessy</dc:creator>
	<dc:creator xml:lang="en">Widiastuti, Fitri</dc:creator>
	<dc:subject xml:lang="en">COVID-19</dc:subject>
	<dc:subject xml:lang="en">Innovation model</dc:subject>
	<dc:subject xml:lang="en">MSME</dc:subject>
	<dc:subject xml:lang="en">Recovery business strategy</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze the performance of MSMEs in tourist areas in Jambi Province by integrating innovation models and recovery strategies during the COVID-19 pandemic. The research was conducted in several main tourist areas in Jambi Province. The population in this study were all MSME entrepreneurs in the selected tourist area, with a sample of 151 entrepreneurs. The data is sourced from interviews (questionnaire-based) with MSME entrepreneurs and in-depth interviews with MSME entrepreneurs, the Jambi Provincial Tourism Office, and the Jambi Province Industry and Trade Office. The data were analyzed with the SEM-PLS analysis tool. The analysis found that competitive strategy and innovation positively affected the productivity of MSMEs. Likewise, productivity has a positive effect on the performance of MSMEs. Furthermore, there are three main strategies to recover the MSME business: digitizing business, controlling and assessing supply chains, and utilizing business assistance from the government.</dc:description>
	<dc:publisher xml:lang="en">Program Magister Ilmu Ekonomi  Pascasarjana Universitas Jambi</dc:publisher>
	<dc:date>2022-08-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JES/article/view/18136</dc:identifier>
	<dc:identifier>10.22437/ppd.v10i3.18136</dc:identifier>
	<dc:source xml:lang="en">Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol. 10 No. 3 (2022): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; 189 - 198</dc:source>
	<dc:source>2355-8520</dc:source>
	<dc:source>2338-4603</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JES/article/view/18136/14186</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Fitriaty Fitriaty, Dessy Elliyana, Fitri Widiastuti</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>