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Political positioning and local issue salience in the digital age: Evidence from regional elections in an archipelagic province

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah · Vol. 13 No. 2 (2025) · hlm. 144–159

DOI
10.22437/ppd.v13i2.43182
ISSN
2355-8520, 2338-4603
Terbit
2025-06-28
Penerbit
Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study analyses the influence of political positioning on voter preferences, with local political issues functioning as a mediating variable within the framework of digital political marketing. Using a quantitative explanatory survey design, data were collected from 349 eligible voters in the Riau Archipelago Province and examined using Partial Least Squares Structural Equation Modeling (SEM–PLS) via WarpPLS 8.0. The results show that political positioning significantly affects voter preferences and that the salience of local political issues partially mediates this relationship. These findings highlight that positioning strategies are more effective when aligned with context-specific issues in geographically fragmented regions, thereby strengthening both emotional and cognitive voter evaluations. Theoretically, the study advances digital political marketing and issue-based voting frameworks, and, practically, offers guidance for designing contextually relevant political narratives in archipelagic settings.

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  • Hasanuddin University
  • Universitas Halu Oleo
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Sigit IndrawijayaAfiliasi tidak diketahui11
Husni HasbullahAfiliasi tidak diketahui8
Syahmardi YacobAfiliasi tidak diketahui8
Dwi KurniawanAfiliasi tidak diketahui7
Sylvia Kartika Wulan BhayangkariAfiliasi tidak diketahui7
Novita SariAfiliasi tidak diketahui5
Dian Mala Fithriani AiraAfiliasi tidak diketahui5
Sumarni SumarniHasanuddin University5
Ade OctaviaAfiliasi tidak diketahui5
Zulfina AdrianiAfiliasi tidak diketahui4
Edward EdwardAfiliasi tidak diketahui4
Idham KhalikAfiliasi tidak diketahui4
Fitri WidiastutiAfiliasi tidak diketahui4
Ade TitinifitaAfiliasi tidak diketahui3
Andang FazriAfiliasi tidak diketahui3
Zamzami ZamzamiAfiliasi tidak diketahui3
Musnaini MusnainiAfiliasi tidak diketahui3
Shofia AminAfiliasi tidak diketahui2
Yayuk SriayudhaAfiliasi tidak diketahui2
Rista Aldilla SyafriAfiliasi tidak diketahui2
Rizky Azika RamadhanAfiliasi tidak diketahui2
Feny TialonawarmiAfiliasi tidak diketahui2
Novita EkasariAfiliasi tidak diketahui2
Auliza OktariAfiliasi tidak diketahui2
Indra JayaAfiliasi tidak diketahui2
Tona Aurora LubisAfiliasi tidak diketahui2
Wahyu Juari SetiawanAfiliasi tidak diketahui1
Idham Khalik Idham KhalikAfiliasi tidak diketahui1
Husni Hasbullah Husni HasbullahAfiliasi tidak diketahui1
Ratih KusumastutiAfiliasi tidak diketahui1
Rohman WillianAfiliasi tidak diketahui1
Panggita WijayaAfiliasi tidak diketahui1
Elis KartikaAfiliasi tidak diketahui1
Made Deviani DuajaAfiliasi tidak diketahui1
Muhammad AminUniversitas Halu Oleo1
Steven KurniawanAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JES/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Political positioning and local issue salience in the digital age: Evidence from regional elections in an archipelagic province</dc:title>
	<dc:creator xml:lang="en"> Fadli, Kasirul</dc:creator>
	<dc:creator xml:lang="en">Johannes, Johannes</dc:creator>
	<dc:creator xml:lang="en">Rosita, Sry</dc:creator>
	<dc:creator xml:lang="en">Dahmiri, Dahmiri</dc:creator>
	<dc:subject xml:lang="en">Archipelagic region</dc:subject>
	<dc:subject xml:lang="en">Digital political marketing</dc:subject>
	<dc:subject xml:lang="en">Local political issues</dc:subject>
	<dc:subject xml:lang="en">Positioning</dc:subject>
	<dc:subject xml:lang="en">Voter preferences</dc:subject>
	<dc:description xml:lang="en">This study analyses the influence of political positioning on voter preferences, with local political issues functioning as a mediating variable within the framework of digital political marketing. Using a quantitative explanatory survey design, data were collected from 349 eligible voters in the Riau Archipelago Province and examined using Partial Least Squares Structural Equation Modeling (SEM–PLS) via WarpPLS 8.0. The results show that political positioning significantly affects voter preferences and that the salience of local political issues partially mediates this relationship. These findings highlight that positioning strategies are more effective when aligned with context-specific issues in geographically fragmented regions, thereby strengthening both emotional and cognitive voter evaluations. Theoretically, the study advances digital political marketing and issue-based voting frameworks, and, practically, offers guidance for designing contextually relevant political narratives in archipelagic settings.</dc:description>
	<dc:publisher xml:lang="en">Program Magister Ilmu Ekonomi  Pascasarjana Universitas Jambi</dc:publisher>
	<dc:date>2025-06-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JES/article/view/43182</dc:identifier>
	<dc:identifier>10.22437/ppd.v13i2.43182</dc:identifier>
	<dc:source xml:lang="en">Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol. 13 No. 2 (2025): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; 144-159</dc:source>
	<dc:source>2355-8520</dc:source>
	<dc:source>2338-4603</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JES/article/view/43182/22511</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Kasirul  Fadli, Johannes Johannes, Sry Rosita, Dahmiri Dahmiri</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>