FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN BRANDING SEKOLAH DALAM MENINGKATKAN MINAT PENDAFTARAN SISWA (STUDI KASUS DI SMA NEGERI 6 KOTA JAMBI

Padliyan, Reka; Pratiwi, Ngisti; Fitri, Vidia; Rifki, Ahmad

doi:10.22437/jeec.v3i2.39145

Jurnal

FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN BRANDING SEKOLAH DALAM MENINGKATKAN MINAT PENDAFTARAN SISWA (STUDI KASUS DI SMA NEGERI 6 KOTA JAMBI

Journal of Economic Education · Vol. 3 No. 2 (2024) · hlm. 37–42

DOI: 10.22437/jeec.v3i2.39145
ISSN: 2964-559X
Terbit: 2024-12-19
Penerbit: Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi
Bahasa: en

Abstrak

This study analyzes the impact of branding strategies on student enrollment interest at SMA Negeri 6 Kota Jambi. Using a qualitative approach, data were collected through interviews, observations, and document studies from the school principal, vice principals, and students. The results show that the school's branding as a "sports school" plays a significant role in attracting students, especially those with talents in sports. Factors such as comprehensive sports facilities, academic flexibility, and non-academic achievement- based admission pathways contribute to students' decision to enroll. This research provides insights into effective branding strategies for building a school’s image amid educational competition.

Kata kunci

Jaringan kolaborasi para penulis

8 penulis · 16 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

Universitas Jambi
Afiliasi tidak diketahui

Organisasi berbeda
Organisasi sama
Afiliasi tidak diketahui
Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel

Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Dwi Khoirunnisaa Ramadhani	Universitas Jambi	1
Devi Reza	Universitas Jambi	1
Khairun Nisa	Universitas Jambi	1
Nurul Mahfuzdhoh	Universitas Jambi	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JEec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN BRANDING SEKOLAH DALAM MENINGKATKAN MINAT PENDAFTARAN SISWA (STUDI KASUS DI SMA NEGERI 6 KOTA JAMBI</dc:title>
	<dc:creator xml:lang="en">Padliyan, Reka</dc:creator>
	<dc:creator xml:lang="en">Pratiwi, Ngisti</dc:creator>
	<dc:creator xml:lang="en">Fitri, Vidia</dc:creator>
	<dc:creator xml:lang="en">Rifki, Ahmad</dc:creator>
	<dc:subject xml:lang="en">branding strategy</dc:subject>
	<dc:subject xml:lang="en">student enrollment</dc:subject>
	<dc:subject xml:lang="en">sports school</dc:subject>
	<dc:subject xml:lang="en">school image</dc:subject>
	<dc:subject xml:lang="en">non- academic achievement</dc:subject>
	<dc:description xml:lang="en">This study analyzes the impact of branding strategies on student enrollment interest at SMA Negeri 6 Kota Jambi. Using a qualitative approach, data were collected through interviews, observations, and document studies from the school principal, vice principals, and students. The results show that the school's branding as a "sports school" plays a significant role in attracting students, especially those with talents in sports. Factors such as comprehensive sports facilities, academic flexibility, and non-academic achievement- based admission pathways contribute to students' decision to enroll. This research provides insights into effective branding strategies for building a school’s image amid educational competition.</dc:description>
	<dc:publisher xml:lang="en">Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi</dc:publisher>
	<dc:date>2024-12-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JEec/article/view/39145</dc:identifier>
	<dc:identifier>10.22437/jeec.v3i2.39145</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 3 No. 2 (2024): November; 37-42</dc:source>
	<dc:source xml:lang="id">Jurnal Pendidikan Ekonomi; Vol 3 No 2 (2024): November; 37-42</dc:source>
	<dc:source>2964-559X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JEec/article/view/39145/19599</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Journal of Economic Education</dc:rights>
</oai_dc:dc>