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Development of Nata de Coco Product Marketing Strategy through Digital Marketing Pocket Book for Women Farmers Group in Pekik Nyaring Village

Jurnal Karya Abdi Masyarakat · Vol. 10 No. 1 (2026) · hlm. 1–10

DOI
10.22437/hqxyc578
ISSN
2580-2178, 2580-1120
Terbit
2026-04-18
Penerbit
LPPM Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Pekik Nyaring Village is a village with abundant agricultural potential, especially coconut cultivation and agro-industry. In this village, the Women Farmers Group (KWT) plays a significant role in supporting the household economy through the production of coconut-based processed products, one of which is Nata de Coco. However, the resulting production faces challenges, namely limited marketing strategies. This community service aims to provide an understanding of digital marketing to the KWT. ​​The methods used in this activity are counseling and discussions targeting the women farmers group of Pekik Nyaring village. The digital marketing counseling activity for nata de coco products in the KWT of Pekik Nyaring village has had a positive impact, this condition is reflected in the enthusiasm of the KWT participants in implementing the activity. In addition, the results of the evaluation related to the understanding of the counseling material showed a 28% increase in knowledge and the KWT was able to create a digital platform as a digital marketing platform. This condition can be the foundation for the success of community service activities. Similar activities should continue to be carried out sustainably with several methods such as live demonstrations and mentoring. This is done to ensure sustainable change

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JKAM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Development of Nata de Coco Product Marketing Strategy through Digital Marketing Pocket Book for Women Farmers Group in Pekik Nyaring Village</dc:title>
	<dc:creator xml:lang="en">Serawai, Bembi Akbar</dc:creator>
	<dc:creator xml:lang="en">Fitri, Melani Anisa</dc:creator>
	<dc:creator xml:lang="en">Widiono, Septri</dc:creator>
	<dc:creator xml:lang="en">Azmi, Alia</dc:creator>
	<dc:creator xml:lang="en">Zubedi, Faradiba F</dc:creator>
	<dc:subject xml:lang="en">Agro-industry Development</dc:subject>
	<dc:subject xml:lang="en">Community Service</dc:subject>
	<dc:subject xml:lang="en">Marketing Strategy</dc:subject>
	<dc:subject xml:lang="en">Nata de Coco</dc:subject>
	<dc:subject xml:lang="en">Women Farmers Group</dc:subject>
	<dc:description xml:lang="en">Pekik Nyaring Village is a village with abundant agricultural potential, especially coconut cultivation and agro-industry. In this village, the Women Farmers Group (KWT) plays a significant role in supporting the household economy through the production of coconut-based processed products, one of which is Nata de Coco. However, the resulting production faces challenges, namely limited marketing strategies. This community service aims to provide an understanding of digital marketing to the KWT. ​​The methods used in this activity are counseling and discussions targeting the women farmers group of Pekik Nyaring village. The digital marketing counseling activity for nata de coco products in the KWT of Pekik Nyaring village has had a positive impact, this condition is reflected in the enthusiasm of the KWT participants in implementing the activity. In addition, the results of the evaluation related to the understanding of the counseling material showed a 28% increase in knowledge and the KWT was able to create a digital platform as a digital marketing platform. This condition can be the foundation for the success of community service activities. Similar activities should continue to be carried out sustainably with several methods such as live demonstrations and mentoring. This is done to ensure sustainable change</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2026-04-18</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JKAM/article/view/53410</dc:identifier>
	<dc:identifier>10.22437/hqxyc578</dc:identifier>
	<dc:source xml:lang="en">Jurnal Karya Abdi Masyarakat; Vol. 10 No. 1 (2026): Jurnal Karya Abdi Masyarakat; 1-10</dc:source>
	<dc:source>2580-2178</dc:source>
	<dc:source>2580-1120</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JKAM/article/view/53410/25710</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Bembi Akbar Serawai, Melani Anisa Fitri, Septri Widiono, Alia Azmi, Faradiba F Zubedi</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>