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PENGEMBANGAN VIDEO IKLAN DI MEDIA SOSIAL UNTUK MENINGKATKAN PANGSA PASAR IKM DI KECAMATAN PELAYANGAN

Jurnal Pengabdian Masyarakat Pinang Masak · Vol. 1 No. 2 (2020) · hlm. 1–10

DOI
10.22437/jpm.v1i2.11045
ISSN
2747-0458
Terbit
2020-12-26
Penerbit
Fakultas Sains dan Teknologi, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

Pelayangan sub-district is a sub-district in Jambi City where the average income of the population is obtained from small and medium industries (IKM). The product produced is one of the typical products of the Jambi region, including crackers, batik, food, and others. Product marketing that has been carried out so far is still fixated using conventional methods. This is due to the limited knowledge of IKM managers in the Pelayangan District area in utilizing information technology to support the marketing process for the products they produce. With the use of social media and the development of video advertisements on social media, it is possible to expand market share and the resulting product sales transactions. For this reason, in order to expand market share, a community service program for the application of science and technology is carried out. Where in this service program, the development and implementation of assistance in the use of promotional media will be carried out in the form of product videos that are advertised premium on social media in order to expand market share in product sales to small and medium industries (IKM) in Pelayangan Kota District. Assistance activities will be carried out in 3 activity sessions located in Pelayangan District, namely 1 session of delivering material, ideas and ideas about product marketing through advertising services on social media and 2 sessions of making, implementing and mentoring the use of the media. The output resulting from this community service activity is an increase in community understanding and skills about promotion using social media and IKM product videos that are promoted through advertising services on social media

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  • Universitas Jambi
  • National Research and Innovation Agency
  • Universitas Gadjah Mada
  • IPB University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dawam SuprayogiUniversitas Jambi8
Ulfa KhairaUniversitas Jambi7
Reni AryaniUniversitas Jambi5
Indra WeniUniversitas Jambi5
Daniel ArsaUniversitas Jambi5
Dewi LestariNational Research and Innovation Agency4
Novita Wulan SariUniversitas Jambi4
Yoza FendrianiUniversitas Jambi3
Muhammad Ficky AfriantoUniversitas Jambi3
Mardian PeslinofUniversitas Jambi3
Rizqa Raaiqa BintanaUniversitas Jambi3
Zainil AbidinUniversitas Jambi3
Jefri MarzalUniversitas Jambi3
Novita SariUniversitas Jambi2
Sigit IndrawijayaUniversitas Jambi2
Yosi Riduas HaisUniversitas Jambi2
Muksin AlfalahUniversitas Jambi2
Norman SyariefUniversitas Jambi2
Tedjo SukmonoUniversitas Jambi2
Tia WulandariUniversitas Jambi2
Notasonda Soni PutraUniversitas Jambi1
Azhari SnUniversitas Gadjah Mada1
Tesa Ananda PutriUniversitas Jambi1
Mutia Fadhila PutriAfiliasi tidak diketahui1
Lucky Enggraini FitriAfiliasi tidak diketahui1
Sylvia Kartika Wulan BhayangkariUniversitas Jambi1
Dedy SetiawanUniversitas Jambi1
Rista Mutia AnggrainiUniversitas Jambi1
Mutia Fadhila PutriUniversitas Jambi1
Teguh SumarsonoIPB University1
Sugih SuhartiniUniversitas Jambi1
Dwi Agus KurniawanUniversitas Jambi1
Yenny YuniartiUniversitas Jambi1
SahrialAfiliasi tidak diketahui1
Mohamad IlhamiUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JPM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">PENGEMBANGAN VIDEO IKLAN DI MEDIA SOSIAL  UNTUK MENINGKATKAN PANGSA PASAR IKM  DI KECAMATAN PELAYANGAN</dc:title>
	<dc:creator xml:lang="en">Utomo, Pradita Eko Prasetyo</dc:creator>
	<dc:creator xml:lang="en">Suratno, Tri</dc:creator>
	<dc:creator xml:lang="en">Mauladi, Mauladi</dc:creator>
	<dc:creator xml:lang="en">Saputra, Edi</dc:creator>
	<dc:creator xml:lang="en">Hutabarat, Benedika Ferdian </dc:creator>
	<dc:subject xml:lang="en">IKM</dc:subject>
	<dc:subject xml:lang="en">e-commerce</dc:subject>
	<dc:subject xml:lang="en">batik</dc:subject>
	<dc:subject xml:lang="en">Iklan</dc:subject>
	<dc:subject xml:lang="en">Video</dc:subject>
	<dc:subject xml:lang="en">Product Marketing</dc:subject>
	<dc:description xml:lang="en">Pelayangan sub-district is a sub-district in Jambi City where the average income of the population is obtained from small and medium industries (IKM). The product produced is one of the typical products of the Jambi region, including crackers, batik, food, and others. Product marketing that has been carried out so far is still fixated using conventional methods. This is due to the limited knowledge of IKM managers in the Pelayangan District area in utilizing information technology to support the marketing process for the products they produce. With the use of social media and the development of video advertisements on social media, it is possible to expand market share and the resulting product sales transactions. For this reason, in order to expand market share, a community service program for the application of science and technology is carried out. Where in this service program, the development and implementation of assistance in the use of promotional media will be carried out in the form of product videos that are advertised premium on social media in order to expand market share in product sales to small and medium industries (IKM) in Pelayangan Kota District. Assistance activities will be carried out in 3 activity sessions located in Pelayangan District, namely 1 session of delivering material, ideas and ideas about product marketing through advertising services on social media and 2 sessions of making, implementing and mentoring the use of the media. The output resulting from this community service activity is an increase in community understanding and skills about promotion using social media and IKM product videos that are promoted through advertising services on social media</dc:description>
	<dc:publisher xml:lang="en">Fakultas Sains dan Teknologi, Universitas Jambi</dc:publisher>
	<dc:date>2020-12-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:identifier>https://online-journal.unja.ac.id/JPM/article/view/11045</dc:identifier>
	<dc:identifier>10.22437/jpm.v1i2.11045</dc:identifier>
	<dc:source xml:lang="en">Jurnal Pengabdian Masyarakat Pinang Masak; Vol. 1 No. 2 (2020): Desember 2020; 1-10</dc:source>
	<dc:source>2747-0458</dc:source>
	<dc:language>en</dc:language>
	<dc:rights xml:lang="en">Copyright (c) 2020 Pradita Eko Prasetyo Utomo, Tri Suratno, Mauladi Mauladi, Edi Saputra, Benedika Ferdian  Hutabarat</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>