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IMPLEMENTASI SISTEM INFORMASI WISATA ALAM DANAU TANGKAS SEBAGAI STRATEGI PENGUATAN PROMOSI PARIWISATA DI DESA LABORATORIUM TERPADU TANJUNG LANJUT KECAMATAN SEKERNAN MUARO JAMBI

Jurnal Pengabdian Masyarakat Pinang Masak · Vol. 6 No. 2 (2025) · hlm. 80–92

DOI
10.22437/jpm.v6i2.41928
ISSN
2747-0458
Terbit
2025-12-30
Penerbit
Fakultas Sains dan Teknologi, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Pelayangan sub-district is a sub-district in Jambi City where the average income of the population is obtained from small and medium industries (IKM). The product produced is one of the typical products of the Jambi region, including crackers, batik, food, and others. Product marketing that has been carried out so far is still fixated using conventional methods. This is due to the limited knowledge of IKM managers in the Pelayangan District area in utilizing information technology to support the marketing process for the products they produce. With the use of social media and the development of video advertisements on social media, it is possible to expand market share and the resulting product sales transactions. For this reason, in order to expand market share, a community service program for the application of science and technology is carried out. Where in this service program, the development and implementation of assistance in the use of promotional media will be carried out in the form of product videos that are advertised premium on social media in order to expand market share in product sales to small and medium industries (IKM) in Pelayangan Kota District. Assistance activities will be carried out in 3 activity sessions located in Pelayangan District, namely 1 session of delivering material, ideas and ideas about product marketing through advertising services on social media and 2 sessions of making, implementing and mentoring the use of the media. The output resulting from this community service activity is an increase in community understanding and skills about promotion using social media and IKM product videos that are promoted through advertising services on social media.

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  • Universitas Jambi
  • National Research and Innovation Agency
  • Universitas Gadjah Mada
  • Universitas Islam Negeri Ar-Raniry
  • Institut Agama Islam Negeri Bone
  • Afiliasi tidak diketahui
  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Dahmiri DahmiriUniversitas Jambi5
Benedika Ferdian HutabaratUniversitas Jambi5
Tri SuratnoUniversitas Jambi5
Edi SaputraUniversitas Jambi5
Rizqa Raaiqa BintanaUniversitas Jambi4
Ade AdriadiUniversitas Jambi3
Ulfa KhairaUniversitas Jambi3
Nurida IsnaeniUniversitas Jambi3
Daniel ArsaUniversitas Jambi3
Novita Wulan SariUniversitas Jambi3
Indra WeniUniversitas Jambi2
Reni AryaniUniversitas Jambi2
Dewi LestariNational Research and Innovation Agency2
Dwi KurniawanUniversitas Jambi2
Lucky Enggraini FitriAfiliasi tidak diketahui2
Azhari SnUniversitas Gadjah Mada1
Muksin AlfalahUniversitas Jambi1
Randi AditiyaUniversitas Jambi1
Yohana MeitrianiUniversitas Jambi1
Rasmita Berliana SaragihUniversitas Jambi1
Antra AngelitaUniversitas Jambi1
Nabila Asri HanumUniversitas Jambi1
Octory Fillia RamadhonaAfiliasi tidak diketahui1
Apriana Br HombingUniversitas Jambi1
Hardiansyah ‎HardiansyahUniversitas Islam Negeri Ar-Raniry1
Rasyono RasyonoUniversitas Jambi1
Excel Lee RivaldoUniversitas Jambi1
Atri WidowatiUniversitas Jambi1
Novri AnandaUniversitas Jambi1
Candra MustikaUniversitas Jambi1
Zamzami ZamzamiUniversitas Jambi1
Ridhwan RidhwanInstitut Agama Islam Negeri Bone1
Sylvia Kartika Wulan BhayangkariUniversitas Jambi1
Dedy SetiawanUniversitas Jambi1
Johannes JohannesUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JPM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">IMPLEMENTASI SISTEM INFORMASI WISATA ALAM DANAU TANGKAS SEBAGAI STRATEGI PENGUATAN PROMOSI  PARIWISATA DI DESA LABORATORIUM TERPADU  TANJUNG LANJUT KECAMATAN SEKERNAN  MUARO JAMBI</dc:title>
	<dc:creator xml:lang="en">Indrawijaya, Sigit </dc:creator>
	<dc:creator xml:lang="en">Sari, Novita</dc:creator>
	<dc:creator xml:lang="en">Suprayogi, Dawam</dc:creator>
	<dc:creator xml:lang="en">Suhartini, Sugih</dc:creator>
	<dc:creator xml:lang="en">Utomo, Pradita Eko Prasetyo</dc:creator>
	<dc:subject xml:lang="en">batik, e-commerce, IKM, iklan, product marketing</dc:subject>
	<dc:description xml:lang="en">Pelayangan sub-district is a sub-district in Jambi City where the average income of the population is obtained from small and medium industries (IKM). The product produced is one of the typical products of the Jambi region, including crackers, batik, food, and others. Product marketing that has been carried out so far is still fixated using conventional methods. This is due to the limited knowledge of IKM managers in the Pelayangan District area in utilizing information technology to support the marketing process for the products they produce. With the use of social media and the development of video advertisements on social media, it is possible to expand market share and the resulting product sales transactions. For this reason, in order to expand market share, a community service program for the application of science and technology is carried out. Where in this service program, the development and implementation of assistance in the use of promotional media will be carried out in the form of product videos that are advertised premium on social media in order to expand market share in product sales to small and medium industries (IKM) in Pelayangan Kota District. Assistance activities will be carried out in 3 activity sessions located in Pelayangan District, namely 1 session of delivering material, ideas and ideas about product marketing through advertising services on social media and 2 sessions of making, implementing and mentoring the use of the media. The output resulting from this community service activity is an increase in community understanding and skills about promotion using social media and IKM product videos that are promoted through advertising services on social media.</dc:description>
	<dc:publisher xml:lang="en">Fakultas Sains dan Teknologi, Universitas Jambi</dc:publisher>
	<dc:date>2025-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JPM/article/view/41928</dc:identifier>
	<dc:identifier>10.22437/jpm.v6i2.41928</dc:identifier>
	<dc:source xml:lang="en">Jurnal Pengabdian Masyarakat Pinang Masak; Vol. 6 No. 2 (2025): Vol 6 No 2 (2025) Desember 2025; 80-92</dc:source>
	<dc:source>2747-0458</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JPM/article/view/41928/23034</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Sigit  Indrawijaya, Novita Sari, Dawam Suprayogi, Sugih Suhartini, Pradita Eko Prasetyo Utomo</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>