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Analysis of Influencing Factors and Strategies to Increase MSME Income in Muara Bulian District

Jurnal Sains Sosio Humaniora · Vol. 10 No. 1 (2026) · hlm. 398–409

DOI
10.22437/jssh.v10i1.57089
ISSN
2580-2305, 2580-1244
Terbit
2026-06-22
Penerbit
LPPM Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development, including in Muara Bulian District, Batang Hari Regency. This study aims to analyze the socioeconomic conditions of MSME actors, identify factors that influence income, and formulate strategies to increase income. The research uses a quantitative descriptive approach and verification method. Data were collected through questionnaires distributed to 96 respondents selected using the Slovin formula. Data analysis techniques used include descriptive analysis, multiple linear regression, and SWOT analysis. The results showed that the socioeconomic conditions of MSME actors are dominated by productive age groups (30–49 years old), with the majority having higher education (Bachelor’s degree). Simultaneously and partially, variables of business capital, education level, number of family members, and labor have a positive and significant effect on income. Business capital is the most dominant influencing factor with a beta value of 0.533. Based on SWOT analysis, the position of MSMEs is in Quadrant I, which supports an aggressive strategy. The recommended strategies include increasing production capacity, optimizing digital marketing, and strengthening partnerships with government and financial institutions.

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  • Universitas Jambi
  • IPB University
  • Sriwijaya University
  • Universitas Batanghari
  • Sunan Gunung Djati State Islamic University Bandung
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Tona Aurora LubisUniversitas Jambi4
Arman DelisUniversitas Jambi2
M. Syurya HidayatUniversitas Jambi2
Emilia EmiliaUniversitas Jambi2
Sugeng TrirahmadiUniversitas Jambi2
Amril AmrilUniversitas Jambi1
Hurriyah HuriyahUniversitas Jambi1
Erni AchmadUniversitas Jambi1
Fadly Elwa PUniversitas Jambi1
Hardiani HardianiUniversitas Jambi1
Aulia TasmanUniversitas Jambi1
Bambang PrasetyaIPB University1
Halia Butra AiniSriwijaya University1
Lidya AnggraeniUniversitas Jambi1
Haryadi HaryadiUniversitas Jambi1
Syaparuddin SyaparuddinUniversitas Jambi1
Marina ZahariUniversitas Batanghari1
Ahmad Nur Budi UtamaUniversitas Jambi1
Asep MachpuddinUniversitas Jambi1
Sutan Adil HendraUniversitas Jambi1
Efi HerawatiUniversitas Jambi1
Iskandar IskandarSunan Gunung Djati State Islamic University Bandung1
Asep MachpudinUniversitas Jambi1
Femas YuandaAfiliasi tidak diketahui1
Kristober SitompulAfiliasi tidak diketahui1
Zulpiani SamsirAfiliasi tidak diketahui1
Siti RaudaAfiliasi tidak diketahui1
ZubaidahAfiliasi tidak diketahui1
Aulia SanovaUniversitas Jambi1
Nova SusantiAfiliasi tidak diketahui1
Tiara SandariAfiliasi tidak diketahui1
Alrizal AlrizalAfiliasi tidak diketahui1
Muswita MuswitaAfiliasi tidak diketahui1
Agus SyarifAfiliasi tidak diketahui1
Liza AzizahUniversitas Jambi1
Dearmi ArtisUniversitas Jambi1
Habibullah HabibullahUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JSSH/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Analysis of Influencing Factors and Strategies to Increase MSME Income in Muara Bulian District</dc:title>
	<dc:creator xml:lang="en">Aprilya, Agnes Monica</dc:creator>
	<dc:creator xml:lang="en">Tan, Syamsurijal</dc:creator>
	<dc:creator xml:lang="en">Syuhada, Siti</dc:creator>
	<dc:subject xml:lang="en">MSME Income</dc:subject>
	<dc:subject xml:lang="en">Business Capital</dc:subject>
	<dc:subject xml:lang="en">Education Level</dc:subject>
	<dc:subject xml:lang="en">Labor</dc:subject>
	<dc:subject xml:lang="en">SWOT Analysis</dc:subject>
	<dc:description xml:lang="en">Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development, including in Muara Bulian District, Batang Hari Regency. This study aims to analyze the socioeconomic conditions of MSME actors, identify factors that influence income, and formulate strategies to increase income. The research uses a quantitative descriptive approach and verification method. Data were collected through questionnaires distributed to 96 respondents selected using the Slovin formula. Data analysis techniques used include descriptive analysis, multiple linear regression, and SWOT analysis. The results showed that the socioeconomic conditions of MSME actors are dominated by productive age groups (30–49 years old), with the majority having higher education (Bachelor’s degree). Simultaneously and partially, variables of business capital, education level, number of family members, and labor have a positive and significant effect on income. Business capital is the most dominant influencing factor with a beta value of 0.533. Based on SWOT analysis, the position of MSMEs is in Quadrant I, which supports an aggressive strategy. The recommended strategies include increasing production capacity, optimizing digital marketing, and strengthening partnerships with government and financial institutions.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2026-06-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JSSH/article/view/57089</dc:identifier>
	<dc:identifier>10.22437/jssh.v10i1.57089</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sains Sosio Humaniora; Vol. 10 No. 1 (2026): Volume 10, Nomor 1 January - June 2026; 398 - 409</dc:source>
	<dc:source>2580-2305</dc:source>
	<dc:source>2580-1244</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JSSH/article/view/57089/24532</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Agnes Monica Aprilya, Syamsurijal Tan, Siti Syuhada</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>