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Kebijakan kreatif pengembangan UMKM unggulan Kota Jambi

Proceedings Academic Universitas Jambi · Vol. 1 No. 1 (2025) · hlm. 285–291

Terbit
2025-11-07
Penerbit
LPPM Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study aims to identify leading MSMEs and formulate creative policies for their development in Jambi City. The method used is mixed methods, with a simple random sampling technique of 124 MSME units from a population of 46,996 businesses. Data analysis was carried out using the Simple Additive Weighting (SAW) method to determine the ranking of leading MSMEs and SAW-PLUS to formulate policies. The results of the study indicate that MSMEs in the Information Technology sector are the first priority (value 0.887), followed by the Creative Industry (value 0.783), and Automotive (value 0.633). Based on these findings, three strategic policies were formulated, namely: (1) strengthening digital business incubators and graphic design training and digital content for MSMEs in Information Technology; (2) transfer of product innovation technology and strengthening digital-based branding for MSMEs in the Creative Industry; and (3) development of modern workshops, electric motor innovation, and strengthening partnerships with automotive vocational schools. The study's conclusions recommend a policy focus on strengthening digital business incubators, digitizing product innovation, and strengthening strategic partnerships to drive regional economic growth in Jambi City.

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Ade OctaviaAfiliasi tidak diketahui4
Erida EridaAfiliasi tidak diketahui2
Heriberta HeribertaAfiliasi tidak diketahui2
Yayuk SriayudhaAfiliasi tidak diketahui2
Firmansyah FirmansyahHasanuddin University2
Sesraria YuvandaAfiliasi tidak diketahui2
JUNAIDI JUNAIDIAfiliasi tidak diketahui1
Amri AmirAfiliasi tidak diketahui1
Haryadi HaryadiAfiliasi tidak diketahui1
Eristian WibisonoUniversity of Pecs1
Rendra RendraAfiliasi tidak diketahui1
Fuad MuchlisAfiliasi tidak diketahui1
Jurnia MinatiAfiliasi tidak diketahui1
Ade Perdana SiregarAfiliasi tidak diketahui1
Garry Yuesa RosyidAfiliasi tidak diketahui1
Dearmi ArtisAfiliasi tidak diketahui1
Amril AmrilAfiliasi tidak diketahui1
JohannesAfiliasi tidak diketahui1
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Basilius SgungAfiliasi tidak diketahui1
M Rachmad RAfiliasi tidak diketahui1
Muhammad JakfarAfiliasi tidak diketahui1
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Rica Citra MeisiAfiliasi tidak diketahui1
Hardiani HardianiAfiliasi tidak diketahui1
Anisa Dinda LestariAfiliasi tidak diketahui1
Erni AchmadAfiliasi tidak diketahui1
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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/PROCA/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Kebijakan kreatif pengembangan UMKM unggulan Kota Jambi</dc:title>
	<dc:creator xml:lang="en"> Rachmad, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Zulfanetti, Zulfanetti</dc:creator>
	<dc:creator xml:lang="en">Ihsan, Moh.</dc:creator>
	<dc:subject xml:lang="en">Jambi city</dc:subject>
	<dc:subject xml:lang="en">Leading sector</dc:subject>
	<dc:subject xml:lang="en">MSMEs</dc:subject>
	<dc:subject xml:lang="en">Policy</dc:subject>
	<dc:subject xml:lang="en">SAW-PLUS</dc:subject>
	<dc:description xml:lang="en">This study aims to identify leading MSMEs and formulate creative policies for their development in Jambi City. The method used is mixed methods, with a simple random sampling technique of 124 MSME units from a population of 46,996 businesses. Data analysis was carried out using the Simple Additive Weighting (SAW) method to determine the ranking of leading MSMEs and SAW-PLUS to formulate policies. The results of the study indicate that MSMEs in the Information Technology sector are the first priority (value 0.887), followed by the Creative Industry (value 0.783), and Automotive (value 0.633). Based on these findings, three strategic policies were formulated, namely: (1) strengthening digital business incubators and graphic design training and digital content for MSMEs in Information Technology; (2) transfer of product innovation technology and strengthening digital-based branding for MSMEs in the Creative Industry; and (3) development of modern workshops, electric motor innovation, and strengthening partnerships with automotive vocational schools. The study's conclusions recommend a policy focus on strengthening digital business incubators, digitizing product innovation, and strengthening strategic partnerships to drive regional economic growth in Jambi City.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2025-11-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/PROCA/article/view/49377</dc:identifier>
	<dc:source xml:lang="en">Proceedings Academic Universitas Jambi; Vol. 1 No. 1 (2025): Seminar  Nasional  LPPM  Universitas  Jambi; 285-291</dc:source>
	<dc:source>10.22437/proca.v2i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/PROCA/article/view/49377/22425</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Muhammad  Rachmad, Zulfanetti Zulfanetti, Moh. Ihsan</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>