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Blue Ocean Strategy to Develop School Competitiveness: A Case Study

Indonesian Research Journal in Education |IRJE| · Vol. 8 No. 2 (2024) · hlm. 878–887

DOI
10.22437/irje.v8i2.36712
ISSN
2580-5711
Terbit
2024-12-24
Penerbit
Universitas Jambi, Indonesia
Bahasa
en
Lisensi
creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

The large number of educational units organized by the government or the community has resulted in intense competition in recruiting students. This research aims to implement the Blue Ocean strategy at SMP Pelita YPH Sukabumi to win the competition with other secondary schools in Sukabumi. This qualitative research consists of three stages: SWOT analysis, canvas strategy, and four-action frameworks for developing a Blue Ocean strategy. Furthermore, the results showed that to create a new market for SMP Pelita YNH Sukabumi through a Blue Ocean strategy, SMP Pelita YNH Sukabumi needs to (1) eliminate education costs, (2) increase the quality and quantity of teaching staff, facilities and infrastructures, and promotion, (3) reduce the variety of extracurricular activities and focusing on extracurricular in culinary activities, and (4) creating culinary classes and school business units.

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  • Indonesia University of Education
  • Padjadjaran University
  • State University of Jakarta
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  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Sururi SururiAfiliasi tidak diketahui4
Taufani C. KurniatunAfiliasi tidak diketahui4
Asep SuryanaPadjadjaran University3
Aan KomariahAfiliasi tidak diketahui3
Diding NurdinIndonesia University of Education3
Yayah RahyasihAfiliasi tidak diketahui3
Cepi TriatnaAfiliasi tidak diketahui2
Elin RosalinAfiliasi tidak diketahui2
Siti NurlatifahAfiliasi tidak diketahui2
Suryadi SuryadiAfiliasi tidak diketahui2
Danny MeirawanAfiliasi tidak diketahui2
Aam MuamarAfiliasi tidak diketahui2
Insan ArfaniAfiliasi tidak diketahui1
Firyal Fatin OktavianiState University of Jakarta1
Abu BakarAfiliasi tidak diketahui1
Asep DikdikAfiliasi tidak diketahui1
Taufani Chusnul KurniatunAfiliasi tidak diketahui1
Endang HerawanAfiliasi tidak diketahui1
M. Irvan GunawanAfiliasi tidak diketahui1
Mochammad Devi Cahya RuhimatAfiliasi tidak diketahui1
Rifan ShodikinAfiliasi tidak diketahui1
Rahadyan Surya PradanaAfiliasi tidak diketahui1
KhusyairinAfiliasi tidak diketahui1
Udin Syaefudin SaudAfiliasi tidak diketahui1
SururiAfiliasi tidak diketahui1
WidaningsihAfiliasi tidak diketahui1
Wulan GarnasihAfiliasi tidak diketahui1
Cucun SunaengsihAfiliasi tidak diketahui1
Cicih SutarsihAfiliasi tidak diketahui1
Ryzki WiryawanAfiliasi tidak diketahui1
Yudi KusumahAfiliasi tidak diketahui1
Yoki AriyanaAfiliasi tidak diketahui1
Mukhlis MukhlisAfiliasi tidak diketahui1
Djam’an SatoriAfiliasi tidak diketahui1
Muhammad JohanAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/irje/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Blue Ocean Strategy to Develop School Competitiveness: A Case Study </dc:title>
	<dc:creator xml:lang="en">Octavira, Ira Nadya</dc:creator>
	<dc:creator xml:lang="en">Permana, Johar</dc:creator>
	<dc:creator xml:lang="en">Prihatin, Eka</dc:creator>
	<dc:creator xml:lang="en">Hartini, Nani</dc:creator>
	<dc:creator xml:lang="en">Muamar, M. Rezeki</dc:creator>
	<dc:description xml:lang="en">The large number of educational units organized by the government or the community has resulted in intense competition in recruiting students. This research aims to implement the Blue Ocean strategy at SMP Pelita YPH Sukabumi to win the competition with other secondary schools in Sukabumi. This qualitative research consists of three stages: SWOT analysis, canvas strategy, and four-action frameworks for developing a Blue Ocean strategy. Furthermore, the results showed that to create a new market for SMP Pelita YNH Sukabumi through a Blue Ocean strategy, SMP Pelita YNH Sukabumi needs to (1) eliminate education costs, (2) increase the quality and quantity of teaching staff, facilities and infrastructures, and promotion, (3) reduce the variety of extracurricular activities and focusing on extracurricular in culinary activities, and (4) creating culinary classes and school business units.</dc:description>
	<dc:publisher xml:lang="en">Universitas Jambi, Indonesia</dc:publisher>
	<dc:date>2024-12-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/irje/article/view/36712</dc:identifier>
	<dc:identifier>10.22437/irje.v8i2.36712</dc:identifier>
	<dc:source xml:lang="en">Indonesian Research Journal in Education |IRJE|; Vol. 8 No. 2 (2024): IRJE |Indonesian Research Journal in Education| ; 878-887</dc:source>
	<dc:source>2580-5711</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/irje/article/view/36712/20210</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Indonesian Research Journal in Education |IRJE|</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>