Melola Discovery

← Melola Discovery

Jurnal

THE EFFECTS OF CAR INSURANCE CUSTOMER PERCEPTION TOWARD PUBLIC RELATION AND CUSTOMER LOYALTY

Journal of Business Studies and Management Review · Vol. 1 No. 2 (2018) · hlm. 56–60

DOI
10.22437/jbsmr.v1i2.5351
ISSN
2597-6265, 2597-369X
Terbit
2018-06-29
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en

Abstrak

The purpose of this research is to explain the effect of customer perception on PublicRelationtoward brandimage and to customer loyalty. Research used surveywhere carinsurace customer is the population. Research result showed that range score of public relation perception, brand image, and customer loyalty have good value. According to SEM analysis result shows that the higher the customerpersceptionon public relation causes the higher the brand image. and the higher the brand image causes higher customer loyalty. So, public relation has positive effect to brand image and customer loyalty. Hence, public relation as a marketing tool should be developed internally to craft the more comprehensive marketing strategy to make customer be loyal and winning the competitions.

Jaringan kolaborasi para penulis

5 penulis · 7 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Jambi
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Ade OctaviaUniversitas Jambi1
Yayuk SriayudhaUniversitas Jambi1
Tona Aurora LubisUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">THE EFFECTS OF CAR INSURANCE CUSTOMER PERCEPTION TOWARD PUBLIC RELATION AND   CUSTOMER LOYALTY</dc:title>
	<dc:creator xml:lang="en">SIMATUPANG, JOHANNES</dc:creator>
	<dc:creator xml:lang="en">BUDY, HARRY</dc:creator>
	<dc:description xml:lang="en">The purpose of this research is to explain the effect of customer perception on PublicRelationtoward brandimage and &amp;nbsp;to customer loyalty.&amp;nbsp; Research used surveywhere&amp;nbsp; &amp;nbsp;carinsurace customer is the population. &amp;nbsp;Research result showed that range score of public relation perception, brand image, and customer loyalty&amp;nbsp;&amp;nbsp;&amp;nbsp; have good value.&amp;nbsp; According to SEM analysis result shows that the higher the customerpersceptionon public relation causes &amp;nbsp;the higher the brand image. &amp;nbsp;and the higher the brand image &amp;nbsp;causes higher customer loyalty.&amp;nbsp; So, public relation has positive effect to brand image and customer loyalty.&amp;nbsp;&amp;nbsp; Hence, public relation as a marketing tool should be developed internally to craft the more comprehensive marketing strategy to make customer be loyal and winning &amp;nbsp;the competitions. </dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2018-06-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/5351</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v1i2.5351</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 1 No. 2 (2018): JBSMR Vol 1 No.2  June 2018; 56-60</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/5351/9027</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2018 JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW</dc:rights>
</oai_dc:dc>