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ANALYSIS OF PREFERENCES AND CONSUMER BEHAVIOR OF BATIK JAMBI

Journal of Business Studies and Management Review · Vol. 2 No. 1 (2019) · hlm. 28–34

DOI
10.22437/jbsmr.v2i1.6458
ISSN
2597-6265, 2597-369X
Terbit
2019-03-15
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en

Abstrak

The purpose of this study is to (1) find out how consumer preferences affect the pattern of attribute batik Jambi based on the importance and benefits of the resulting products (2). Analyze how consumer preferences of batik Jambi in relation to consumer purchasing behavior. The attribute represents the elements of a product that is considered important by consumers and serves as the basis of decision-making. Activities in order to search for and examine attributes at the level of joy and the selection of the best products so that the end product is getting an actual value more than what was expected and desired continuously in this research 5 by order of the attribute that has the value of the relative importance of the largest among other color batiks, batik type of prices and the types of batik. This research population is consumers batik Jambi. Sample units are 100 people representing various respondents among groups of people. Further data will be processed and analyzed by means of a combination approach with the method of conjoint analysis with SPSS 24.

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  • Universitas Jambi
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Rekan penulisOrganisasiArtikel bersama
Ade OctaviaUniversitas Jambi14
Ade Perdana SiregarUniversitas Jambi3
Suswita RozaUniversitas Jambi3
Lucky Enggrani FitriUniversitas Jambi3
Heriberta HeribertaUniversitas Jambi2
Dahmiri DahmiriUniversitas Jambi2
Zulfanetti ZulfanettiUniversitas Jambi2
Garry Yuesa RosyidUniversitas Jambi2
Ridhwan RidhwanUniversitas Jambi2
Panggita WijayaUniversitas Jambi1
Tona Aurora LubisUniversitas Jambi1
Johannes SimatupangUniversitas Jambi1
Fitri WidiasturiUniversitas Jambi1
Ade Per SiregarUniversitas Jambi1
RTS. RatnawatiAfiliasi tidak diketahui1
Dwi KurniawanUniversitas Jambi1
Ade Titi NifitaUniversitas Jambi1
Ade Perdana SiregarAfiliasi tidak diketahui1
Musnaini MusnainiUniversitas Jambi1
Lucky Enggrani FitriAfiliasi tidak diketahui1
Ahmad Dylan Al MuzzakyUniversitas Jambi1
Muspawi MuspawiUniversitas Jambi1
Dedy SetiawanUniversitas Jambi1
Sylvia Kartika Wulan BhayangkariUniversitas Jambi1
Yenny YuniartiUniversitas Jambi1

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">ANALYSIS OF PREFERENCES AND CONSUMER BEHAVIOR OF  BATIK JAMBI</dc:title>
	<dc:creator xml:lang="en">Nofita, Ade Titi</dc:creator>
	<dc:creator xml:lang="en">Sriayudha, Yayuk</dc:creator>
	<dc:description xml:lang="en">The purpose of this study is to (1) find out how consumer preferences affect the pattern of attribute batik Jambi based on the importance and benefits of the resulting products (2). Analyze how consumer preferences of batik Jambi in relation to consumer purchasing behavior. The attribute represents the elements of a product that is considered important by consumers and serves as the basis of decision-making. Activities in order to search for and examine attributes at the level of joy and the selection of the best products so that the end product is getting an actual value more than what was expected and desired continuously in this research 5 by order of the attribute that has the value of the relative importance of the largest among other color batiks, batik type of prices and the types of batik. This research population is consumers batik Jambi. Sample units are 100 people representing various respondents among groups of people. Further data will be processed and analyzed by means of a combination approach with the method of conjoint analysis with SPSS 24.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2019-03-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/6458</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v2i1.6458</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018; 28-34</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/6458/9354</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2018 JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW</dc:rights>
</oai_dc:dc>