Melola Discovery

← Melola Discovery

Jurnal

THE INFLUENCE OF RELATIONSHIP MARKETING TOWARDS CUSTOMER RETENTION EFFORTS ON CULINARY SEAFOOD CRAB'S NEST RESTAURANT IN THE CITY OF JAMBI

Journal of Business Studies and Management Review · Vol. 2 No. 1 (2018) · hlm. 53–58

DOI
10.22437/jbsmr.v2i1.6462
ISSN
2597-6265, 2597-369X
Terbit
2018-12-28
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en

Abstrak

The purpose of this study was to study the relationship of marketing to customer retention in seafood food companies in crabs in the city of Jambi, as well as identify things that need to be considered in improving customer retention. The data in this study used a survey method using a questionnaire given to 105 respondents. The data were analyzed using multiple linear regression techniques. The results of statistical tests simultaneously, dimensions, commitment, communication, and handling were significantly positive and significant for customer retention, with an influence value (R2) of 54.5%. The results showed that partially, dimensions, commitment, and communication had a positive and significant effect on customer retention, while the handling dimension was not significant to customer retention. Thus, efforts are needed to improve the quality of handling speed in order to increase customer retention in the crab seafood restaurant culinary business in Jambi City.

Jaringan kolaborasi para penulis

27 penulis · 54 tautan kepenulisan bersama · 1 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Jambi
  • Universitas Halu Oleo
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Erida EridaUniversitas Jambi3
Jopang JopangUniversitas Halu Oleo2
Garry Yuesa RosyidUniversitas Jambi2
Ade Perdana SiregarUniversitas Jambi2
Nur Alam SyahUniversitas Halu Oleo1
Garnadi GarnadiUniversitas Halu Oleo1
Eka SuaibUniversitas Halu Oleo1
La Ode AmperaAfiliasi tidak diketahui1
Ade OctaviaUniversitas Jambi1
Yayuk SriayudhaUniversitas Jambi1
Ade Perdana SiregarAfiliasi tidak diketahui1
Dwi KurniawanUniversitas Jambi1
Feny TialonawarmiUniversitas Jambi1
Syahmardi YacobUniversitas Jambi1
Alya Ananda RielUniversitas Jambi1
JohannesAfiliasi tidak diketahui1
Afrizal .Afiliasi tidak diketahui1
Arbi MusaAfiliasi tidak diketahui1
Habibbullah HabibbullahAfiliasi tidak diketahui1
Dahmiri DahmiriUniversitas Jambi1
Iliyas IliyasAfiliasi tidak diketahui1
M. Dede RiandyAfiliasi tidak diketahui1
Edy ArisondhaUniversitas Jambi1
Fenny TialonawamarniUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">THE INFLUENCE OF RELATIONSHIP MARKETING TOWARDS CUSTOMER RETENTION EFFORTS ON CULINARY SEAFOOD CRAB'S NEST RESTAURANT IN THE CITY OF JAMBI</dc:title>
	<dc:creator xml:lang="en">Jamal, Jamal</dc:creator>
	<dc:creator xml:lang="en">Nifita, Ade Titi</dc:creator>
	<dc:creator xml:lang="en">Rosyid, Garry Yuasa</dc:creator>
	<dc:description xml:lang="en">The purpose of this study was to study the relationship of marketing to customer retention in seafood food companies in crabs in the city of Jambi, as well as identify things that need to be considered in improving customer retention. The data in this study used a survey method using a questionnaire given to 105 respondents. The data were analyzed using multiple linear regression techniques. The results of statistical tests simultaneously, dimensions, commitment, communication, and handling were significantly positive and significant for customer retention, with an influence value (R2) of 54.5%. The results showed that partially, dimensions, commitment, and communication had a positive and significant effect on customer retention, while the handling dimension was not significant to customer retention. Thus, efforts are needed to improve the quality of handling speed in order to increase customer retention in the crab seafood restaurant culinary business in Jambi City.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2018-12-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/6462</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v2i1.6462</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018; 53-58</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/6462/9358</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2018 JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW</dc:rights>
</oai_dc:dc>