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MARKET ORIENTASION EFFECT ON THE PERFORMANCE OF THE PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI

Journal of Business Studies and Management Review · Vol. 2 No. 2 (2019) · hlm. 102–106

DOI
10.22437/jbsmr.v2i2.7219
ISSN
2597-6265, 2597-369X
Terbit
2019-07-13
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en

Abstrak

The address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s. This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their tas

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  • Universitas Jambi
  • Universitas Muhammadiyah Jambi
  • Universitas Nurdin Hamzah
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Yayuk SriayudhaUniversitas Jambi14
Zulfanetti ZulfanettiUniversitas Jambi6
Yenny YuniartiUniversitas Jambi4
Ade Titi NifitaUniversitas Jambi4
Tona Aurora LubisUniversitas Jambi3
Dahmiri DahmiriUniversitas Jambi3
Ade Perdana SiregarUniversitas Jambi3
Lucky Enggrani FitriUniversitas Jambi3
Heriberta HeribertaUniversitas Jambi2
Dwi KurniawanUniversitas Jambi2
Garry Yuesa RosyidUniversitas Jambi2
Johannes JohannesUniversitas Jambi2
Prasetyo NurhidayatUniversitas Jambi2
Sylvia Kartika Wulan BhayangkariUniversitas Jambi2
Ridhwan RidhwanUniversitas Jambi2
Agus SyarifUniversitas Jambi2
Maulidia Imastary TanUniversitas Jambi2
Widyanti FitriUniversitas Jambi1
Panggita WijayaUniversitas Jambi1
Johannes SimatupangUniversitas Jambi1
Ardiyaningsih Puji LestariUniversitas Jambi1
Ardi NovraUniversitas Jambi1
Fitri WidiasturiUniversitas Jambi1
Ade Per SiregarUniversitas Jambi1
RTS. RatnawatiAfiliasi tidak diketahui1
Ade Perdana SiregarAfiliasi tidak diketahui1
Yemmi SuwartiUniversitas Jambi1
Ari Sonang RangkutiUniversitas Jambi1
RAJA SARAH FATRICIAAfiliasi tidak diketahui1
Levi Febri DamayantiUniversitas Jambi1
Putri ZulwarniUniversitas Jambi1
Firdaus FirdausUniversitas Nurdin Hamzah1
Yenny YuniartiUniversitas Jambi1
Ahmad Farhan SubhiUniversitas Jambi1
Linda HandayaniUniversitas Jambi1
Sonia Melati IndahUniversitas Jambi1
Ayu VebiolaUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">MARKET ORIENTASION  EFFECT  ON THE  PERFORMANCE  OF THE  PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI</dc:title>
	<dc:creator xml:lang="en">MARSYAF, AGESHA</dc:creator>
	<dc:creator xml:lang="en">OCTAVIA, ADE</dc:creator>
	<dc:creator xml:lang="en">ERIDA, ERIDA</dc:creator>
	<dc:description xml:lang="en">The address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s.&amp;nbsp; This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of&amp;nbsp; Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their tas</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2019-07-13</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/7219</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v2i2.7219</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019; 102-106</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/7219/9647</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2019 JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW</dc:rights>
</oai_dc:dc>