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FAIRNESS OF SERVICE, TRUST AND CUSTOMER VALUE AS VARIABLE OF ANTECEDENT OF CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN PT. BANK JAMBI BRANCH OF MUARA BULIAN

Journal of Business Studies and Management Review · Vol. 3 No. 1 (2019) · hlm. 1–8

DOI
10.22437/jbsmr.v3i1.8647
ISSN
2597-6265, 2597-369X
Terbit
2019-12-30
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en

Abstrak

The purpose of this study was to determine the direct effect of service justice, trust and customer value on customer satisfaction, knowing the direct effect of service justice, trust, customer value, and customer satisfaction on customer loyalty, the indirect effect of service justice, trust, customer value on customer loyalty with customer satisfaction as an intervening variable. The population in this study amounted to 32,842. The number of samples taken was 100 respondents. The research method is a quantitative research using field surveys with interviews and questionnaires. The analytical tool used is path analysis. The results showed that: (1) service justice, trust, and customer value simultaneously and partially had a positive and significant effect on customer satisfaction,(2) service justice, trust, customer value, and customer satisfaction simultaneously have positive and significant influence on customer loyalty, while partial service justice, trust, and customer satisfaction has positive and significant impact on customer loyalty and (3) service justice and trust variables indirectly influence the customer loyalty.

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  • Universitas Jambi
  • Universitas Pembangunan Jaya
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Yayuk SriayudhaUniversitas Jambi15
Syahmardi YacobUniversitas Jambi10
Fitriaty FitriatyUniversitas Jambi8
Zulfanetti ZulfanettiUniversitas Jambi4
Syamsurijal TanUniversitas Jambi4
Maryati NingsihUniversitas Jambi4
Erida EridaUniversitas Jambi3
Dahmiri DahmiriUniversitas Jambi3
Ahmad Nur Budi UtamaUniversitas Jambi3
Firmansyah FirmansyahUniversitas Jambi3
Ade Perdana SiregarUniversitas Jambi3
Lucky Enggrani FitriUniversitas Jambi3
Agus SolikhinUniversitas Jambi3
Heriberta HeribertaUniversitas Jambi2
Junaidi JunaidiUniversitas Jambi2
Asep MachpuddinUniversitas Jambi2
M. Syurya HidayatUniversitas Jambi2
Novita SariUniversitas Jambi2
Dwi KurniawanUniversitas Jambi2
Garry Yuesa RosyidUniversitas Jambi2
Johannes JohannesUniversitas Jambi2
Firmansyah FirmansyahUniversitas Jambi2
Tona Aurora LubisAfiliasi tidak diketahui2
Sry RositaUniversitas Jambi2
Prasetyo NurhidayatUniversitas Jambi2
Ida MasrianiUniversitas Jambi2
Zulfina AdrianiUniversitas Jambi2
Zulkifli ZulkifliAfiliasi tidak diketahui2
Dalizanolo HuluUniversitas Pembangunan Jaya2
Ridhwan RidhwanUniversitas Jambi2
Widyanti FitriUniversitas Jambi2
Agus SyarifUniversitas Jambi2
Hardiani HardianiUniversitas Jambi1
Ningsi TrilianahUniversitas Jambi1
Panggita WijayaUniversitas Jambi1
Sutan Adil HendraUniversitas Jambi1
Efi HerawatiUniversitas Jambi1

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc)
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	<dc:title xml:lang="en">FAIRNESS OF SERVICE, TRUST AND CUSTOMER VALUE AS VARIABLE OF ANTECEDENT OF CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN PT. BANK JAMBI BRANCH OF MUARA BULIAN</dc:title>
	<dc:creator xml:lang="en">Febri Damayanti, Levi </dc:creator>
	<dc:creator xml:lang="en">Octavia, Ade</dc:creator>
	<dc:creator xml:lang="en">Aurora Lubis, Tona</dc:creator>
	<dc:description xml:lang="en">The purpose of this study was to determine the direct effect of service justice, trust and customer value on customer satisfaction,&amp;nbsp; knowing the direct effect of service justice, trust, customer value, and customer satisfaction on customer loyalty, the indirect effect of service justice, trust, customer value on customer loyalty with customer satisfaction as an intervening variable. The population in this study amounted to 32,842. The number of samples taken was 100 respondents. The research method is a quantitative research using field surveys with interviews and questionnaires. The analytical tool used is path analysis. The results showed that: (1) service justice, trust, and customer value simultaneously and partially had a positive and significant effect on customer satisfaction,(2) service justice, trust, customer value, and customer satisfaction simultaneously have positive and significant influence on customer loyalty, while partial service justice, trust, and customer satisfaction has positive and significant impact on customer loyalty and (3) service justice and trust variables indirectly influence the customer loyalty.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2019-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/8647</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v3i1.8647</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 3 No. 1 (2019): JBSMR Vol. 3 No.1, December 2019; 1-8</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/8647/10019</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2019 JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW</dc:rights>
</oai_dc:dc>