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THE EFFECT OF SERVICE QUALITY APPLICATION BASED OF CAPSULE TRANS BUS JAMBI CITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

Journal of Business Studies and Management Review · Vol. 4 No. 1 (2020) · hlm. 66–71

DOI
10.22437/jbsmr.v4i1.10845
ISSN
2597-6265, 2597-369X
Terbit
2020-12-31
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en

Abstrak

Digitalization in the transportation sector is a necessity. At the same time, several cities in Indonesia have already carried the concept of smart city. Jambi city government which launced the Kota Trans Capsule Bus, the first application based bus in Indonesia. The presence of the capsule bus is an innovation in public transportation with comfortable, modern, high technology and certainly supports Jambi as a smart city in Indonesia. The purpose of this study was to examine and analyze the effect of service quality application based of Capsule Trans City Bus on customer loyalty through customer satisfaction as an intervening variable. The analysis test tool used is SmartPLS v.3.3.0 and use the SEM (Structural Equation Model) analysis method. The results showed that the coefficient of indirect paths through the variable (I) customer satisfaction has a vue of 0.662 is greater than the path coefficient is 0.075. this means that the service quality of application based trans Jambi City Capsule Bus affect on customer loyalty but non diretly, namely through the intervening variable customer satisfaction. It means that customer satisfaction mediates between the influence of service quality on customer loyalty.

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  • Universitas Gadjah Mada
  • Institut Teknologi Sepuluh Nopember
  • Hasanuddin University
  • Universitas Halu Oleo
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Ade Perdana SiregarAfiliasi tidak diketahui3
Erida EridaAfiliasi tidak diketahui3
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Fitriaty FitriatyAfiliasi tidak diketahui1
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RTS. RatnawatiAfiliasi tidak diketahui1
Pradita Eko Prasetyo UtomoUniversitas Gadjah Mada1
Rizqa Raaiqa BintanaInstitut Teknologi Sepuluh Nopember1
Novita SariAfiliasi tidak diketahui1
Yenny YuniartiAfiliasi tidak diketahui1
Sumarni SumarniHasanuddin University1
Jamal JamalUniversitas Halu Oleo1
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Alya Ananda RielAfiliasi tidak diketahui1
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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc)
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">THE EFFECT OF  SERVICE QUALITY APPLICATION BASED OF CAPSULE TRANS BUS JAMBI CITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE</dc:title>
	<dc:creator xml:lang="en">Kurniawan, Dwi</dc:creator>
	<dc:creator xml:lang="en">Tialonawarmi, Feny </dc:creator>
	<dc:creator xml:lang="en">Nifita, Ade Titi</dc:creator>
	<dc:subject xml:lang="en">: Service Quality; Customer Satisfaction; Customer Loyalty; Application based</dc:subject>
	<dc:description xml:lang="en">Digitalization in the transportation sector is a necessity. At the same time, several cities in Indonesia have already carried the concept of smart city. Jambi city government which launced the Kota Trans Capsule Bus, the first application based bus in Indonesia. The presence of the capsule bus is an innovation in public transportation with comfortable, modern, high technology and certainly supports Jambi as a smart city in Indonesia. The purpose of this study was to examine and analyze the effect of service quality application based of Capsule Trans City Bus on customer loyalty through customer satisfaction as an intervening variable. The analysis test tool used is SmartPLS v.3.3.0 and use the SEM (Structural Equation Model) analysis method. The results showed that the coefficient of indirect paths through the variable (I) customer satisfaction has a vue of 0.662 is greater than the path coefficient is 0.075. this means that the service quality of application based trans Jambi City Capsule Bus affect on customer loyalty but non diretly, namely through the intervening variable customer satisfaction. It means that customer satisfaction mediates between the influence of service quality on customer loyalty.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2020-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/10845</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v4i1.10845</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 4 No. 1 (2020): JBSMR Vol. 4 No.1, December 2020; 66-71</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/10845/10584</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2021 JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW</dc:rights>
</oai_dc:dc>