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THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR

Journal of Business Studies and Management Review · Vol. 5 No. 2 (2022) · hlm. 319–326

DOI
10.22437/jbsmr.v5i2.17576
ISSN
2597-6265, 2597-369X
Terbit
2022-07-08
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The purpose of this study was to examine the effect of brand awareness, brand image, perceived quality, and loyalty to brand equity in the banking sector. The samples in this study were 240 respondents who registered as customers of 40 banking branch offices. The results of statistical tests using SEM-PLS show that there are only brand loyalty and brand awareness that have a significant effect on brand equity in banking sectors. While brand image and perceived quality have no significant effect, there is also no positive significance of brand image as a mediation to the relationship between brand awareness and brand equity. These findings indicate the importance of banking management to continuously increase brand awareness and brand loyalty programs and improve perceived quality and brand image in building brand equity to winning the competition among banking companies.

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  • International University of Batam
  • Afiliasi tidak diketahui
  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Yulfiswandi YulfiswandiInternational University of Batam2
Wisnu YuwonoInternational University of Batam1
Lady LadyInternational University of Batam1
Yulfiswandi YulfiswandiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY  IN BANKING SECTOR</dc:title>
	<dc:creator xml:lang="en">Saputra, Suyono</dc:creator>
	<dc:subject xml:lang="en">brand equity</dc:subject>
	<dc:description xml:lang="en">The purpose of this study was to examine the effect of brand awareness, brand image, perceived quality, and loyalty to brand equity in the banking sector. The samples in this study were 240 respondents who registered as customers of 40 banking branch offices. The results of statistical tests using SEM-PLS show that there are only brand loyalty and brand awareness that have a significant effect on brand equity in banking sectors. While brand image and perceived quality have no significant effect, there is also no positive significance of brand image as a mediation to the relationship between brand awareness and brand equity. These findings indicate the importance of banking management to continuously increase brand awareness and brand loyalty programs and improve perceived quality and brand image in building brand equity to winning the competition among banking companies.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2022-07-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/17576</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v5i2.17576</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022; 319-326</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/17576/13718</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 suyono saputra</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>