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EFFECT OF E-PROMOTION -SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY

Journal of Business Studies and Management Review · Vol. 5 No. 2 (2022) · hlm. 161–166

DOI
10.22437/jbsmr.v5i2.19086
ISSN
2597-6265, 2597-369X
Terbit
2022-07-08
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The purpose of this study is to explain the direct and indirect relationship of the influence of e-Promotion Social Media and e-WoM mediated by e-Service Quality on interest in using e-Money in Jambi City. The research methodology uses a confirmatory approach and inferential quantitative analysis techniques. The sample used is 100 as respondents who fill out the questionnaire. The results of the study prove that directly e-Promotion using social media and e-WoM has a significant positive effect on interest in using e-Money. But indirectly e-Service Quality mediated only e-Promotion using social media, the hypothesis is proven and accepted. The conclusion of this study is that e service quality has a partial meditation role.

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29 penulis · 53 tautan kepenulisan bersama · 7 lintas organisasi

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  • Universitas Jambi
  • University of Pembangunan Nasional Veteran Jawa Timur
  • Universitas Muhammadiyah Jambi
  • Universitas Antakusuma
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Syahmardi YacobUniversitas Jambi5
Lilis SuryaniUniversitas Jambi2
Wiwik HandayaniUniversity of Pembangunan Nasional Veteran Jawa Timur1
Wahyudan Iswara PradityaUniversity of Pembangunan Nasional Veteran Jawa Timur1
Muhammad IrsyadAfiliasi tidak diketahui1
Asrini AsriniUniversitas Muhammadiyah Jambi1
Ida Ketut MudhitaUniversitas Antakusuma1
Sonia DaraUniversitas Jambi1
Yayuk SriayudhaUniversitas Jambi1
Suswita RozaUniversitas Jambi1
Zulfina AdrianiUniversitas Jambi1
Sonia RisyafaniUniversitas Jambi1
Tassya Fitri Ramadhani TassyaUniversitas Jambi1
Sella Afrian ListiUniversitas Jambi1
Mayang salva AdetiaAfiliasi tidak diketahui1
wanda wardanaAfiliasi tidak diketahui1
Sylvia Kartika Wulan B.Afiliasi tidak diketahui1
Hendriyaldi HendriyaldiUniversitas Jambi1
Johannes JohannesUniversitas Jambi1
M. ArjunAfiliasi tidak diketahui1
Satria Afnan PranataAfiliasi tidak diketahui1
Ade OctaviaUniversitas Jambi1
Jotha ScordaAfiliasi tidak diketahui1
Muawin MuawinAfiliasi tidak diketahui1
Dandi PranataAfiliasi tidak diketahui1
Sabrina MaharaniAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">EFFECT OF E-PROMOTION -SOCIAL MEDIA AND E-WOM TOWARD  INTENTION OF USING E-MONEY JAMBI CITY</dc:title>
	<dc:creator xml:lang="en">Suryani, Ade Erma</dc:creator>
	<dc:creator xml:lang="en">Musnaini, Musnaini</dc:creator>
	<dc:creator xml:lang="en">Lubis, Tona Auora</dc:creator>
	<dc:subject xml:lang="en">e-Promotion, Media Social, e-WoM, e-Service Quality, e- Money</dc:subject>
	<dc:description xml:lang="en">The purpose of this study is to explain the direct and indirect relationship of the influence of e-Promotion Social Media and e-WoM mediated by e-Service Quality on interest in using e-Money in Jambi City. The research methodology uses a confirmatory approach and inferential quantitative analysis techniques. The sample used is 100 as respondents who fill out the questionnaire. The results of the study prove that directly e-Promotion using social media and e-WoM has a significant positive effect on interest in using e-Money. But indirectly e-Service Quality mediated only e-Promotion using social media, the hypothesis is proven and accepted. The conclusion of this study is that e service quality has a partial meditation role.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2022-07-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/19086</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v5i2.19086</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022; 161-166</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/19086/13706</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Ade Erma Suryani, Musnaini Musnaini, Tona Auora Lubis</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>