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THE ROLE OF SOCIAL MEDIA MEDIATION OF LEADERSHIP ON THE ORGANIZATIONAL PERFORMANCE OF SMEs

Journal of Business Studies and Management Review · Vol. 6 No. 1 (2023) · hlm. 50–52

DOI
10.22437/jbsmr.v6i1.21840
ISSN
2597-6265, 2597-369X
Terbit
2023-02-08
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

 In the current era of digitalization, SMEs are required to adapt quickly according to technological developments and increasingly complex consumer needs.. The role of the leader can create a comfortable environment that can encourage increased employee performance to something that contributes to increasing national income in micro, small and large companies. One way to adapt and develop a business that is currently popular is to use social media-based content marketing. The main objective of this research is to determine the role of social media in mediating the influence of leadership on the SME’S performance organization. This study uses a literature and field research design with a quantitative causal approach. Collecting data in the field using a questionnaire measured by several questions related to social media, leadership, and organizational performance. For data analysis using the PLS method and data collection technique using proportionate stratified random sampling. Â

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  • Hasanuddin University
  • Universitas Halu Oleo
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Johannes JohannesAfiliasi tidak diketahui8
Sumarni SumarniHasanuddin University5
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Zulfina AdrianiAfiliasi tidak diketahui4
Syahmardi YacobAfiliasi tidak diketahui4
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Ade TitinifitaAfiliasi tidak diketahui2
Dwi KurniawanAfiliasi tidak diketahui2
Musnaini MusnainiAfiliasi tidak diketahui2
Nur HasanahUniversitas Halu Oleo2
Wahyu JuariAfiliasi tidak diketahui1
Andang FazriAfiliasi tidak diketahui1
Ratih KusumastutiAfiliasi tidak diketahui1
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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">THE ROLE OF SOCIAL MEDIA  MEDIATION OF LEADERSHIP ON THE ORGANIZATIONAL PERFORMANCE OF SMEs</dc:title>
	<dc:creator xml:lang="en">Aira, Dian Mala Fithriani</dc:creator>
	<dc:creator xml:lang="en">Rosita, Sry</dc:creator>
	<dc:creator xml:lang="en">Zam, Efvy Zamidra </dc:creator>
	<dc:subject xml:lang="en">Social Media</dc:subject>
	<dc:subject xml:lang="en">Leadership</dc:subject>
	<dc:subject xml:lang="en">Organizational Performance</dc:subject>
	<dc:subject xml:lang="en">SME’s</dc:subject>
	<dc:description xml:lang="en"> 
In the current era of digitalization, SMEs are required to adapt quickly according to technological developments and increasingly complex consumer needs. . The role of the leader can create a comfortable environment that can encourage increased employee performance to something that contributes to increasing national income in micro, small and large companies. One way to adapt and develop a business that is currently popular is to use social media-based content marketing. The main objective of this research is to determine the role of social media in mediating the influence of leadership on the SME’S performance organization. This study uses a literature and field research design with a quantitative causal approach. Collecting data in the field using a questionnaire measured by several questions related to social media, leadership, and organizational performance. For data analysis using the PLS method and data collection technique using proportionate stratified random sampling.
 </dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2023-02-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/21840</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v6i1.21840</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022; 50-52</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/21840/14800</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Dian mala fithriani aira, Sry Rosita, Efvy Zamidra  Zam</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>