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STRATEGY FOR INCREASING THE FINANCIAL PERFORMANCE OF CULINARY MSMEs IN THE POST-PANDEMI COVID-19 ERA IN JAMBI CITY

Journal of Business Studies and Management Review · Vol. 6 No. 2 (2023) · hlm. 187–191

DOI
10.22437/jbsmr.v6i2.24339
ISSN
2597-6265, 2597-369X
Terbit
2023-06-20
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Abstract The purpose of this study is to analyze strategies for improving the financial performance of Culinary MSMEs in the current era and after the Covid-19 pandemic in Jambi City. The analysis tools used are SWOT analysis and PLS analysis. The results showed that the SO (Strenght Opportunity) Strategy increased customer trust, added employees, and maintained cleanliness. The WO (Weaknesses Opportunity) strategy provides discounts on every purchase, providing free order delivery services at short distances. Strategy ST (Strenght Threat) adding new employees, decorating the room so that visitors are comfortable. The WT (Weaknesses Threat) strategy is adding new products or adding level variants to old products, looking for new investors to expand the business. Then Entrepreneur Orientation has a significant effect on innovation in Culinary MSMEs in Jambi City, Market Orientation has no significant effect on innovation in Culinary MSMEs in Jambi City, Entrepreneur Orientation has a significant effect on Financial Performance on Culinary MSMEs in Jambi City, Market Orientation has no significant effect on Financial Performance on Culinary MSMEs in Jambi City, Innovation has a significant effect on Financial Performance on Culinary MSMEs in Jambi City, Entrepreneurial Orientation has a significant effect on MSME Financial Performance with innovation as a mediating variable on Culinary MSMEs in Jambi City, Market Orientation has a significant effect on MSME Financial Performance with innovation as a mediating variable in Culinary MSMEs in Jambi City. Keywords: Financial Performance, Innovation, SWOT.

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  • Universitas Jambi
  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Tona Aurora LubisUniversitas Jambi7
Muhammad Haris SaputraUniversitas Jambi6
Dessy ElliyanaUniversitas Jambi4
Dahmiri DahmiriUniversitas Jambi3
Agus SolikhinUniversitas Jambi2
Stephani Diah PamelasariState University of Semarang1
Dwi KurniawanUniversitas Jambi1
Ningsi TrilianahUniversitas Jambi1
Sylvia Kartika Wulan BhayangkariUniversitas Jambi1
Rista Aldilla SyafriUniversitas Jambi1
Firmansyah FirmansyahUniversitas Jambi1
Novita SariUniversitas Jambi1
Maryati NingsihUniversitas Jambi1
Fitri WidiastutiUniversitas Jambi1
Rizky Azika RamadhanUniversitas Jambi1
Johannes JohannesUniversitas Jambi1
Sonia RisyafaniUniversitas Jambi1
Rendi Aditya AlfanzaUniversitas Jambi1
Sigit IndrawijayaUniversitas Jambi1
Almuluk Fajar ZuhriUniversitas Jambi1
Rima IndriyaniUniversitas Jambi1
Zulfina AdrianiUniversitas Jambi1
Ade OctaviaUniversitas Jambi1
Jul Kono SihombingUniversitas Jambi1
Besse WediawatiUniversitas Jambi1
Andika Dwi LarecsaAfiliasi tidak diketahui1
Rachmawati Annisaa RamadhaniAfiliasi tidak diketahui1
Muhammad SafriUniversitas Jambi1
Asih Retno PungkiUniversitas Jambi1
Melsa SrikandiUniversitas Jambi1
Cici CarmiasihUniversitas Jambi1
Yuliusman YuliusmanUniversitas Jambi1
Abdul AzizAfiliasi tidak diketahui1
Hapis HasbiallahUniversitas Jambi1
Pauzi PauziAfiliasi tidak diketahui1
Ridho Akbar HZUniversitas Jambi1
Rizky SaputraUniversitas Jambi1

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">STRATEGY FOR INCREASING THE FINANCIAL PERFORMANCE OF CULINARY MSMEs IN THE POST-PANDEMI COVID-19 ERA IN JAMBI CITY</dc:title>
	<dc:creator xml:lang="en">Rahayu, Mugi </dc:creator>
	<dc:creator xml:lang="en">Fitriaty, Fitriaty</dc:creator>
	<dc:creator xml:lang="en">Khalik, Idham</dc:creator>
	<dc:description xml:lang="en">Abstract
The purpose of this study is to analyze strategies for improving the financial performance of Culinary MSMEs in the current era and after the Covid-19 pandemic in Jambi City. The analysis tools used are SWOT analysis and PLS analysis. The results showed that the SO (Strenght Opportunity) Strategy increased customer trust, added employees, and maintained cleanliness. The WO (Weaknesses Opportunity) strategy provides discounts on every purchase, providing free order delivery services at short distances. Strategy ST (Strenght Threat) adding new employees, decorating the room so that visitors are comfortable. The WT (Weaknesses Threat) strategy is adding new products or adding level variants to old products, looking for new investors to expand the business. Then Entrepreneur Orientation has a significant effect on innovation in Culinary MSMEs in Jambi City, Market Orientation has no significant effect on innovation in Culinary MSMEs in Jambi City, Entrepreneur Orientation has a significant effect on Financial Performance on Culinary MSMEs in Jambi City, Market Orientation has no significant effect on Financial Performance on Culinary MSMEs in Jambi City, Innovation has a significant effect on Financial Performance on Culinary MSMEs in Jambi City, Entrepreneurial Orientation has a significant effect on MSME Financial Performance with innovation as a mediating variable on Culinary MSMEs in Jambi City, Market Orientation has a significant effect on MSME Financial Performance with innovation as a mediating variable in Culinary MSMEs in Jambi City.
Keywords: Financial Performance, Innovation, SWOT.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2023-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/24339</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v6i2.24339</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023; 187-191</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/24339/15821</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Mugi  Rahayu, Fitriaty Fitriaty, Idham Khalik</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>