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The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY

Journal of Business Studies and Management Review · Vol. 8 No. 2 (2025) · hlm. 305–310

DOI
10.22437/jbsmr.v8i2.42092
ISSN
2597-6265, 2597-369X
Terbit
2025-06-30
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study aims to analyze the influence of rational, emotional, and spiritual motives on skincare purchasing decisions among Generation Z in Jambi City. A quantitative approach was employed, with a total of 99 respondents selected through a purposive sampling technique. Data were collected using an online questionnaire distributed via Google Forms. The collected data were then processed using SPSS version 21, utilizing multiple linear regression analysis. The findings indicate that rational motives have a positive and significant impact on purchasing decisions. Additionally, emotional and spiritual motives also significantly influence skincare purchasing decisions. Furthermore, the simultaneous test results confirm that rational, emotional, and spiritual motives collectively have a significant effect on the skincare purchasing decisions of Generation Z in Jambi City.

Kata kunci

Jaringan kolaborasi para penulis

40 penulis · 87 tautan kepenulisan bersama · 12 lintas organisasi · menampilkan 40 yang paling banyak terhubung

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  • Universitas Jambi
  • University of Pembangunan Nasional Veteran Jawa Timur
  • STIA Nusantara Sakti Sungai Penuh
  • Universitas Muhammadiyah Jambi
  • Universitas Antakusuma
  • Padjadjaran University
  • Universitas Islam Negeri Raden Fatah Palembang
  • Organisasi lain
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Tona Aurora LubisUniversitas Jambi9
Johannes JohannesUniversitas Jambi5
Sry RositaUniversitas Jambi3
Lilis SuryaniUniversitas Jambi3
Agus SolikhinUniversitas Jambi2
Hanan Laras SabrinaAfiliasi tidak diketahui2
Anggia Agustini SaputriUniversitas Jambi2
Sonia DaraUniversitas Jambi2
Zulfina AdrianiUniversitas Jambi2
Ade OctaviaUniversitas Jambi2
Vivi HerlinaSTIA Nusantara Sakti Sungai Penuh1
Wiwik HandayaniUniversity of Pembangunan Nasional Veteran Jawa Timur1
Wahyudan Iswara PradityaUniversity of Pembangunan Nasional Veteran Jawa Timur1
Andang FazriUniversitas Jambi1
Ratih KusumastutiUniversitas Jambi1
Muhammad IrsyadAfiliasi tidak diketahui1
Asrini AsriniUniversitas Muhammadiyah Jambi1
Ida Ketut MudhitaUniversitas Antakusuma1
Husni HasbullahUniversitas Jambi1
Dian Mala Fithriani AiraUniversitas Jambi1
RAJA SARAH FATRICIAAfiliasi tidak diketahui1
Nabila Aufa NadyaPadjadjaran University1
Wawan NoviantoAfiliasi tidak diketahui1
Rika LidyahUniversitas Islam Negeri Raden Fatah Palembang1
Amri AmirAfiliasi tidak diketahui1
Sri RahayuAfiliasi tidak diketahui1
YULHASMIDA YULHASMIDAAfiliasi tidak diketahui1
Lidya Pusparina SiraitUniversitas Jambi1
Ade Titi NifitaUniversitas Jambi1
Alya Ananda RielUniversitas Jambi1
Shelli SafitriUniversitas Jambi1
Yenni YuniartiUniversitas Jambi1
Tona Auora LubisAfiliasi tidak diketahui1
Ade Erma SuryaniUniversitas Jambi1
Muhammad NopbrimaAfiliasi tidak diketahui1
Dede SulemanUniversitas Pembangunan Jaya1
Feyza Muhammad IkhsanUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY</dc:title>
	<dc:creator xml:lang="en">Tassya, Tassya Fitri Ramadhani</dc:creator>
	<dc:creator xml:lang="en">Yacob, Syahmardi</dc:creator>
	<dc:creator xml:lang="en">Musnaini, Musnaini</dc:creator>
	<dc:subject xml:lang="en">Rational Motive</dc:subject>
	<dc:subject xml:lang="en">Emotional Motive</dc:subject>
	<dc:subject xml:lang="en">Spritual</dc:subject>
	<dc:subject xml:lang="en">Purchase Decision</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze the influence of rational, emotional, and spiritual motives on skincare purchasing decisions among Generation Z in Jambi City. A quantitative approach was employed, with a total of 99 respondents selected through a purposive sampling technique. Data were collected using an online questionnaire distributed via Google Forms. The collected data were then processed using SPSS version 21, utilizing multiple linear regression analysis. The findings indicate that rational motives have a positive and significant impact on purchasing decisions. Additionally, emotional and spiritual motives also significantly influence skincare purchasing decisions. Furthermore, the simultaneous test results confirm that rational, emotional, and spiritual motives collectively have a significant effect on the skincare purchasing decisions of Generation Z in Jambi City.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2025-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/42092</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v8i2.42092</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025; 305-310</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/42092/21942</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Tassya Fitri Ramadhani Tassya, Syahmardi Yacob, Musnaini Musnaini</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>