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The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE

Journal of Business Studies and Management Review · Vol. 8 No. 2 (2025) · hlm. 213–217

DOI
10.22437/jbsmr.v8i2.43180
ISSN
2597-6265, 2597-369X
Terbit
2025-06-30
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasing revenue. Spider-Man: No Way Home serves as an example of a successful sequel that attracted millions of viewers and generated substantial merchandise sales. However, not all sequels achieve the same level of success, leading to questions about the factors influencing audience decisions. This study aims to analyze the impact of film sequels on ticket and merchandise purchase decisions, with consumer satisfaction as an intervening variable. A quantitative research approach was employed, utilizing a survey method to collect data from fans of Spider-Man: No Way Home in Indonesia. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that film sequels significantly influence purchase decisions, both directly and through consumer satisfaction. The study confirms that satisfaction with a previous film strongly impacts a viewer’s decision to watch the sequel and purchase related merchandise. These results provide valuable insights for the film industry in designing more effective marketing strategies, particularly in ensuring high-quality storytelling and audience engagement to sustain franchise success. The study also highlights the importance of consumer loyalty, suggesting that maintaining a positive audience experience is key to long-term profitability in the entertainment industry

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET &amp; MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE</dc:title>
	<dc:creator xml:lang="en">Muhammad Alkubbarul Hafiz</dc:creator>
	<dc:creator xml:lang="en">Ekasari, Novita</dc:creator>
	<dc:creator xml:lang="en">Hasbullah, Husni</dc:creator>
	<dc:subject xml:lang="en">Sequel Film</dc:subject>
	<dc:subject xml:lang="en">Purchasing Decision</dc:subject>
	<dc:subject xml:lang="en">Consumer Satisfaction</dc:subject>
	<dc:description xml:lang="en">The film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasing revenue. Spider-Man: No Way Home serves as an example of a successful sequel that attracted millions of viewers and generated substantial merchandise sales. However, not all sequels achieve the same level of success, leading to questions about the factors influencing audience decisions. This study aims to analyze the impact of film sequels on ticket and merchandise purchase decisions, with consumer satisfaction as an intervening variable. A quantitative research approach was employed, utilizing a survey method to collect data from fans of Spider-Man: No Way Home in Indonesia. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that film sequels significantly influence purchase decisions, both directly and through consumer satisfaction. The study confirms that satisfaction with a previous film strongly impacts a viewer’s decision to watch the sequel and purchase related merchandise. These results provide valuable insights for the film industry in designing more effective marketing strategies, particularly in ensuring high-quality storytelling and audience engagement to sustain franchise success. The study also highlights the importance of consumer loyalty, suggesting that maintaining a positive audience experience is key to long-term profitability in the entertainment industry</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2025-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/43180</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v8i2.43180</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025; 213-217</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/43180/21935</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Muhammad Alkubbarul Hafiz</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>