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The INFLUENCE OF SKEPTICAL ATTITUDE AND ONLINE CUSTOMER REVIEW ON PURCHASE INTENTION OF SOMETHINC SKINCARE PRODUCTS AMONG GENERATION Z IN JAMBI CITY

Journal of Business Studies and Management Review · Vol. 9 No. 2 (2026) · hlm. 256–260

DOI
10.22437/jbsmr.v9i2.54162
ISSN
2597-6265, 2597-369X
Terbit
2026-06-30
Penerbit
Management Department, Faculty of Economics and Business, Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

Inggris

This study aims to analyze and determine the effect of skeptical attitudes and online customer reviews on the purchase intention of Somethinc skincare products among Generation Z in Jambi City, both partially and simultaneously. This research uses a quantitative approach. The population in this study consists of Generation Z in Jambi City who have used Somethinc skincare products, with a total sample of 96 respondents. The research data were obtained by distributing online questionnaires and were processed using IBM SPSS version 30. The analytical tools employed include validity testing, reliability testing, classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, and hypothesis testing (partial test, simultaneous test and coefficient of determination). The results show that, partially, skeptical attitudes have a negative effect on purchase intention, while online customer reviews have a positive and significant effect on purchase intention. Simultaneously, skeptical attitudes and online customer reviews significantly influence purchase intention. Thus, the better the online customer reviews and the lower the level of consumer skepticism, the higher the purchase intention for Somethinc skincare products among Generation Z in Jambi City.

Bahasa Indonesia

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh sikap skeptis dan online customer review terhadap minat beli produk skincare Somethinc pada Generasi Z di Kota Jambi secara parsial dan simultan. Jenis penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Generasi Z di Kota Jambi yang pernah menggunakan produk skincare Somethinc dengan jumlah sampel sebanyak 96 responden. Data penelitian diperoleh dengan cara menyebarkan kuesioner secara online dan diolah menggunakan aplikasi IBM SPSS versi 30. Alat analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas), uji regresi linear berganda, serta uji hipotesis (uji parsial, uji simultan, dan koefisien determinasi). Hasil penelitian menunjukkan bahwa secara parsial sikap skeptis berpengaruh negatif terhadap minat beli, sedangkan online customer review berpengaruh positif dan signifikan terhadap minat beli. Secara simultan, sikap skeptis dan online customer review berpengaruh signifikan terhadap minat beli. Dengan demikian, semakin baik online customer review dan semakin rendah tingkat skeptisisme konsumen, maka semakin tinggi minat beli produk skincare Somethinc pada Generasi Z di Kota Jambi.

Kata kunci

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22 penulis · 45 tautan kepenulisan bersama · 6 lintas organisasi

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  • Universitas Jambi
  • Jenderal Soedirman University
  • Universitas Dinamika Bangsa
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Agus SyarifUniversitas Jambi2
Yetniwati YetniwatiUniversitas Jambi1
Hartati HartatiUniversitas Jambi1
Iskandar ZulkarnainUniversitas Jambi1
Siti KunartiJenderal Soedirman University1
Wiralestari WiralestariUniversitas Jambi1
Iskandar SamUniversitas Jambi1
Enggar D. P. ArumAfiliasi tidak diketahui1
Rico WijayaAfiliasi tidak diketahui1
Uce LestariAfiliasi tidak diketahui1
Faizar FaridUniversitas Jambi1
Uce LestariUniversitas Jambi1
Raihan Fajri RamadhanUniversitas Jambi1
Hanan Laras SabrinaUniversitas Dinamika Bangsa1
Ade Perdana SiregarUniversitas Jambi1
Meirinda SiregarUniversitas Jambi1
Syahmardi YacobUniversitas Jambi1
Willy ApriansyahUniversitas Jambi1
Dian Mala Fithriani AiraUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The INFLUENCE OF SKEPTICAL ATTITUDE AND ONLINE CUSTOMER REVIEW ON PURCHASE INTENTION OF SOMETHINC SKINCARE PRODUCTS AMONG GENERATION Z IN JAMBI CITY</dc:title>
	<dc:creator xml:lang="en">Karinina Sharapova</dc:creator>
	<dc:creator xml:lang="en">Raja Sharah Fatricia</dc:creator>
	<dc:creator xml:lang="en">Istiqomah Malinda</dc:creator>
	<dc:subject xml:lang="en">Skeptical Attitude</dc:subject>
	<dc:subject xml:lang="en">Online Customer Review</dc:subject>
	<dc:subject xml:lang="en">Purchase Intention</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze and determine the effect of skeptical attitudes and online customer reviews on the purchase intention of Somethinc skincare products among Generation Z in Jambi City, both partially and simultaneously. This research uses a quantitative approach. The population in this study consists of Generation Z in Jambi City who have used Somethinc skincare products, with a total sample of 96 respondents. The research data were obtained by distributing online questionnaires and were processed using IBM SPSS version 30. The analytical tools employed include validity testing, reliability testing, classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, and hypothesis testing (partial test, simultaneous test and coefficient of determination). The results show that, partially, skeptical attitudes have a negative effect on purchase intention, while online customer reviews have a positive and significant effect on purchase intention. Simultaneously, skeptical attitudes and online customer reviews significantly influence purchase intention. Thus, the better the online customer reviews and the lower the level of consumer skepticism, the higher the purchase intention for Somethinc skincare products among Generation Z in Jambi City.</dc:description>
	<dc:description xml:lang="id">Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh sikap skeptis dan online customer review terhadap minat beli produk skincare Somethinc pada Generasi Z di Kota Jambi secara parsial dan simultan. Jenis penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Generasi Z di Kota Jambi yang pernah menggunakan produk skincare Somethinc dengan jumlah sampel sebanyak 96 responden. Data penelitian diperoleh dengan cara menyebarkan kuesioner secara online dan diolah menggunakan aplikasi IBM SPSS versi 30. Alat analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas), uji regresi linear berganda, serta uji hipotesis (uji parsial, uji simultan, dan koefisien determinasi). Hasil penelitian menunjukkan bahwa secara parsial sikap skeptis berpengaruh negatif terhadap minat beli, sedangkan online customer review berpengaruh positif dan signifikan terhadap minat beli. Secara simultan, sikap skeptis dan online customer review berpengaruh signifikan terhadap minat beli. Dengan demikian, semakin baik online customer review dan semakin rendah tingkat skeptisisme konsumen, maka semakin tinggi minat beli produk skincare Somethinc pada Generasi Z di Kota Jambi.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2026-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/54162</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v9i2.54162</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026; 256-260</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/54162/24710</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Karinina Sharapova, Raja Sharah Fatricia, Istiqomah Malinda</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
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