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PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PENGGUNA SAMSUNG GALAXY TAB

Jurnal Dinamika Manajemen · Vol. 7 No. 1 (2019) · hlm. 14–26

DOI
10.22437/jdm.v7i1.1804
ISSN
2355-8148, 2338-123X
Terbit
2019-03-28
Penerbit
Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

ABSTRACT Experiential marketing isa new  approach for marketer. In experiential marketing customeris able to differentiate products or servicesaccording to his/her own experience. In this research, dimension of experiental marketing that consist five approach i.e., sense, feel, think, act and relate is used to determine its  effects. This purpose is to determine the efect of experiential marketing approach on consumer satisfaction of Samsung Galaxy Ta user. Research type is explanatory which is used questionaire as data gathering instrument furthermore it use interview and observation too.  Based on the results, sumultaneously sense, feel, think, act and relate have significantinfluence on satisfaction. And partially, only senese and think that have a significant effect on customer satisfaction. Keywords: sense, feel, think, act, relate and consumer satisfaction

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  • Universitas Jambi
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Ade OctaviaUniversitas Jambi14
Ade Perdana SiregarUniversitas Jambi3
Suswita RozaUniversitas Jambi3
Lucky Enggrani FitriUniversitas Jambi3
Heriberta HeribertaUniversitas Jambi2
Dahmiri DahmiriUniversitas Jambi2
Zulfanetti ZulfanettiUniversitas Jambi2
Garry Yuesa RosyidUniversitas Jambi2
Ridhwan RidhwanUniversitas Jambi2
Panggita WijayaUniversitas Jambi1
Tona Aurora LubisUniversitas Jambi1
Johannes SimatupangUniversitas Jambi1
Fitri WidiasturiUniversitas Jambi1
Ade Per SiregarUniversitas Jambi1
RTS. RatnawatiAfiliasi tidak diketahui1
Dwi KurniawanUniversitas Jambi1
Ade Titi NifitaUniversitas Jambi1
Ade Perdana SiregarAfiliasi tidak diketahui1
Ade Titi NofitaAfiliasi tidak diketahui1
Musnaini MusnainiUniversitas Jambi1
Lucky Enggrani FitriAfiliasi tidak diketahui1
Ahmad Dylan Al MuzzakyUniversitas Jambi1
Muspawi MuspawiUniversitas Jambi1
Dedy SetiawanUniversitas Jambi1
Sylvia Kartika Wulan BhayangkariUniversitas Jambi1
Yenny YuniartiUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jmbp/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">PENGARUH  EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PENGGUNA SAMSUNG GALAXY TAB</dc:title>
	<dc:creator xml:lang="en">Sriayudha, Yayuk</dc:creator>
	<dc:description xml:lang="en">ABSTRACT Experiential marketing isa new  approach for marketer. In experiential marketing customeris able to differentiate products  or servicesaccording to his/her own experience.  In this research,  dimension of experiental marketing that  consist  five approach  i.e., sense, feel, think, act and relate is used to determine  its  effects. This purpose  is  to determine the efect of experiential marketing approach on  consumer satisfaction of  Samsung Galaxy Ta user. Research type is explanatory which is  used questionaire as data gathering instrument furthermore  it use interview and observation too.  Based on the results, sumultaneously sense, feel, think, act and relate have  significantinfluence on satisfaction. And partially, only senese and think that have a significant effect on customer satisfaction.    Keywords: sense, feel, think , act, relate  and consumer satisfaction</dc:description>
	<dc:publisher xml:lang="en">Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2019-03-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jmbp/article/view/1804</dc:identifier>
	<dc:identifier>10.22437/jdm.v7i1.1804</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Manajemen; Vol. 7 No. 1 (2019): Jurnal Dinamika Manajemen; 14-26</dc:source>
	<dc:source>2355-8148</dc:source>
	<dc:source>2338-123X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jmbp/article/view/1804/7415</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2013 Yayuk Sriayudha</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>