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Pengaruh store atmosphere terhadap keputusan pembelian konsumen di Coffee Shop Lucky Coffee Kota Jambi

Jurnal Dinamika Manajemen · Vol. 8 No. 3 (2020) · hlm. 125–130

DOI
10.22437/jdm.v8i3.16865
ISSN
2355-8148, 2338-123X
Terbit
2020-12-15
Penerbit
Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aimed to determine the effect of store atmosphere dimensions on purchasing decisions at Lucky Coffee Jambi City coffee shop. The number of samples taken was 100 respondents using nonprobability sampling techniques and quantitative methods. Data collection was carried out by distributing questionnaires. Based on the study results, it is suggested that Lucky Coffee keep the outside variable (X1) and purchase points (X4) to increase consumer purchasing decisions on Lucky Coffee. Data were analyzed with multiple linear regression analysis using statistical software SPSS 21. The results showed that the coefficient of determination showed an R square of 0.752, which means that the store atmosphere affects purchasing decisions by 75.2%. The remaining24.8% is influenced by other factors not examined in this research. The F Store Atmosphere test involves purchasing decisions, evidenced by the F value of 71.834. In the T-test, it is known that the exterior (X1) has an effect of 5.346, the general interior (X2) is 1.315, the store layout (X3) is 0.423, and the point of purchase (X4) is 2.079. From the results of this study, it can be concluded that the Store Atmosphere on individual purchasing decisions affects the outer dimensions of the store and the purchase points. In contrast, the general interior dimensions and store layout do not significantly affect purchasing decisions.

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  • Universitas Gadjah Mada
  • Institut Teknologi Sepuluh Nopember
  • Hasanuddin University
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Pradita Eko Prasetyo UtomoUniversitas Gadjah Mada1
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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jmbp/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Pengaruh store atmosphere terhadap keputusan pembelian konsumen di Coffee Shop Lucky Coffee Kota Jambi</dc:title>
	<dc:creator xml:lang="en">Krisito, Renol Elmi </dc:creator>
	<dc:creator xml:lang="en">Yacob, Syahmardi </dc:creator>
	<dc:creator xml:lang="en"> Yuniarti, Yenny</dc:creator>
	<dc:subject xml:lang="en">store atmosphere</dc:subject>
	<dc:subject xml:lang="en">purchase decisions</dc:subject>
	<dc:description xml:lang="en">This study aimed to determine the effect of store atmosphere dimensions on purchasing decisions at Lucky Coffee Jambi City coffee shop. The number of samples taken was 100 respondents using nonprobability sampling techniques and quantitative methods. Data collection was carried out by distributing questionnaires. Based on the study results, it is suggested that Lucky Coffee keep the outside variable (X1) and purchase points (X4) to increase consumer purchasing decisions on Lucky Coffee. Data were analyzed with multiple linear regression analysis using statistical software SPSS 21. The results showed that the coefficient of determination showed an R square of 0.752, which means that the store atmosphere affects purchasing decisions by 75.2%. The remaining24.8% is influenced by other factors not examined in this research. The F Store&amp;nbsp;Atmosphere test involves purchasing decisions, evidenced by the F value of&amp;nbsp;71.834. In the T-test, it is known that the exterior (X1) has an effect of 5.346, the general interior (X2) is 1.315, the store layout (X3) is 0.423, and the point of purchase (X4) is 2.079. From the results of this study, it can be concluded that the Store Atmosphere on individual purchasing decisions affects the outer dimensions of the store and the purchase points. In contrast, the general interior dimensions and store layout do not significantly affect purchasing decisions.</dc:description>
	<dc:publisher xml:lang="en">Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2020-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jmbp/article/view/16865</dc:identifier>
	<dc:identifier>10.22437/jdm.v8i3.16865</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Manajemen; Vol. 8 No. 3 (2020): Jurnal Dinamika Manajemen; 125-130</dc:source>
	<dc:source>2355-8148</dc:source>
	<dc:source>2338-123X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jmbp/article/view/16865/12899</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2020 Renol Elmi  Krisito, Syahmardi  Yacob, Yenny  Yuniarti</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>