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Preferensi konsumen dalam berbelanja pada online shop

Jurnal Dinamika Manajemen · Vol. 7 No. 3 (2019) · hlm. 153–162

DOI
10.22437/jdm.v7i3.16943
ISSN
2355-8148, 2338-123X
Terbit
2019-12-15
Penerbit
Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to analyze consumer preferences in shopping at online shops. The dimensions of the product attribute in this study are Merchandise (always ready goods, various products, items according to photos), customer service (fast delivery of goods, responsive AI chatbot, easy credit process), navigation (good layout, search through filters, easy login), Security (COD system, safe delivery of goods (warranty), safe user data). The analysis tool used is the average analysis methodandconjoinedanalysis with the SPSS version 21 application. The results showed consumer preferences in shopping at the online shop. These products vary in the dimensions of Merchandise, fast processing of goods on the dimensions of customer service and promotion, good layout on the navigation and convenience dimension, and the cash on the delivery system on the security dimension. This research is expected to guide online shop developers to develop applications, web systems, and digital services that refer to the sizes that consumers prefer.

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37 penulis · 89 tautan kepenulisan bersama · 4 lintas organisasi

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  • Universitas Jambi
  • Universitas Halu Oleo
  • Universitas Muhammadiyah Jambi
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Ade OctaviaUniversitas Jambi4
Yenny YuniartiUniversitas Jambi3
Zulfanetti ZulfanettiUniversitas Jambi2
Garry Yuesa RosyidUniversitas Jambi2
Ade Perdana SiregarUniversitas Jambi2
Sylvia Kartika Wulan BhayangkariUniversitas Jambi2
Habibbullah HabibbullahAfiliasi tidak diketahui2
M. Dede RiandyAfiliasi tidak diketahui2
Yayuk SriayudhaUniversitas Jambi1
Ade Perdana SiregarAfiliasi tidak diketahui1
Ari Sonang RangkutiUniversitas Jambi1
RAJA SARAH FATRICIAAfiliasi tidak diketahui1
Jamal JamalUniversitas Halu Oleo1
Garry Yuasa RosyidAfiliasi tidak diketahui1
Agesha MarsyafUniversitas Muhammadiyah Jambi1
Dwi KurniawanUniversitas Jambi1
Feny TialonawarmiUniversitas Jambi1
Syahmardi YacobUniversitas Jambi1
Alya Ananda RielUniversitas Jambi1
Yenny YuniartiUniversitas Jambi1
Ahmad Farhan SubhiUniversitas Jambi1
JohannesAfiliasi tidak diketahui1
Afrizal .Afiliasi tidak diketahui1
Maria MagdalenaAfiliasi tidak diketahui1
Dahmiri DahmiriUniversitas Jambi1
Iliyas IliyasAfiliasi tidak diketahui1
Nefi Agus Wahyu NingsihAfiliasi tidak diketahui1
Elesabet Octaria LimbongUniversitas Jambi1
Edy ArisondhaUniversitas Jambi1
Sigit IndrawijayaUniversitas Jambi1
Deldi AbdilahUniversitas Jambi1
Fenny TialonawamarniUniversitas Jambi1
Maulidia Imastary TanUniversitas Jambi1
Adi Ihsan Syukri AmriUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jmbp/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Preferensi konsumen dalam berbelanja pada online shop</dc:title>
	<dc:creator xml:lang="en">Musa, Arbi </dc:creator>
	<dc:creator xml:lang="en">Erida, Erida</dc:creator>
	<dc:creator xml:lang="en">Nifita , Ade Titi </dc:creator>
	<dc:subject xml:lang="en">merchandise</dc:subject>
	<dc:subject xml:lang="en">customer service</dc:subject>
	<dc:subject xml:lang="en">navigation</dc:subject>
	<dc:subject xml:lang="en">security</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze consumer preferences in shopping at online shops. The dimensions of the product attribute in this study are Merchandise (always ready goods, various products, items according to photos), customer service (fast delivery of goods, responsive AI chatbot, easy credit process), navigation (good layout, search through filters, easy login), Security (COD system, safe delivery of goods (warranty), safe user data). The analysis tool used is the average analysis methodandconjoinedanalysis with the SPSS version 21 application. The results showed consumer preferences in shopping at the online shop. These products vary in the dimensions of Merchandise, fast processing of goods on the dimensions of customer service and promotion, good layout on the navigation and convenience dimension, and the cash on the delivery system on the security dimension. This research is expected to guide online shop developers to develop applications, web systems, and digital services that refer to the sizes that consumers prefer.</dc:description>
	<dc:publisher xml:lang="en">Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2019-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jmbp/article/view/16943</dc:identifier>
	<dc:identifier>10.22437/jdm.v7i3.16943</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Manajemen; Vol. 7 No. 3 (2019): Jurnal Dinamika Manajemen; 153-162</dc:source>
	<dc:source>2355-8148</dc:source>
	<dc:source>2338-123X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jmbp/article/view/16943/12882</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2019 Arbi  Musa, Erida Erida, Ade Titi  Nifita </dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>