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Pengaruh store atmosphere dan keragaman produk terhadap minat beli konsumen di Miniso Jambi Town Square

Jurnal Dinamika Manajemen · Vol. 8 No. 2 (2020) · hlm. 79–84

DOI
10.22437/jdm.v8i2.16959
ISSN
2355-8148, 2338-123X
Terbit
2020-06-09
Penerbit
Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

In this study, the variable store atmosphere and product diversity were the research variables in Miniso Jambi town square. Because according to the author, Miniso is able to have a strong appeal in the eyes of visitors or consumers. Therefore, this study aims to determine the effect of store atmosphere and product diversity on consumer buying interest in Miniso Jambi Town Square, either partially or simultaneously. The research method used by the author is non probability sampling by distributing questionnaires to 100 respondents at the Miniso Store Jambi Town square. The data that has been collected is then processed and analyzed using the SPSS v.22 program data statistical test data. Based on the data processed and analyzed, Store Atmosphere has a positive effect on consumer Purchase Interest where the regression coefficient is 0.103 and the regression coefficient value of Product Diversity is 0.085, meaning the sig value. obtained 0.000 <0.05. It is known that the Adjusted R2 in this study is 0.341. This shows the amount of store atmosphere and product diversity on consumer purchase interest by 34.1%, while the remaining 63.9% is influenced by other unknown variables in this study.Keywords: Dividend policy, earnings volatility, leverage, stock price volatility.

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  • Universitas Halu Oleo
  • Universitas Jambi
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  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Sigit IndrawijayaAfiliasi tidak diketahui8
Dwi KurniawanAfiliasi tidak diketahui5
Novita SariAfiliasi tidak diketahui5
Sylvia Kartika Wulan BhayangkariAfiliasi tidak diketahui5
Idham KhalikAfiliasi tidak diketahui4
Sry RositaAfiliasi tidak diketahui4
Ade OctaviaAfiliasi tidak diketahui3
Dedy SetiawanAfiliasi tidak diketahui3
Shofia AminAfiliasi tidak diketahui2
Yayuk SriayudhaAfiliasi tidak diketahui2
Rista Aldilla SyafriAfiliasi tidak diketahui2
Rizky Azika RamadhanAfiliasi tidak diketahui2
Auliza OktariAfiliasi tidak diketahui2
Rohman WillianAfiliasi tidak diketahui2
Fitri WidiastutiAfiliasi tidak diketahui2
Johannes JohannesAfiliasi tidak diketahui2
Yuliusman YuliusmanAfiliasi tidak diketahui2
Wahyu Juari SetiawanAfiliasi tidak diketahui1
Sylvia Kartika Wulah BhayangkariAfiliasi tidak diketahui1
Idham Khalik Idham KhalikAfiliasi tidak diketahui1
Husni Hasbullah Husni HasbullahAfiliasi tidak diketahui1
Panggita WijayaAfiliasi tidak diketahui1
Indra JayaAfiliasi tidak diketahui1
Zamzami ZamzamiAfiliasi tidak diketahui1
Helen ParkhurstAfiliasi tidak diketahui1
Syahmardi YacobAfiliasi tidak diketahui1
Kasirul FadliAfiliasi tidak diketahui1
Musyayaddah MusyayaddahAfiliasi tidak diketahui1
Arsyadt ArsyadtAfiliasi tidak diketahui1
Muhammad AminUniversitas Halu Oleo1
Lucky Enggrani FitriAfiliasi tidak diketahui1
Johanes SimatupangAfiliasi tidak diketahui1
Ade TitinifitaAfiliasi tidak diketahui1
RTS. RatnawatiAfiliasi tidak diketahui1
Daniel ArsaUniversitas Jambi1
Musnaini MusnainiAfiliasi tidak diketahui1
Lucky Enggrani FitriAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jmbp/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Pengaruh store atmosphere dan keragaman produk terhadap minat beli konsumen di Miniso Jambi Town Square</dc:title>
	<dc:creator xml:lang="en">Zhafira, Inastria </dc:creator>
	<dc:creator xml:lang="en">Dahmiri, Dahmiri</dc:creator>
	<dc:creator xml:lang="en">Hasbullah, Husni </dc:creator>
	<dc:subject xml:lang="en">store atmosphere</dc:subject>
	<dc:subject xml:lang="en">product diversity</dc:subject>
	<dc:subject xml:lang="en">buying interest</dc:subject>
	<dc:description xml:lang="en">In this study, the variable store atmosphere and product diversity were the research variables in Miniso Jambi town square. Because according to the author, Miniso is able to have a strong appeal in the eyes of visitors or consumers. Therefore, this study aims to determine the effect of store atmosphere and product diversity on consumer buying interest in Miniso Jambi Town Square, either partially or simultaneously. The research method used by the author is non probability sampling by distributing questionnaires to 100 respondents at the Miniso Store Jambi Town square. The data that has been collected is then processed and analyzed using the SPSS v.22 program data statistical test data. Based on the data processed and analyzed, Store Atmosphere has a positive effect on consumer Purchase Interest where the regression coefficient is 0.103 and the regression coefficient value of Product Diversity is 0.085, meaning the sig value. obtained 0.000 &amp;lt;0.05. It is known that the Adjusted R2 in this study is 0.341. This shows the amount of store atmosphere and product diversity on consumer purchase interest by 34.1%, while the remaining 63.9% is influenced by other unknown variables in this study.Keywords: Dividend policy, earnings volatility, leverage, stock price volatility.</dc:description>
	<dc:publisher xml:lang="en">Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2020-06-09</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jmbp/article/view/16959</dc:identifier>
	<dc:identifier>10.22437/jdm.v8i2.16959</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Manajemen; Vol. 8 No. 2 (2020): Jurnal Dinamika Manajemen; 79-84</dc:source>
	<dc:source>2355-8148</dc:source>
	<dc:source>2338-123X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jmbp/article/view/16959/12893</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2020 Inastria  Zhafira, Dahmiri Dahmiri, Husni  Hasbullah</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>