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PERAN KAMPANYE SOCIAL MARKETING TERHADAP KEPUTUSAN MASYARAKAT UNTUK MEMBAYAR ZAKAT MELALUI LEMABAGA AMIL ZAKAT

Jurnal Manajemen Terapan dan Keuangan · Vol. 5 No. 2 (2016) · hlm. 130–138

DOI
10.22437/jmk.v5i2.3271
ISSN
2685-9424, 2252-8636
Terbit
2016-09-07
Penerbit
Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The low effectiveness of zakat distribution nowaday is related to the lack of interest of the community to pay zakat through zakat institutions. This is indicated by collection and distribution of zakat which is less managed. This eventually leads to the purpose of zakat in welfare of society which is not achieved. Social marketing campaigns as one marketing element can be used as an alternative in changing people's behavior in paying zakat through Amil Zakat Institution. This study was aimed to measure the impact of social marketing campaigns of zakat payment via Amil Zakat on the decision of community in paying zakat through the Institute amil zakat. Method used in this research was quantitative descriptive. Data were analyzed using simple linear regression analysis with social marketing campaign variables as independent variable and decisions in pay zakat through amil institutions as the dependent variable. Results showed that social marketing campaign had positive influence on the community's decision to pay zakat through Amil Zakat

Jaringan kolaborasi para penulis

40 penulis · 80 tautan kepenulisan bersama · 2 lintas organisasi · menampilkan 40 yang paling banyak terhubung

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  • Universitas Jambi
  • Institut Agama Islam Negeri Bone
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dahmiri DahmiriUniversitas Jambi5
Nurida IsnaeniUniversitas Jambi3
Pradita Eko Prasetyo UtomoUniversitas Jambi2
Dawam SuprayogiUniversitas Jambi2
Candra MustikaUniversitas Jambi1
Zamzami ZamzamiUniversitas Jambi1
Lucky Enggraini FitriAfiliasi tidak diketahui1
Ridhwan RidhwanInstitut Agama Islam Negeri Bone1
Sry RositaUniversitas Jambi1
Johannes JohannesUniversitas Jambi1
Zamzami ZamzamiAfiliasi tidak diketahui1
Syahmardi YacubAfiliasi tidak diketahui1
Sugih SuhartiniUniversitas Jambi1
Novita SariUniversitas Jambi1
Fitriaty FitriatyUniversitas Jambi1
Almuluk Fajar ZuhriUniversitas Jambi1
Shofia AminUniversitas Jambi1
Feny TialonawarmiUniversitas Jambi1
Yudi YudiUniversitas Jambi1
Try SyeftianiUniversitas Jambi1
Abdunmumin BadoUniversitas Jambi1
Zamzami ZamzamiUniversitas Jambi1
DahmiriUniversitas Jambi1
Irham FajriUniversitas Jambi1
Ayu Ulya WatiAfiliasi tidak diketahui1
Ahmad SobirinAfiliasi tidak diketahui1
Novita EkasariAfiliasi tidak diketahui1
Ahmad SobirinAfiliasi tidak diketahui1
Ary Dean AmriUniversitas Jambi1
Muhammad Wahyu ZahranAfiliasi tidak diketahui1
Arbet Irawan NasutionAfiliasi tidak diketahui1
YENI EVRIANIAfiliasi tidak diketahui1
NIKMATURROHMAHAfiliasi tidak diketahui1
ROSIFILAYANTIAfiliasi tidak diketahui1
. WIDAYANTIAfiliasi tidak diketahui1
Asep MachpudinUniversitas Jambi1
DianMala Fithriani AiraAfiliasi tidak diketahui1
Rosif RohmanUniversitas Jambi1
Semi SemiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/mankeu/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">PERAN KAMPANYE SOCIAL MARKETING  TERHADAP KEPUTUSAN MASYARAKAT UNTUK MEMBAYAR ZAKAT MELALUI LEMABAGA AMIL ZAKAT</dc:title>
	<dc:creator xml:lang="en">INDRAWIJAYA, SIGIT</dc:creator>
	<dc:description xml:lang="en">The low effectiveness of zakat distribution nowaday is related to the lack of interest of the community to pay zakat through zakat institutions. This is indicated by collection and distribution of zakat which is less managed. This eventually leads to the purpose of zakat in welfare of society which is not achieved. Social marketing campaigns as one marketing element  can be used as an alternative in changing people's behavior in paying zakat through Amil Zakat Institution. This study was aimed to measure the impact of social marketing campaigns of zakat payment via Amil Zakat on the decision of  community in paying zakat through the Institute amil zakat. Method used in this research was quantitative descriptive. Data were analyzed using simple linear regression analysis with social marketing campaign variables as independent variable and decisions in pay zakat through amil institutions as the dependent variable.  Results showed that social marketing campaign had positive influence on the community's decision to pay zakat through Amil Zakat</dc:description>
	<dc:publisher xml:lang="en">Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2016-09-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/mankeu/article/view/3271</dc:identifier>
	<dc:identifier>10.22437/jmk.v5i2.3271</dc:identifier>
	<dc:source xml:lang="en">Jurnal Manajemen Terapan dan Keuangan; Vol. 5 No. 2 (2016): Jurnal Manajemen Terapan dan Keuangan; 130 - 138</dc:source>
	<dc:source>2685-9424</dc:source>
	<dc:source>2252-8636</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/mankeu/article/view/3271/6004</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 SIGIT INDRAWIJAYA</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>