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INOVASI PRODUK DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN BATIK JAMBI MARYANA

Jurnal Manajemen Terapan dan Keuangan · Vol. 9 No. 03 (2020) · hlm. 149–156

DOI
10.22437/jmk.v9i03.12050
ISSN
2685-9424, 2252-8636
Terbit
2020-12-30
Penerbit
Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

The purpose of this research are: (1) To identified and analyzed the impact of the product innovation simoutanously and partially towards the decision of Batik Jambi Maryana’s purchase. (2) To identified and analyzed the most dominant variable of the product innovasion that influenced the decision of purchasing Batik Jambi Maryana. This research is held in Jambi City and its sorroundings, by doing the survey methods. The sample came from 100 people that lives in Jambi and had purchased Batik Jambi Maryana more than once. The data was processed by using multiple regression analist tools. The research shows that all variable on the product innovation has an impact to the purchase decision both simoutanously and partially. Whilst the most dominant variable are complexity and communicability.

Jaringan kolaborasi para penulis

22 penulis · 45 tautan kepenulisan bersama · 1 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Jambi
  • Universitas Halu Oleo
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Erida EridaUniversitas Jambi3
Garry Yuesa RosyidUniversitas Jambi2
Ade Perdana SiregarUniversitas Jambi2
Ade OctaviaUniversitas Jambi1
Yayuk SriayudhaUniversitas Jambi1
Ade Perdana SiregarAfiliasi tidak diketahui1
Jamal JamalUniversitas Halu Oleo1
Garry Yuasa RosyidAfiliasi tidak diketahui1
Dwi KurniawanUniversitas Jambi1
Feny TialonawarmiUniversitas Jambi1
Syahmardi YacobUniversitas Jambi1
Alya Ananda RielUniversitas Jambi1
JohannesAfiliasi tidak diketahui1
Afrizal .Afiliasi tidak diketahui1
Arbi MusaAfiliasi tidak diketahui1
Habibbullah HabibbullahAfiliasi tidak diketahui1
Dahmiri DahmiriUniversitas Jambi1
Iliyas IliyasAfiliasi tidak diketahui1
M. Dede RiandyAfiliasi tidak diketahui1
Edy ArisondhaUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/mankeu/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">INOVASI PRODUK DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN BATIK JAMBI MARYANA</dc:title>
	<dc:creator xml:lang="en">Nifita, Ade Titi </dc:creator>
	<dc:creator xml:lang="en">Tialonawamarni, Fenny </dc:creator>
	<dc:description xml:lang="en">The purpose of this research are : (1) To identified and analyzed the impact of the product innovation simoutanously and partially towards the decision of Batik Jambi Maryana’s purchase. (2) To identified and analyzed the most dominant variable of the product innovasion that influenced the decision of purchasing Batik Jambi Maryana. This research is held in Jambi City and its sorroundings, by doing the survey methods. The sample came from 100 people that lives in Jambi and had purchased Batik Jambi Maryana more than once. The data was processed by using multiple regression analist tools. The research shows that all variable on the product innovation has an impact to the purchase decision both simoutanously and partially. Whilst the most dominant variable are complexity and communicability.</dc:description>
	<dc:publisher xml:lang="en">Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2020-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/mankeu/article/view/12050</dc:identifier>
	<dc:identifier>10.22437/jmk.v9i03.12050</dc:identifier>
	<dc:source xml:lang="en">Jurnal Manajemen Terapan dan Keuangan; Vol. 9 No. 03 (2020): Jurnal Manajemen Terapan dan Keuangan  ; 149-156</dc:source>
	<dc:source>2685-9424</dc:source>
	<dc:source>2252-8636</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/mankeu/article/view/12050/10726</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 1970 Ade Titi Nifita</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>