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PENGARUH EMOSI POSITIF DAN PROMOSI PENJUALAN TERHADAP MINAT BELI (STUDI PADA COFFEE SHOP EPIDEMI JOMBANG)

Jurnal Manajemen Terapan dan Keuangan · Vol. 13 No. 02 (2024) · hlm. 541–553

DOI
10.22437/jmk.v13i02.32739
ISSN
2685-9424, 2252-8636
Terbit
2024-06-11
Penerbit
Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study seeks to ascertain the impact of favorable emotions and sales promotions on consumer purchasing intentions. This study used quantitative research as many as 96 respondents in Jombang Regency who will visit or have visited Coffee Shop Epidemic. This research employed a questionnaire-based data collection approach, disseminated through purposive sampling methods. Data analysis involved employing various statistical techniques, including multiple linear regression analysis, validity and reliability assessments, F-tests, t-tests, and correlation coefficient and determination assessments utilizing SPSS 25 software. The results of this study suggest that positive emotions significantly influence the likelihood of making a purchase. Moreover, sales promotions wield a noteworthy impact on purchasing intent as well. Furthermore, there exists a concurrent effect of favorable emotions and sales promotions on purchasing intent.

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  • Institut Teknologi dan Bisnis PGRI Dewantara Jombang
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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/mankeu/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">PENGARUH EMOSI POSITIF DAN PROMOSI PENJUALAN TERHADAP MINAT BELI (STUDI PADA COFFEE SHOP EPIDEMI JOMBANG)</dc:title>
	<dc:creator xml:lang="en">Prada, Bagas Maulana Pasha Aditya </dc:creator>
	<dc:creator xml:lang="en">Kurniawan, Indra </dc:creator>
	<dc:description xml:lang="en">This study seeks to ascertain the impact of favorable emotions and sales promotions on consumer purchasing intentions. This study used quantitative research as many as 96 respondents in Jombang Regency who will visit or have visited Coffee Shop Epidemic. This research employed a questionnaire-based data collection approach, disseminated through purposive sampling methods. Data analysis involved employing various statistical techniques, including multiple linear regression analysis, validity and reliability assessments, F-tests, t-tests, and correlation coefficient and determination assessments utilizing SPSS 25 software. The results of this study suggest that positive emotions significantly influence the likelihood of making a purchase. Moreover, sales promotions wield a noteworthy impact on purchasing intent as well. Furthermore, there exists a concurrent effect of favorable emotions and sales promotions on purchasing intent.</dc:description>
	<dc:publisher xml:lang="en">Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2024-06-11</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/mankeu/article/view/32739</dc:identifier>
	<dc:identifier>10.22437/jmk.v13i02.32739</dc:identifier>
	<dc:source xml:lang="en">Jurnal Manajemen Terapan dan Keuangan; Vol. 13 No. 02 (2024): Jurnal Manajemen Terapan dan Keuangan; 541-553</dc:source>
	<dc:source>2685-9424</dc:source>
	<dc:source>2252-8636</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/mankeu/article/view/32739/18214</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Bagas Maulana Pasha Aditya  Prada, Indra  Kurniawan</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>