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Analisis faktor-faktor yang mempengaruhi permintaan kain batik Jambi di Kelurahan Mayang Mangurai Kecamatan Alam Barajo Kota Jambi

e-Journal Perdagangan Industri dan Moneter · Vol. 9 No. 2 (2021) · hlm. 83–96

DOI
10.22437/pim.v9i2.6514
ISSN
2303-1204
Terbit
2021-10-08
Penerbit
Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The purpose of this study was (1) to analyze consumer characteristics of Jambi batik cloth based on the amount of demand for Jambi batik cloth in Mayang Mangurai Village, Alam Barajo District, Jambi City (2) to analyze the effect of Jambi batik cloth prices, consumer income, and prices of substitute goods on cloth demand. Jambi batik in Mayang Mangurai Village, Alam Barajo District, Jambi City. The method used in this study is a survey method using primary data obtained from questionnaires and direct interviews. The data analysis method used was descriptive and quantitative analysis methods with multiple linear regression analysis. The results of the study indicate that (1) the average age of consumers of Jambi batik cloth in Mayang Mangurai Village is 42 years, the last education average of Jambi batik cloth consumers is S1, the average job of Jambi batik cloth consumers is as a civil servant, the average consumer of Jambi batik cloth has a family of 4 people, and the average income earned by consumers of Jambi batik cloth is Rp.4.240.000 on average per month in a year; and (2) simultaneously and partially independent variables, the price of Jambi batik cloth, consumer income and the price of substitute goods have a significant effect on the demand for Jambi batik cloth in Mayang Mangurai Village, Alam Barajo District, Jambi City. Keywords: Demand, Price, Income, Price of Substitute Goods

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JUNAIDI JUNAIDIAfiliasi tidak diketahui12
Etik UmiyatiAfiliasi tidak diketahui9
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Ade OctaviaAfiliasi tidak diketahui4
Dwi HastutiAfiliasi tidak diketahui4
Yulmardi YulmardiAfiliasi tidak diketahui3
Amri AmirAfiliasi tidak diketahui3
Erida EridaAfiliasi tidak diketahui2
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Haryadi HaryadiAfiliasi tidak diketahui1
Eristian WibisonoUniversity of Pecs1
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Fuad MuchlisAfiliasi tidak diketahui1
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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/pim/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Analisis faktor-faktor yang mempengaruhi permintaan kain batik Jambi di Kelurahan Mayang Mangurai Kecamatan Alam Barajo Kota Jambi</dc:title>
	<dc:creator xml:lang="en">Lestari, Anisa Dinda</dc:creator>
	<dc:creator xml:lang="en">Zulfanetti, Zulfanetti</dc:creator>
	<dc:creator xml:lang="en">Hardiani, Hardiani</dc:creator>
	<dc:description xml:lang="en">The purpose of this study was (1) to analyze consumer characteristics of Jambi batik cloth based on the amount of demand for Jambi batik cloth in Mayang Mangurai Village, Alam Barajo District, Jambi City (2) to analyze the effect of Jambi batik cloth prices, consumer income, and prices of substitute goods on cloth demand. Jambi batik in Mayang Mangurai Village, Alam Barajo District, Jambi City. The method used in this study is a survey method using primary data obtained from questionnaires and direct interviews. The data analysis method used was descriptive and quantitative analysis methods with multiple linear regression analysis. The results of the study indicate that (1) the average age of consumers of Jambi batik cloth in Mayang Mangurai Village is 42 years, the last education average of Jambi batik cloth consumers is S1, the average job of Jambi batik cloth consumers is as a civil servant, the average consumer of Jambi batik cloth has a family of 4 people, and the average income earned by consumers of Jambi batik cloth is Rp.4.240.000 on average per month in a year; and (2) simultaneously and partially independent variables, the price of Jambi batik cloth, consumer income and the price of substitute goods have a significant effect on the demand for Jambi batik cloth in Mayang Mangurai Village, Alam Barajo District, Jambi City.
Keywords: Demand, Price, Income, Price of Substitute Goods</dc:description>
	<dc:publisher xml:lang="en">Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2021-10-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/pim/article/view/6514</dc:identifier>
	<dc:identifier>10.22437/pim.v9i2.6514</dc:identifier>
	<dc:source xml:lang="en">e-Journal Perdagangan Industri dan Moneter; Vol. 9 No. 2 (2021): e-Journal Perdagangan Industri dan Moneter; 83-96</dc:source>
	<dc:source>2303-1204</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/pim/article/view/6514/11925</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 1970 Anisa Dinda Lestari, zulfa netti, har diani</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>