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Faktor-faktor yang mempengaruhi minat belanja online masyarakat (studi kasus pengikut instagram muslimah thread)

e-Journal Perdagangan Industri dan Moneter · Vol. 10 No. 1 (2022) · hlm. 25–38

DOI
10.22437/pim.v10i1.16289
ISSN
2303-1204
Terbit
2022-03-07
Penerbit
Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The purpose of this study was to partially determine respondents' characteristics and the effect of promotion, product price, and shopping experience on people's online shopping interest. This study was conducted using a Likert scale shared with google form via Instagram @Muslimahthread_, from the results of the data obtained from the Likert scale then processed with multiple regression models. From the results of the study, it was found that the characteristics of the respondents were dominated by respondents aged between 14 – 23 years (84.6%), educated in junior high and high school equivalents (82.4%), unmarried (90%), status as students (62%), came from Java Island (67.4%), those who were already working had incomes between IDR 300,000 – IDR 2,522,278 (49%) and those who had not worked had revenues between IDR 60,000 – IDR 1,239,621 (92,4%). With expenses between IDR 35,000 – IDR 941,341 per month (79.6%), the average nominal online shopping transaction is between IDR 20,000 - IDR 359,095 per month (84.2%), having no side job (76.9%), the most popular types of products are Fashion and Beauty Products (78.3%), and the most frequently used type of payment COD or Cash on Delivery (40.7%). The results of multiple linear regression indicate that Promotion and Shopping Experience has a significant effect on Online Shopping Interest. Meanwhile, product prices have no significant impact on online shopping interest. Â

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  • Universitas Jambi
  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Candra MustikaUniversitas Jambi8
Siti HodijahAfiliasi tidak diketahui3
Erni AchmadUniversitas Jambi2
Haryadi HaryadiUniversitas Jambi2
Parmadi ParmadiUniversitas Jambi1
Emilia EmiliaUniversitas Jambi1
Adi BhaktiUniversitas Jambi1
Syaifuddin SyaifuddinUniversitas Jambi1
Nadya GraceUniversitas Jambi1
Usman HardiantoUniversitas Jambi1
Dearmi ArtisUniversitas Jambi1
Kosiah KosiahUniversitas Jambi1
KGS Anton WijayaUniversitas Jambi1
Amri AmirUniversitas Jambi1
Iis Puji WahyuniUniversitas Jambi1
Amril AmrilUniversitas Jambi1
Cristin KeziaUniversitas Jambi1
R M.RachmadUniversitas Jambi1
Andi Andini AdhaliaUniversitas Jambi1
Haryadi HaryadiState University of Semarang1
Fadhel KesarditamaUniversitas Jambi1
Zulgani ZulganiUniversitas Jambi1
Gustina Ahlul FikriyahUniversitas Jambi1
Heriberta HeribertaUniversitas Jambi1
Iklima Raudatul JannahUniversitas Jambi1
Rosminah RosminahUniversitas Jambi1
Etik UmiyatiUniversitas Jambi1
Resa Zelvia NollaUniversitas Jambi1
Maherika MaherikaUniversitas Jambi1
Gita WulandariAfiliasi tidak diketahui1
Eko Agus PranotoUniversitas Jambi1
Normalita PuspitasariUniversitas Jambi1
Muhammad Rizky MulyaUniversitas Jambi1
Muhammad SafriUniversitas Jambi1
Eymilia OktaviaUniversitas Jambi1
Syamsurijal TanUniversitas Jambi1
Muhammad ApriadeUniversitas Jambi1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/pim/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Faktor-faktor yang mempengaruhi minat belanja online masyarakat (studi kasus pengikut instagram muslimah thread)</dc:title>
	<dc:creator xml:lang="en">Nurjanah, Rahma </dc:creator>
	<dc:creator xml:lang="en">Vyn Amzar, Yohanes </dc:creator>
	<dc:creator xml:lang="en">Rizkiah, Nadia</dc:creator>
	<dc:subject xml:lang="en">Promotion</dc:subject>
	<dc:subject xml:lang="en">product price</dc:subject>
	<dc:subject xml:lang="en">shopping experience</dc:subject>
	<dc:subject xml:lang="en">online shopping interest</dc:subject>
	<dc:description xml:lang="en">The purpose of this study was to partially determine respondents' characteristics and the effect of promotion, product price, and shopping experience on people's online shopping interest. This study was conducted using a Likert scale shared with google form via Instagram @Muslimahthread_, from the results of the data obtained from the Likert scale then processed with multiple regression models. From the results of the study, it was found that the characteristics of the respondents were dominated by respondents aged between 14 – 23 years (84.6%), educated in junior high and high school equivalents (82.4%), unmarried (90%), status as students (62%), came from Java Island (67.4%), those who were already working had incomes between IDR 300,000 – IDR 2,522,278 (49%) and those who had not worked had revenues between IDR 60,000 – IDR 1,239,621 (92,4%). With expenses between IDR 35,000 – IDR 941,341 per month (79.6%), the average nominal online shopping transaction is between IDR 20,000 - IDR 359,095 per month (84.2%), having no side job (76.9%), the most popular types of products are Fashion and Beauty Products (78.3%), and the most frequently used type of payment COD or Cash on Delivery (40.7%). The results of multiple linear regression indicate that Promotion and Shopping Experience has a significant effect on Online Shopping Interest. Meanwhile, product prices have no significant impact on online shopping interest.
 </dc:description>
	<dc:publisher xml:lang="en">Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2022-03-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/pim/article/view/16289</dc:identifier>
	<dc:identifier>10.22437/pim.v10i1.16289</dc:identifier>
	<dc:source xml:lang="en">e-Journal Perdagangan Industri dan Moneter; Vol. 10 No. 1 (2022): e-Journal Perdagangan Industri dan Moneter; 25-38</dc:source>
	<dc:source>2303-1204</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/pim/article/view/16289/13094</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Nadia Rizkiah, Rahma  Nurjanah, Yohanes  Vyn Amzar</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>