Faktor-faktor yang mempengaruhi permintaan barang online melalui shopee paylater sebagai variabel intervening (Studi kasus pada mahasiswa Universitas Jambi)

Dwi Lestari, Winda; Zulfanetti, Zulfanetti; Heriberta, Heriberta

doi:10.22437/pim.v12i1.24302

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Faktor-faktor yang mempengaruhi permintaan barang online melalui shopee paylater sebagai variabel intervening (Studi kasus pada mahasiswa Universitas Jambi)

e-Journal Perdagangan Industri dan Moneter · Vol. 12 No. 1 (2024) · hlm. 1–19

DOI: 10.22437/pim.v12i1.24302
ISSN: 2303-1204
Terbit: 2024-04-30
Penerbit: Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa: en
Lisensi: creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to: 1) Know the characteristics of students who use shopee paylaters at Jambi University, 2) Know the effect of promotions, prices and allowances on demand through spaylaters directly and indirectly. The research method in this study was descriptive quantitative using a questionnaire data collection method. The population in this study were all students who had used the spaylater payment method at least once and the sample used was 97 students. The data analysis tool used is path analysis with the help of the amos application. The results of the path analysis in this study are that the pocket money variable directly has a significant effect on the spaylater, but not the promotion and price variables. Besides that, the variables of pocket money and spaylater have a significant effect on demand. While indirectly, based on the sobel test, pocket money has a significant effect on demand, while the promotion and price variables have no significant effect on demand.

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Rekan penulis	Organisasi	Artikel bersama
Muhammad Rachmad	Afiliasi tidak diketahui	1
Moh. Ihsan	Afiliasi tidak diketahui	1
Parmadi Parmadi	Afiliasi tidak diketahui	1
Rohmah Agustina	Afiliasi tidak diketahui	1

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Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/pim/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en">Faktor-faktor yang mempengaruhi permintaan barang online melalui shopee paylater sebagai variabel intervening (Studi kasus pada mahasiswa Universitas Jambi)</dc:title>
	<dc:creator xml:lang="en">Dwi Lestari, Winda </dc:creator>
	<dc:creator xml:lang="en">Zulfanetti, Zulfanetti</dc:creator>
	<dc:creator xml:lang="en">Heriberta, Heriberta</dc:creator>
	<dc:subject xml:lang="en">demand for online goods</dc:subject>
	<dc:subject xml:lang="en">shopee paylater</dc:subject>
	<dc:subject xml:lang="en">path analysis</dc:subject>
	<dc:description xml:lang="en">This study aims to: 1) Know the characteristics of students who use shopee paylaters at Jambi University, 2) Know the effect of promotions, prices and allowances on demand through spaylaters directly and indirectly. The research method in this study was descriptive quantitative using a questionnaire data collection method. The population in this study were all students who had used the spaylater payment method at least once and the sample used was 97 students. The data analysis tool used is path analysis with the help of the amos application. The results of the path analysis in this study are that the pocket money variable directly has a significant effect on the spaylater, but not the promotion and price variables. Besides that, the variables of pocket money and spaylater have a significant effect on demand. While indirectly, based on the sobel test, pocket money has a significant effect on demand, while the promotion and price variables have no significant effect on demand.</dc:description>
	<dc:publisher xml:lang="en">Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2024-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/pim/article/view/24302</dc:identifier>
	<dc:identifier>10.22437/pim.v12i1.24302</dc:identifier>
	<dc:source xml:lang="en">e-Journal Perdagangan Industri dan Moneter; Vol. 12 No. 1 (2024): e-Journal Perdagangan Industri dan Moneter; 1-19</dc:source>
	<dc:source>2303-1204</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/pim/article/view/24302/19029</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Winda  Dwi Lestari, Zulfanetti Zulfanetti, Heriberta Heriberta</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>