Analisis pengaruh penggunaan e-commerce, media sosial dan sosial media marketing terhadap pendapatan usaha mikro kecil menengah (UMKM) fashion di Kota Jambi

Permata Ayunda, Kharina; Achmad, Erni; Emilia, Emilia

doi:10.22437/pim.v11i3.29655

Akses terbuka Jurnal

Analisis pengaruh penggunaan e-commerce, media sosial dan sosial media marketing terhadap pendapatan usaha mikro kecil menengah (UMKM) fashion di Kota Jambi

e-Journal Perdagangan Industri dan Moneter · Vol. 11 No. 3 (2023) · hlm. 28–41

DOI: 10.22437/pim.v11i3.29655
ISSN: 2303-1204
Terbit: 2023-12-30
Penerbit: Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi
Bahasa: en
Lisensi: creativecommons.org/licenses/by-sa/4.0

Abstrak

In the digital era of fintech 4.0 and the industrial revolution, it is now an opportunity for MSMEs to advance their own businesses. Digital progress and MSMEs have a close relationship because nowadays technology has become a factor in increasing income for MSMEs. The technology that is often used by MSMEs includes e-commerce, social media and marketing through social media marketing. This type of research uses quantitative and also uses descriptive approach. This study relies on primary and secondary data and uses the Slovin formula to determine the sample. The data analysis method in this research uses a logistic regression model. Based on the research and data processing results that have been carried out, it can be seen that the variables e-commerce, social media and social media marketing have a significant influence and results on the income of Fashion MSMEs in Jambi City. With this research, it is hoped that Fashion MSME players in Jambi City and all other MSMEs who have not used and are not very active in using e-commerce, social media and social media marketing will start using and actively use them, in order to increase the income of Fashion MSMEs.

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12 penulis · 18 tautan kepenulisan bersama · 3 lintas organisasi

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Universitas Jambi
Hasanuddin University
State University of Semarang
Afiliasi tidak diketahui

Organisasi berbeda
Organisasi sama
Afiliasi tidak diketahui
Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel

Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Wahyuni Wahyuni	Hasanuddin University	1
Mukarramah Mukarramah	Afiliasi tidak diketahui	1
Nurhayani Nurhayani	Universitas Jambi	1
Haryadi Haryadi	State University of Semarang	1
Rosmeli Rosmeli	Universitas Jambi	1
Syaparuddin Syaparuddin	Universitas Jambi	1
Yunita Putri Sitohang	Afiliasi tidak diketahui	1
Parmadi Parmadi	Afiliasi tidak diketahui	1
Desvira Auliani	Afiliasi tidak diketahui	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/pim/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en">Analisis pengaruh penggunaan e-commerce, media sosial dan sosial media marketing terhadap pendapatan usaha mikro kecil menengah (UMKM) fashion di Kota Jambi</dc:title>
	<dc:creator xml:lang="en">Permata Ayunda, Kharina </dc:creator>
	<dc:creator xml:lang="en">Achmad, Erni </dc:creator>
	<dc:creator xml:lang="en">Emilia, Emilia</dc:creator>
	<dc:subject xml:lang="en">MSMEs</dc:subject>
	<dc:subject xml:lang="en">E-commerce\</dc:subject>
	<dc:subject xml:lang="en">social media</dc:subject>
	<dc:subject xml:lang="en">social media marketing</dc:subject>
	<dc:subject xml:lang="en">revenue</dc:subject>
	<dc:description xml:lang="en">In the digital era of fintech 4.0 and the industrial revolution, it is now an opportunity for MSMEs to advance their own businesses. Digital progress and MSMEs have a close relationship because nowadays technology has become a factor in increasing income for MSMEs. The technology that is often used by MSMEs includes e-commerce, social media and marketing through social media marketing. This type of research uses quantitative and also uses descriptive approach. This study relies on primary and secondary data and uses the Slovin formula to determine the sample. The data analysis method in this research uses a logistic regression model. Based on the research and data processing results that have been carried out, it can be seen that the variables e-commerce, social media and social media marketing have a significant influence and results on the income of Fashion MSMEs in Jambi City. With this research, it is hoped that Fashion MSME players in Jambi City and all other MSMEs who have not used and are not very active in using e-commerce, social media and social media marketing will start using and actively use them, in order to increase the income of Fashion MSMEs.</dc:description>
	<dc:publisher xml:lang="en">Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2023-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/pim/article/view/29655</dc:identifier>
	<dc:identifier>10.22437/pim.v11i3.29655</dc:identifier>
	<dc:source xml:lang="en">e-Journal Perdagangan Industri dan Moneter; Vol. 11 No. 3 (2023): e-Journal Perdagangan Industri dan Moneter; 28-41</dc:source>
	<dc:source>2303-1204</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/pim/article/view/29655/17459</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Kharina  Permata Ayunda, Erni  Achmad, Emilia Emilia</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>