Jurnal
E-COMMERCE UTILIZATION MANAGEMENT AS PROMOTIONAL TOOL FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN BANDA ACEH
Al-Idarah: Jurnal Manajemen dan Administrasi Islam · Vol. 4 No. 2 (2022) · hlm. 34–45
- ISSN
- 2549-6522, 2549-4961
- Terbit
- 2022-04-22
- Penerbit
- Universitas Islam Negeri Ar-Raniry
- Bahasa
- eng
Abstrak
Advances in communication technology must be beneficial for entrepreneurs, especially small and medium entrepreneurs. If you want more advanced businesses, then local entrepreneurs in Banda Aceh must be pro to technological advancements. The purpose of this study is to obtain data related to small businesses in Banda Aceh in utilizing e-commerce as a promotional medium. As a tool to capture consumers in an unlimited number. This study uses qualitative data as many as 50 respondents of small and medium businesses in Banda Aceh. Qualitative data is used to present comprehensive data on the use of e-commerce as a medium for promotion of small and medium businesses. The results of the study indicate that there is still a need for assistance to small and medium businesses in the effort to utilize e-commerce. What makes a good and interesting message with the aim of being a stimulus for consumers. Several medium-sized businesses have increased promotion through e-commerce. By creating their own brand, attractive packaging, the next complexity is how the product is marketed to the public. Constraints that are sold do not have a clear product marketing strategy. Currently only selling directly by attending the exhibition stands. Has not implemented a reseller system, due to budget and employee limitations. Need for supplies related to promotion through resellers.
Kata kunci
Jaringan kolaborasi para penulis
25 penulis · 60 tautan kepenulisan bersama
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- Institut Agama Islam Negeri Bone
- Hasanuddin University
- STMIK Catur Sakti Kendari
- Universitas Muhammadiyah Parepare
- Afiliasi tidak diketahui
- Organisasi berbeda
- Organisasi sama
- Afiliasi tidak diketahui
- Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Hafied Cangara | Hasanuddin University | 1 |
| Aulia Salsabila | Afiliasi tidak diketahui | 1 |
| Teuku Badlisyah | Afiliasi tidak diketahui | 1 |
| Moula Harisa | Afiliasi tidak diketahui | 1 |
| Ahmad Yusuf Mubarak | Afiliasi tidak diketahui | 1 |
| Rahmat Zuni | Afiliasi tidak diketahui | 1 |
| Anzelia Anggrahini | Afiliasi tidak diketahui | 1 |
| Fajri Chairawati | Afiliasi tidak diketahui | 1 |
| Haris Nawafi | Afiliasi tidak diketahui | 1 |
| Nur Anita | Afiliasi tidak diketahui | 1 |
| Baharuddin AR | Afiliasi tidak diketahui | 1 |
| Sabirin Sabirin | STMIK Catur Sakti Kendari | 1 |
| Jasafat Jasafat | Afiliasi tidak diketahui | 1 |
| Rusnawati Rusnawati | Afiliasi tidak diketahui | 1 |
| Hasan Sazali | Afiliasi tidak diketahui | 1 |
| Khatibah Khatibah | Afiliasi tidak diketahui | 1 |
| Khairul Azmy | Afiliasi tidak diketahui | 1 |
| Muhamad Shamsul bin Ibrahim | Afiliasi tidak diketahui | 1 |
| Almuntarizi Almuntarizi | Afiliasi tidak diketahui | 1 |
| Abdullah Abdullah | Universitas Muhammadiyah Parepare | 1 |
| Muslihin Sultan | Institut Agama Islam Negeri Bone | 1 |
| Syawaluddin Hanafi | Institut Agama Islam Negeri Bone | 1 |
| Ahmad Muttaqin | Afiliasi tidak diketahui | 1 |
| Alimin Alimin | Afiliasi tidak diketahui | 1 |
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