Jurnal
SOCIAL MEDIA AS A MEDIUM FOR PROMOTION AND DA'WAH OF THE MADHURI PANCAKE DURIAN WOMEN'S BUSINESS UNIT IN BANDA ACEH
Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah · Vol. 27 No. 2 (2022) · hlm. 307–320
- ISSN
- 2549-1636, 1411-5743
- Terbit
- 2022-07-01
- Penerbit
- Fakultas Dakwah dan Komunikasi Universitas Islam Negeri (UIN) Ar-Raniry
- Bahasa
- eng
Abstrak
Social media is currently not only used to share daily activities but is also used as a promotional medium. Promoting products through social media is cheaper and can reach all circles of society. To attract attention, expertise is needed in carrying out designs, product photos, packaging, and having speed in responding to customers. As a Muslim business, of course, you don't only think about profit, but you have to take advantage of this social media as a propaganda medium as well as a promotional media. This study aims to see how the social media accounts of a product are also used as propaganda media as well as promotions and vice versa as promotional media but there is an element of da'wah. The research method was carried out with Participatory Action Research (PAR). By providing briefing on Madhuri Pancake products and assisting the use of social media. The results of the study indicate that a product that is packaged well and then carries out promotions through social media has a positive impact. As a business actor, you are not only concerned with profit. As a Muslim business, they also carry out da'wah by sharing religious information by creating special pillar content as a medium of da'wah. Keywords: Social media, media promotion, and da'wah
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25 penulis · 60 tautan kepenulisan bersama
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- Institut Agama Islam Negeri Bone
- Hasanuddin University
- STMIK Catur Sakti Kendari
- Universitas Muhammadiyah Parepare
- Afiliasi tidak diketahui
- Organisasi berbeda
- Organisasi sama
- Afiliasi tidak diketahui
- Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Hafied Cangara | Hasanuddin University | 1 |
| Aulia Salsabila | Afiliasi tidak diketahui | 1 |
| Teuku Badlisyah | Afiliasi tidak diketahui | 1 |
| Moula Harisa | Afiliasi tidak diketahui | 1 |
| Ahmad Yusuf Mubarak | Afiliasi tidak diketahui | 1 |
| Rahmat Zuni | Afiliasi tidak diketahui | 1 |
| Anzelia Anggrahini | Afiliasi tidak diketahui | 1 |
| Fajri Chairawati | Afiliasi tidak diketahui | 1 |
| Haris Nawafi | Afiliasi tidak diketahui | 1 |
| Nur Anita | Afiliasi tidak diketahui | 1 |
| Baharuddin AR | Afiliasi tidak diketahui | 1 |
| Sabirin Sabirin | STMIK Catur Sakti Kendari | 1 |
| Jasafat Jasafat | Afiliasi tidak diketahui | 1 |
| Rusnawati Rusnawati | Afiliasi tidak diketahui | 1 |
| Hasan Sazali | Afiliasi tidak diketahui | 1 |
| Khatibah Khatibah | Afiliasi tidak diketahui | 1 |
| Khairul Azmy | Afiliasi tidak diketahui | 1 |
| Muhamad Shamsul bin Ibrahim | Afiliasi tidak diketahui | 1 |
| Almuntarizi Almuntarizi | Afiliasi tidak diketahui | 1 |
| Abdullah Abdullah | Universitas Muhammadiyah Parepare | 1 |
| Muslihin Sultan | Institut Agama Islam Negeri Bone | 1 |
| Syawaluddin Hanafi | Institut Agama Islam Negeri Bone | 1 |
| Ahmad Muttaqin | Afiliasi tidak diketahui | 1 |
| Alimin Alimin | Afiliasi tidak diketahui | 1 |
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