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Journal

PEMBERDAYAAN ASET TENUN BIPOLO MELALUI METODE PELATIHAN MARKETING MIX UNTUK MENUMBUHKAN KEMANDIRIAN MASYARAKAT DESA (Sebuah Studi atas Peran Pengabdian KKN Nusantara di Desa Bipolo, Kec. Sulamu, Kab. Kupang, NTT, Indonesia)

Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada masyarakat · Vol. 3 No. 2 (2021) · pp. 66–70

DOI
10.15575/jak.v3i2.10324
ISSN
2654-4431, 2623-2006
Published
2021-01-04
Publisher
Pusat Pengabdian kepada Masyarakat LP2M UIN Sunan Gunung Djati Bandung
Language
eng

Abstract

AbstrakProses KKN Nusantara selain sebagai momentum pengabdian kepada masyarakat dimanfaatkan untuk penelitian yang bertujuan menjelaskan bagaimana aktifitas sebagian mama-mama desa Bipolo dalam menenun dapat dijadikan sebagai media pemersatu dan perekat kerukunan. Optimalisasi produk tenun sebagai langkah penguatan budaya yang memiliki multiplier effect ke berbagai aspek kehidupan baik aspek sosial, aspek budaya, maupun aspek ekonomi. Optimalisasi produk tenun tentunya tidak lepas dari berbagai permasalahan yang ada, salah satunya ialah masalah pemasaran. Penerapan strategi marketing mix diharapkan mampu menjadi problem solver atas permasalahan yang ada. Dalam pengabdian ini menggunakan Metodologi Asset Based Community-driven Development yakni sebuah pendekatan dalam pemberdayaan masyarakat sebagai upaya yang sangat menekankan pada kemandirian masyarakat dan terbangunnya suatu tatanan serta pengakuan atas potensi aset yang dimiliki oleh masyarakat itu sendiri. Hasil penelitian ini menunjukkan bahwa optimalisasi produk tenun khas Bipolo melalui metode marketing mix berimplikasi pada kemandirian  masyarakat desa Bipolo. AbstractThe process of KKN Nusantara in addition to the momentum of devotion to the community we use for research that aims to explain how the activities of some mama-mommy village Bipolo in weaving can be used as a media unifying and adhesive Harmony.Optimization of weaving products as cultural strengthening measures that have a multiplier effect to various aspects of life both social aspects, cultural aspects, and economic aspects.Optimization of weaving products is certainly not separated from various problems, one of which is a marketing problem.The implementation of marketing mix strategy is expected to be a problem solver for the problem.In this dedication using Asset Based Community-driven Development methodology is an approach in community development as an effort to emphasize the independence of society and the building of a setting and recognition The potential assets owned by the community itself. The results showed that thE Optimization of typical Bipolo woven products through the marketing mix training method has implications for the independence of the Bipolo village community.

Keywords

Collaboration network of the authors

23 authors · 41 co-authorship links · 8 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Sunan Gunung Djati State Islamic University Bandung
  • Sultan Ageng Tirtayasa University
  • IPB University
  • Ministry of Religious Affairs
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Yusuf Zainal AbidinAffiliation unknown2
Rohmanur AzizSunan Gunung Djati State Islamic University Bandung2
Annisa Nurlaili Aulia SafitriSunan Gunung Djati State Islamic University Bandung1
Arif Nur RahmanSunan Gunung Djati State Islamic University Bandung1
Encep DulwahabSunan Gunung Djati State Islamic University Bandung1
Dede LukmanSunan Gunung Djati State Islamic University Bandung1
Akmal AthallahSunan Gunung Djati State Islamic University Bandung1
Fathya Zulva Fadlilah SalmaSunan Gunung Djati State Islamic University Bandung1
Asep SaepulrohimSunan Gunung Djati State Islamic University Bandung1
Rita Elly SyamsiahSunan Gunung Djati State Islamic University Bandung1
Sugandi MiharjaSunan Gunung Djati State Islamic University Bandung1
Sri AprianiSunan Gunung Djati State Islamic University Bandung1
Iman MukhromanSultan Ageng Tirtayasa University1
Ikhsan AhmadSultan Ageng Tirtayasa University1
Aep WahyudinSunan Gunung Djati State Islamic University Bandung1
Desi NurhikmahSunan Gunung Djati State Islamic University Bandung1
Fadinsi Prima PutraSunan Gunung Djati State Islamic University Bandung1
Yuliani YulianaiSunan Gunung Djati State Islamic University Bandung1
Dindin SolahudinSunan Gunung Djati State Islamic University Bandung1
Efendi RahmatMinistry of Religious Affairs1
Rohmanur AzisSunan Gunung Djati State Islamic University Bandung1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/al-khidmat/oai, first harvested 7 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PEMBERDAYAAN ASET TENUN BIPOLO  MELALUI METODE PELATIHAN MARKETING MIX  UNTUK MENUMBUHKAN KEMANDIRIAN MASYARAKAT DESA (Sebuah Studi atas Peran Pengabdian KKN Nusantara  di Desa Bipolo, Kec. Sulamu, Kab. Kupang,  NTT, Indonesia)</dc:title>
	<dc:creator>Kusnawan, Aep</dc:creator>
	<dc:creator>Perdiansyah Nur, Yusril</dc:creator>
	<dc:subject xml:lang="en-US">Weaving</dc:subject>
	<dc:subject xml:lang="en-US">Community Self-reliance</dc:subject>
	<dc:subject xml:lang="en-US">Marketing Mix Training.</dc:subject>
	<dc:description xml:lang="en-US">AbstrakProses KKN Nusantara selain sebagai momentum pengabdian kepada masyarakat dimanfaatkan untuk penelitian yang bertujuan menjelaskan bagaimana aktifitas sebagian mama-mama desa Bipolo dalam menenun dapat dijadikan sebagai media pemersatu dan perekat kerukunan. Optimalisasi produk tenun sebagai langkah penguatan budaya yang memiliki multiplier effect ke berbagai aspek kehidupan baik aspek sosial, aspek budaya, maupun aspek ekonomi. Optimalisasi produk tenun tentunya tidak lepas dari berbagai permasalahan yang ada, salah satunya ialah masalah pemasaran. Penerapan strategi marketing mix diharapkan mampu menjadi problem solver atas permasalahan yang ada. Dalam pengabdian ini menggunakan Metodologi Asset Based Community-driven Development yakni sebuah pendekatan dalam pemberdayaan masyarakat sebagai upaya yang sangat menekankan pada kemandirian masyarakat dan terbangunnya suatu tatanan serta pengakuan atas potensi aset yang dimiliki oleh masyarakat itu sendiri. Hasil penelitian ini menunjukkan bahwa optimalisasi produk tenun khas Bipolo melalui metode marketing mix berimplikasi pada kemandirian  masyarakat desa Bipolo. AbstractThe process of KKN Nusantara in addition to the momentum of devotion to the community we use for research that aims to explain how the activities of some mama-mommy village Bipolo in weaving can be used as a media unifying and adhesive Harmony.Optimization of weaving products as cultural strengthening measures that have a multiplier effect to various aspects of life both social aspects, cultural aspects, and economic aspects.Optimization of weaving products is certainly not separated from various problems, one of which is a marketing problem.The implementation of marketing mix strategy is expected to be a problem solver for the problem.In this dedication using Asset Based Community-driven Development methodology is an approach in community development as an effort to emphasize the independence of society and the building of a setting and recognition The potential assets owned by the community itself. The results showed that thE Optimization of typical Bipolo woven products through the marketing mix training method has implications for the independence of the Bipolo village community.</dc:description>
	<dc:publisher xml:lang="en-US">Pusat Pengabdian kepada Masyarakat LP2M UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2021-01-04</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/al-khidmat/article/view/10324</dc:identifier>
	<dc:identifier>10.15575/jak.v3i2.10324</dc:identifier>
	<dc:source xml:lang="en-US">Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada masyarakat; Vol. 3 No. 2 (2020): Jurnal Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat; 66-70</dc:source>
	<dc:source>2654-4431</dc:source>
	<dc:source>2623-2006</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/al-khidmat/article/view/10324/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Aep Kusnawan, Yusril Perdiansyah Nur</dc:rights>
</oai_dc:dc>