Open access Journal
Trust and Credibility Governance in Digital Da'wah amid the Challenges of Risk Society
Tadbir Da'wah Managing Trust and Credibility in Digital Risk Society
Anida (Aktualisasi Nuansa Ilmu Dakwah) · Vol. 26 No. 1 (2026) · pp. 101–120
- ISSN
- 2550-1097
- Published
- 2026-06-02
- Publisher
- Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung
- Language
- eng
Abstract
English
This study examines how cyber risks and digital uncertainty shape preacher credibility, audience selectivity, and digital trust in social media based da'wah practices. Employing qualitative netnography and digital risk analysis, data from user comments, audience responses, and verification practices were analyzed thematically through risk society theory, communication systems theory, and ilmu dakwah, particularly tadbir da'wah. Findings indicate that digital da'wah operates as a networked discursive space in which the five constitutive elements of da'wah are structurally reconfigured by algorithmic mediation and fragmented authority. Digital trust functions as a complexity reducing mechanism sustaining communicative legitimacy amid informational uncertainty, while preacher and audience adaptation operationalizes tadbir da'wah management functions empirically. This study contributes to ilmu dakwah by repositioning cyber risk as an integral managerial dimension of digital preaching, proposing tabayyun as an epistemological principle for digital trust governance, and reimagining tadbir da'wah as credibility and symbolic legitimacy governance within networked da'wah ecosystems.
Indonesian
Penelitian ini mengkaji bagaimana eskalasi risiko siber dan ketidakpastian digital membentuk kredibilitas dai, selektivitas audiens, serta kepercayaan digital dalam praktik dakwah berbasis media sosial. Dengan menggunakan netnografi kualitatif dan analisis risiko digital, data berupa komentar pengguna, respons audiens, serta praktik verifikasi dianalisis secara tematik melalui teori masyarakat risiko, teori sistem komunikasi, dan ilmu dakwah, khususnya tadbir dakwah. Temuan menunjukkan bahwa dakwah digital beroperasi sebagai ruang diskursif berbasis jejaring, di mana lima unsur dakwah mengalami rekonfigurasi struktural akibat mediasi algoritmik dan fragmentasi otoritas. Kepercayaan digital berfungsi sebagai mekanisme reduksi kompleksitas yang menopang legitimasi komunikatif di tengah ketidakpastian informasi, sementara adaptasi dai dan audiens merupakan operasionalisasi empiris dari fungsi manajemen tadbir dakwah. Penelitian ini berkontribusi pada ilmu dakwah dengan mereposisikan risiko siber sebagai dimensi manajerial integral dakwah digital, menawarkan tabayyun sebagai prinsip epistemologis tata kelola kepercayaan digital, serta merekonseptualisasi tadbir dakwah sebagai pengelolaan aktif kredibilitas dan legitimasi dalam ekosistem dakwah berbasis jejaring.
Keywords
Collaboration network of the authors
15 authors · 37 co-authorship links · 3 across different organisations
Hover or tap a name to highlight its co-authors. Double-click to open the author's page.
- Universitas Syiah Kuala
- The University of Adelaide
- Institut Teknologi Sepuluh Nopember
- Universitas Jambi
- Affiliation unknown
- Different organisations
- Same organisation
- Affiliation unknown
- Thicker line = more joint articles · bigger circle = more articles
Show as table
| Co-author | Organisation | Joint articles |
|---|---|---|
| Usman Usman | Universitas Syiah Kuala | 2 |
| Syamsidar Syamsidar | Affiliation unknown | 1 |
| Syamsuddin AB | Affiliation unknown | 1 |
| Fitri Khairunnisa | Affiliation unknown | 1 |
| Palmizal Palmizal | Affiliation unknown | 1 |
| Wawan Kurniawan | The University of Adelaide | 1 |
| Dwi Agus Kurniawan | Universitas Jambi | 1 |
| Darmaji Darmaji | Institut Teknologi Sepuluh Nopember | 1 |
| Astalini Astalini | Affiliation unknown | 1 |
| Nugroho Kurniawan | Affiliation unknown | 1 |
| Linda Zaenati Nur Farida | Affiliation unknown | 1 |
| Denok Sunarsi | Affiliation unknown | 1 |
| Afzal Sayed Munna | Affiliation unknown | 1 |
Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.